I have over ten years of experience building marketing teams that help early-stage B2B SaaS startups gain traction and grow. Our M.O. is to obsess over the customer experience and coddle the customer journey with a relentless focus on driving traffic, increasing conversions, reducing churn, and turning customers into raving fans.

As a marketer and an entrepreneur, I love helping businesses discover insanely useful apps and deploy new tech. When I’m not blogging or tweeting about software, I enjoy using HelloFresh to trick my wife and kids into thinking I’ve got MAD (culinary) SKILLZ. Unfortunately, it doesn’t always work.