Thanks, Mike. That could be our best option. I wonder about this creating a duplicate content issue though? I suppose if it's what YouTube recommends, they wouldn't smack you for it though??

Client has rebranded and has a new url. They have a lot of great video content on YouTube that has old branding on it. Bad phone numbers, old url, old company name. I was planning to download, rebrand, then re-upload...

But some of the videos have 200 - 2000 views and I prefer not to loose that traction. I assume responses will be along the lines of "you have to weigh which is more important - the brand or the current video rank".

Where I'm stuck is how valuable is 200 - 2000 views on 15-20 videos. Not at all I guess, if they are sending people to the wrong place.

I guess I'm just thinking out loud, but would love to hear some thoughts other than my own!

What I'm not seeing addressed specifically in the thread is can the KW term within your H1 & Title differ? I get that if the whole title and whole header differ slightly like:

Title: Best Plumber Local |100% Satisfaction Guaranteed!

H1: Best Plumber Local offers 100% Satisfaction Guarantees!

*Please note - not my best copywriting effort at play here

Then it's not worth sweating over, so long as the searcher does't experience a disconnect between he SERP result and and the landing page messaging.

My concern is over the need to target "ugly" KWs - terms that don't fit well in to the UX equation, but have exponentially more search volume than they "prettier" version.  Let's say "plumber local" has 1,000 monthly searches vs "local plumber" that has 300 monthly searches. But "local plumber" is much better for copy/user readability.  Can you use:

Title for the SERP: Best Plumber Local |100% Satisfaction Guaranteed!

H1 for UX: Best Local Plumber offers 100% Satisfaction Guarantees!

...and still be nicely optimized for "plumber local" assuming you can find a smooth way to work it into copy (easier than doing it in an H1), alt tag, and site has otherwise good authority/reputation. Also, ugly KW (plumber local) would be used in the url).

Thanks is advance!

Sigh of relief.  Thanks, Phil!

Thanks for the expanded explanation!  Onward and upward then...

Thanks for the quick reply...I have the book - and it certainly is meaty !

I have been going about the way you describe (www.domain.com/blog) just wanted to get some re-affirmation after hearing from (what I think) is a reputable source that subdomain is better.

Everyone on board with this approach or does anyone have a strong argument against?

I’ve heard the it is a best practice to host your blog within your site. I’ve also heard it’s best to put it on a subdomain.  What do you believe is the best home for your blog and why?

Part 1: After editing a You Tube transcript, I typically re-upload as a caption file (with time codes)...for SEO does it matter whether you upload as a transcript v. captions?  Is one better than the other?

Part 2:  If you upload a transcript (or caption) to YouTube, then post that video/transcript in your blog, wouldn't you get pinged for duplicate content?

Hi Woj.  Thanks for the reply.  Looks like my first question was unclear.  URL is already established.  Please see clarification note to Francisco above.

Thanks, Francisco.  I need to use one or the other.  i.e.  "Heating & Air" or "Heating and Air" because HeatingAir would not be right.

To clarify, I am trying to determine the best way to add the client's NAME (not url) to listings/directories.  I was just noting that the url is already ...heatingandair.com.

Our client has an ampersand in their brand name.  The logo has "&", their url is spelled out.  I'm trying to get them to standardize the use of the name for directories/listings.  Should we use "and" or "&"?