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I am about to start adding some serious content to my site in hopes of providing more info to my visitors and to build organic traffic. I am looking for the best structure and places to put my inbound links. My website is tradethink.com and we specialize in trading systems for the commodities markets. I am going to be adding content about the particular commodities markets we follow; gold, soybeans, crude oil, etc. From my research I see it is best to place as many inbound links as possible to the content pages. On the other hand I see that it is important for the site to be user friendly and not have to much link clutter on the home page. I have a few options. Lets use "gold trading" instance. 1. Have individual links on the home page and most other internal pages that link directly to tradethink.com/gold-trading.html (lots of link clutter, but best SEO?). Problem is that I am doing this for like thirty pages and would have an additional thirty links on all of my pages. A possible work around is to place these individual links at the bottom of my pages. 2.  Have home page and other internal pages link to tradethink.com/trading/ (just 1 link to add to each page), with the individual link still going to tradethink.com/gold-trading.html. Here I am adding a folder "/trading/" to place all of the links in, but when you click on the link inside the trading folder it goes to tradethink.com/gold-trading.html and bypasses the /trading/ folder to get better SEO, shorter url? 3.  Have home page and other internal pages link to /trading/, with the individual link going to /trading /gold-trading.html This seems the proper way, but am I giving up link juice by going to trading/gold-trading.html vs #2 above going direct to /gold-trading Any advise/questions appreciated.