I would recommend sharing via Social Media, regardless of SEO, because it will help build your brand awareness. There is a debate right now of whether or not Google uses Social signals to determine rankings. Even if they don't right now, I would recommend building up your Social Media outlets now, so you will reap the benefits if/when search engines decide to include Social signals in their ranking algorithm. Regarding blog posting and commenting, I would only use blog commenting as a way to add valuable insight to a post and to establish a relationship with the writer, not as a means to aquire a link. That is spammy and blog comment links are normally tagged as nofollow. I would focus on guest blog posting. That is where you will receive valuable links that will help you rank.
Posts made by VentaMarketing
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RE: Why my site doesn't come on top even though search terms are very similar or exact?
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RE: Why my site doesn't come on top even though search terms are very similar or exact?
I would recommend sharing via Social Media, regardless of SEO, because it will help build your brand awareness. There is a debate right now of whether or not Google uses Social signals to determine rankings. Even if they don't right now, I would recommend building up your Social Media outlets now, so you will reap the benefits if/when search engines decide to include Social signals in their ranking algorithm. Regarding blog posting and commenting, I would only use blog commenting as a way to add valuable insight to a post and to establish a relationship with the writer, not as a means to aquire a link. That is spammy and blog comment links are normally tagged as nofollow. I would focus on guest blog posting. That is where you will receive valuable links that will help you rank.
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RE: Why my site doesn't come on top even though search terms are very similar or exact?
Amar,
The quantity of unique links does matter, the more you have the higher your domain and page authority will be, but you should always focus on quality over quantity. One quality link can be worth more than 100 spammy links.
Regarding videos, I would not rely solely on your video channels for the links. A link from youtube.com will be marked as "nofollow" which mean the link exists, but it will pass not pass any SEO juice to your website (meaning it will not increase your domain and page authority). I looked like dailymotion.com, and it does not add a "nofollow" tag to their links. The only problem with that link is it will be coming from your profile page, which will have a starting page authority of 1 (unless you build liks to it).
However, videos can be a great way to generate links from other websites. Take the same strategy I mentioned earlier and apply it to your videos. And of course, always require a link when someone uses your video.
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RE: Why my site doesn't come on top even though search terms are very similar or exact?
Amar,
Your domain and page authority are basically like a grade for your backlink profile, and the only way to increase your grade is to generate quality links to your website.
Here is a good article that has many specific ways to build links: http://www.seobook.com/archives/001792.shtml
Also, I would recommend finding websites that you think your customers visit. Since you are an expert in the products your sell, create content that reviews a product, compares products that you sell, or something along those lines. Once you create this content, reach out to the websites that you think your customers visit. Promote your content to the people who own or manage the website/blog. Call them first, then email (in my experience phone calls have a higher success rate than emails). Explain how adding your content to their website/blog would add value because their readers would be interested in it. And of course, in your content always include a link to your website (either in your bio or in the actual content). Lastly, when you do manage to get a link from a good website, keep that relationship with the person who gave you the link. It is a lot easier to get a link from someone you have a relationship with than from someone you don't.
I hope this helps and answers your question.
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RE: Why my site doesn't come on top even though search terms are very similar or exact?
Hello Amar,
I took a look at the search results for "Kookaburra Pro 600 wheelie kit bag."
cricketbestbuy.com is the 3rd results that I think you are referring to in your question, and I assume your website is cricmax.com
Here are some reason their page is ranking higher than yours.
First, cricketbestbuy.com's domain authority is 23 vs 20 (yours). Their page authority is 16 vs 1 (yours). Domain and page authority are based off of your website and page's backlink profile. Links are the most important factor when Google determines rankings. To increase this you need to get quality websites to link to your website and this specific page.
Second, your title tag is better for this search query, since you have the "600" model vs their "300" model, but it is not an exact match. If you remove "B/L/S" from the title tag, it would be an exact match, which will serve you better. I would follow this same rule for the h1 tag, especially if the "B/L/S" is not 100% necessary for identifying the product (you can always add that in the description).
