I’ve been trying a couple of new site auditor services this week and they have both flagged the fact that I have some nofollow links to internal pages.
I see this subject has popped up from time to time in this community. I also found a 2013 Matt Cutts video on the subject:
https://searchenginewatch.com/sew/news/2298312/matt-cutts-you-dont-have-to-nofollow-internal-links
At a couple of SEO conferences I’ve attended this year, I was advised that nofollow on internal links can be useful so as not to squander link juice on secondary (but necessary) pages. I suspect many websites have a lot of internal links in their footers and are sharing the love with pages which don’t really need to be boosted. These pages can still be indexed but not given a helping hand to rank by strong pages. This “equity sculpting” (I made that up) seems to make sense to me, but am I missing something?
Examples of these secondary pages include login pages, site maps (human readable), policies – arguably even the general contact page.
Thoughts?
Regards,
Warren
