Thank you for the responses! Because the actual content on the page isn't seen as duplicate (or anything close using boolean string similarity tools) I think I am just going to differentiate the metadata and try to focus on improving the content on the organic pages.

Thanks for your help!

I am working on an SEO project for the website: https://wave.com.au/

There are some core website pages, which we want to target for organic traffic, like this one:

• https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/

Then we have basically have another version that is set up as a landing page and used for CPC campaigns.

• https://wave.com.au/anaesthetists/

Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across?

Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages