Questions created by ThinkAOR
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Best practices when merging 2 domains with different themes and CMS's?
I have a client with 2 sites - one for an external audience and one for their ~2,000-3,000 employees. The external site (call it acme.com), built on WP with a custom theme, is pretty small. The internal site (call it acmeinternal.com) has TONS of high quality content with incredible engagement metrics, but it's built on a separate CMS with an entirely different custom theme. The problem we're trying to solve now: Can we bring the internal site over to the external domain (acme.com and acme.com/internal, for example) so that client.com can benefit from the quantity and quality of content and behavioral metrics associated with the internal content? The external and internal audiences, and the corresponding content for each, are both entirely mutually exclusive. A potential client of theirs who would come to acme.com would have no reason to visit acme.com/internal (we'd actually prefer to not provide navigation to it for them), and the internal audience would treat acme.com/internal as their landing page, and all the posts would then live at acme.com/internal/news/post-name. I'm assuming there are reasons why we couldn't have half of the site on one template using one CMS, having certain SEO tags, certain HTML structure, etc where the other half of the site is using a completely different template with a different CMS with different SEO tags, different URL structure etc? To reap the reward of the great content, would we have to essentially recreate the internal site's content on the external site's cms and template? Is it even possible for the domain authority of acme.com to improve based on the engagement on acme.com/internal/_xxxx _if there's virtually zero linking back and forth between acme.com and /internal/? Any advice would be much appreciated!
Technical SEO | | ThinkAOR0 -
How does a non-traditional TLD impact Moz's crawl test?
I have a client who moved from a .com to .academy domain 6 months ago, and their current crawl tests are coming back with a universal page authority of 1, along with 0 indexed backlinks. The previous version of the site had an average page authority of 35-40, the site architecture and content are nearly identical, and there are no other errors or red flags in the crawl report that would hold back their organic rankings. In fact, looking at the site's analytics account, I can see dozens of sites that provide current and properly functioning backlinks, non of which are listed on the crawl test. So the question is - is Moz currently unable to properly crawl a .academy (or any other non-traditional TLD) site, or is there some deeper issue with the site's SEO that I'm not seeing? Thanks!
Moz Bar | | ThinkAOR1