After all of the uproar with Google's recent updates in link building penalties, I am hearing even more from the Nuns of SEO about White Hat techniques and how if you just have great original content all will be right with the world. The truth of the matter is that it is impossible to remain competitive in difficult search verticals without SOME use of link purchasing or SEO aimed link campaigns. If you simply make a great site and wait for people to link to you naturally, your client will fire you before you get link #1. It is what it is, if I'm wrong tell me how.
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Unrealistic White Hat philosphy
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RE: How best to set up Google + business pages for clients
I do it in basically the same way I do facebook pages for clients. I set up a band new personal Google account for the client, set up a G+ account THEN setup a business page from there. This way the client can maintain ownership of the account if you part ways and will not be connected to any of your properties. I believe this is considered a "best practice".
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RE: What company/person do you recommend for improving conversion rates on landing pages?
That is my expertise so I never have had to hire one. The most basic thing to remember is
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MAKE IT AS EASY AS POSSIBLE TO SEPARATE YOUR VISITOR FROM HIS MONEY OR INFORMATION
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ASSUME IT IS THE FIRST TIME THE PERSON VIEWING YOUR WEBSITE HAS EVER USED A COMPUTER
Follow that to start with and you will double conversions. That was free the rest well...:)
"I seek a page-level review of a specific area of my site. "
send me something to look at
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RE: Where do I start? A little overwhelmed - Really appreciate any help.
Always start with Keyword research. Since you have experience with PPC this should be no problem. Then move on to keyword targeting and selection. Once you have your targets mapped. Make a plan for how you implement them once you are set. Begin changing and updating yout title tags, h1, body copy and meta descriptions.
Then, start looking at website architecture, how the site looks to google etc.
You will also want to make sure you have measurement coding in place. Analytics (with goals) Webmaster tools and an xml sitemap.
If the company has very local targeting you will want to do a google places clam and verification
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RE: Unrealistic White Hat philosphy
Clients fire you because no matter what you tell them when they sign up, they do not understand what is truly involved, get impatient and do not want a 6 month+ campaign with no guarantees. It is not because I fail to inform and educate them about the process but mostly it is like explaining Algebra to an ANT. In the rare cases I get clients that TRUST me and DO understand the process have the budget and patience for it, they ALL have success and are my long term clients who know I get results. This is why I get so much referral business.
They way I mitigate the problem is by reinforcing at the outset that if they want targeted qualified traffic NOW, we must invest in a PPC campaign. Basically this has solved most of the issues with patience but there is always one or two.
Also "Most clients understand that SEO is long term; try sending them referral traffic while you are working at link building."
They SAY they understand this but when month 3 rolls around they are clenching their teeth even when I show 40% increase in traffic they want to be one space above their competitor or some dumb thing like that.
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RE: Tracking SEO tests
David,
I have heard this theory before. If you have adsense on a page, google must visit it in order to determine the content to set the ad properly. But as you said ther eis no evidence for this directly.
It sounds to me like you can just have GA on ALL pages and simply drill down to your subset for testing on what ever group you are interested in in the content view and compare accordingly. No need to get too tricky.
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RE: Keyword Repetition in Title Tag
Yes, you are within the acceptable range, save for maybe these two: **Maybe remove what I **emboldened
Title:- Electronic Dictionaries, Buy Best Electronic Dictionaries Discounted at Online Pharmacy
Title:- Cat Skin Care, Buy Cat Skin Care Products Discounted at Online Pharmacy
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RE: Using comment boxes for building links (the right way)
I think it is a waste of time and resources. Focus on quality content link building and fresh content. You will see better results spending your resources there.
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Google Places Question
When you are optimizing Google places campaigns what do you find to be a better way to appear for more searches?
No, all customers come to the business location
or
Yes, this business serves customers at their locations
(45 mile radius)
**? **
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RE: Looking for services to publish articles or blog posts with everlasting links.
No I don't mind I think it is funny. I don't believe "Ethics" and "Marketing" belong in the same sentence frankly.
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RE: What caused my huge drop in search ranking?
On first glance I would blame this on the domain migration.
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Hug From Roger
I have long since had enough Moz Points to get my hug and STILL have nothing. WHERE'S MY HUG!!!??
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RE: Google plus one
Social media as a variable annoys the %$#@ out of me honestly. Being a 12 year SEO vet I frequently think back to simpler times...
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RE: Site-wide/Blogroll Anchor Text Linking
I totally agree that context is extremely important. Perhaps if Content is King, Context is Queen
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RE: Can you dominate a niche with just guest posts?
I don't think any one technique will cause you to dominate anything. If your site has great content coupled with guest posts and other link techniques you will certainly compete provided your competition is not putting as much into it. The short answer is "not necessarily"
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Is the SEOmoz RankTracker working?
Is the SEOmoz RankTracker working? It has not worked for me in weeks
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RE: Is the SEOmoz RankTracker working?
This tool is so slow and buggy I wish they would fix it.
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Purchasing Quality Backlinks
Everyone has differing opinions on buying back links, but it is not my intention to discuss the efficacy of it here nor the morality. I am simply looking for good reliable service that will allow me to purchase quality one way high pr back links. Any suggestions?