Welcome to the Q&A Forum

We are working on a client's PR, and we managed to get them in a news article online. Are there any tools out there that help us measure how many people saw the article?

I've been advised about Siloing (site structure), although I'm getting conflicting advice now saying it is an outdated practice. What is the 2018 verdict?

I'm running a dentist's website and I've been wondering if there is any additional benefit to achieving local backlinks from other medical sites versus larger international ones? For example, if I had a blog article that I wanted another site to link to, would you choose the local medical website within the same city or the international one that has more viewers?