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To clarify: option #2 would result in the entire site being redirected (just a little more sophisticated that funneling all KW relevance and domain authority into our home page via blanket redirect).  Anything that didn't have strong SEO value would just get redirected into the home page.

Thanks for the feedback!

Great feedback, thanks EGOL!  Unfortunately, nobody has access to the GA login, but at the very least I should be able to look at the server logs to determine traffic value.

Hi all,

I'm an in-house for a company that made several acquisitions last year prior to my starting.  I'm just now hearing about several loose-ends websites that belong to companies that have been absorbed by us.

The question is how to best approach the task of utilizing that site's domain authority to our site's benefit.

There is already a link to the homepage in the header of the site in question (our logo's right under theirs) so we're already getting some linkjuice.  Looks like the whois information never changed.

Here are the options I'm considering:

1. Blanket redirect (all of their pages there into our home page) - not ideal.

2. Targeted redirect (try to "connect the dots" between content pages with similar subjects/keyword relevance - better than #1, but is it worth the extra effort?

3. More linking (add more strategically placed and keyword optimized links back to our site) - also more work, but certainly do-able if the consensus is to leave the site up.

4. Any other suggestions?

Thanks for your help everyone!