If possible, I would look into changing your permalink structure. Something like "cricmax.com/products/kookaburra/kookaburra-pro-600-wheelie-kit-bag" would be better than "cricmax.com/p/6616/kookaburra-pro-600-wheelie-bls-kit-bag"
To sum it up, the main factor that is causing cricketbestbuy.com's page to rank higher than yours is its domain and page authority, which can be solved with a few great links.
Good Luck.
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RE: Backlinks, how do you get them?
Hi Peter,
Sebastian makes a good point. Relevant and respected (no spammy) directories are good but only in moderation. However, your primiary link building strategy should not consist of directory submissions.
Regarding receiving credit for a backlink, the link must be organically recognized (crawled) by a search engine, which takes time. The better websites are crawled more fregently, so their backlinks are recognized faster. Also, here is the opensiteexplorer.org linkscape schedule, https://seomoz.zendesk.com/entries/345964-linkscape-update-schedule, which shows you the dates their data will be updated.
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RE: Greencowseo
I do not have any experience working with http://www.greencowseo.com/.
One thing I would always check when a website ranks so fast for such a competitive term is the website's back link profile. You can do that using a tool like opensiteexplorer.org.
It looks like they have almost 6,000 linking domains with the anchor text "seo company", over 3,000 with "seo" and almost 2,000 with "seo firm". The closest branded anchor text has 68 linking root domains, "<a class="clickable title link-pivot" title="See top linking pages that use this anchor text">http://www.greencowseo.com</a>".
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RE: Google+ Local pages under review. How long does this take?
Thank you Miriam.
The accounts were placed under review for several different reasons. Most were placed under review because of an address change. One account has been reactivated after being under review, so that at least tells us that a listing "under review" is not completely dead.
Thanks for the resources.
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Google+ Local pages under review. How long does this take?
I have a couple Google+ local pages that have been placed under review.
Does anyone have experience regarding the time frame of this reveiw process. Google says to give it a few weeks, but one page has been under review for four weeks now.
How long should I wait for Google to review them before I delete the page and start over?
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RE: Should I bother disavowing nofollow backlinks?
Great point Ryan, the WHOIS lookup is a perfect tool to start your manual removal process.
Ryan, here is a link to GoDaddy's WHOIS search: http://who.godaddy.com/whoischeck.aspx
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RE: Should I bother disavowing nofollow backlinks?
Since the disavow tool basically tells Google to nofollow the links, I would recommend first focusing on the bad dofollow links in your back link profile.
Also, as a fist measure, I would not use the Google disavow tool. Instead, I would reach out to all of the websites containing bad dofollow links and request them to be removed. I would give each link at least three attempts before considering the disavow tool.
I suggest manual attempts before using the disavow tool because using the disavow tool is basically like telling on yourself. Your are turning your website into Google for having a spamming back link profile. I do realize that the disavow tool is a much better option then getting hit with a penalty, but I am a fan of at least trying to take care of it yourself before turning a website over to the mercy of Google.
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RE: Developing location pages
I recommend not building new website.
Your time would be better spent building more quality links to the current website and to a subpage optimized for your new city. Expanding your service area will create many new opportunities to generate links including press & news releases announcing your recent expansion, local niche directories, new client websites, local news sources, local organizations & groups, etc. Increasing your current website's domain authority and building your subpage's page authority with these new links is where I would spend the majority of my time.
Also, when you create the subpage for your new service area be sure to include the "city name" and your service's target search term(s) in your title tag, meta description, headers, image atl tags, URL, internal links, and unique content. Also, if you have a phone number and address specific to that location, I would include those (search engines recognize area codes and addresses). If you have a physical location in your new city, create a new Google+ page with your new address, phone number, and use the city specific subpage as your website.
Good luck.
PS- PPC might be a good temporary option to increase awareness in your new location, while your subpage moves up the ranks.