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Thank you for the responses! Because the actual content on the page isn't seen as duplicate (or anything close using boolean string similarity tools) I think I am just going to differentiate the metadata and try to focus on improving the content on the organic pages.

Thanks for your help!

I am working on an SEO project for the website: https://wave.com.au/

There are some core website pages, which we want to target for organic traffic, like this one:

• https://wave.com.au/doctors/medical-specialties/anaesthetist-jobs/

Then we have basically have another version that is set up as a landing page and used for CPC campaigns.

• https://wave.com.au/anaesthetists/

Essentially, my question is should I apply canonical links from the landing page versions to the core website pages (especially if I know they are only utilising them for CPC campaigns) so as to push link equity/juice across?

Here is the GA data from January 1 - April 30, 2019 (Behavior > Site Content > All Pages

Thank you for the comprehensive response this is greatly appreciated my friend.

Yes, I agree. I have since read further and have completely ruled out blocking (robots txt. etc) as an option.

I went back and read some more Moz/SEO articles and I think I have narrowed it down to either:

a) canonicals pointing from the landing pages to the core website category pages

b) NoIndex/Follow tags on the landing pages

Basically, I think the key contextual factors to keep in mind are that:

• The landing pages are basically just sent to people directly by our recruiters in emails and over the phone, so they are almost counted as direct traffic.
• It just contains a form and doesn't encourage click through into our core website beside logo etc. - we just want them to register directly on that page.
• Over the past year, the visits on the landing pages were much, much less, and the bounce rate and exit % was higher.
• my manager has told me to prioritise the SEO towards the core category pages as they see the landing pages as purely for UX/registrations/useful to internal business recruiting practices rather than encouraging organic traffic.

I think canonicals would probably work the best since in some cases the landing pages were ranking higher than the category pages and it should hopefully transfer a bit of ranking power to the category pages.

But perhaps you are right and I can batch apply canonicals monitor the results and then progress.

Once again, thank you for your response.

Hi There,

I am working on the following website: https://wave.com.au/

I have become aware that there are different pages that are competing for the same keywords.

For example, I just started to update a core, category page - Anaesthetics (https://wave.com.au/job-specialties/anaesthetics/) to focus mainly around the keywords ‘Anaesthetist Jobs’.

But I have recognized that there are ongoing landing pages that contain pretty similar content:

• https://wave.com.au/anaesthetists/
• https://wave.com.au/asa/

We want to direct organic traffic to our core pages e.g. (https://wave.com.au/job-specialties/anaesthetics/).

This then leads me to have to deal with the duplicate pages with either a canonical link (content manageable) or maybe alternatively adding a no-follow tag or updating the robots.txt. Our resident developer also suggested that it might be good to use Google Index in the sitemap to tell Google that these are of less value?

What is the best approach? Should I add a canonical link to the landing pages pointing it to the category page? Or alternatively, should I use the Google Index? Or even another approach?

Any advice would be greatly appreciated.

Thanks!

Hi there,

I am working on a medical recruitment website: https://wave.com.au/

I have noticed that our Job Search and Job Listings section of the website is lacking a little bit in terms of SEO optimisation.

For example, at the moment this is our search page (with locum work type selected): https://wave.com.au/search-locum/results

If you add a location, for example, NSW and then click search again, it updates the URL to: https://wave.com.au/search-locum/results?LocumSearchForm_Location[]=NSW&action_doSearch=Search+jobs

I did a check what some competitors and leaders in the recruitment industry were doing and I came across: https://www.ochrerecruitment.com.au/jobs/anaesthetics/new-south-wales/locum/

If you click the different filters/options, it updates the URL to include more clearly defined categories. Some websites would even have a H1 heading tag that would update based on the filters/options you selected.

Should I set up a set of URL re-writes and re-structure my website a little bit so that dynamic URLs change to static etc.?  Does anyone have any best practice knowledge in regards to this?

I have been referencing the following article:

https://moz.com/blog/dynamic-urls-vs-static-urls-the-best-practice-for-seo-is-still-clear

Thank you for the comprehensive response this is greatly appreciated my friend.

Yes, I agree. I have since read further and have completely ruled out blocking (robots txt. etc) as an option.

I went back and read some more Moz/SEO articles and I think I have narrowed it down to either:

a) canonicals pointing from the landing pages to the core website category pages

b) NoIndex/Follow tags on the landing pages

Basically, I think the key contextual factors to keep in mind are that:

• The landing pages are basically just sent to people directly by our recruiters in emails and over the phone, so they are almost counted as direct traffic.
• It just contains a form and doesn't encourage click through into our core website beside logo etc. - we just want them to register directly on that page.
• Over the past year, the visits on the landing pages were much, much less, and the bounce rate and exit % was higher.
• my manager has told me to prioritise the SEO towards the core category pages as they see the landing pages as purely for UX/registrations/useful to internal business recruiting practices rather than encouraging organic traffic.

I think canonicals would probably work the best since in some cases the landing pages were ranking higher than the category pages and it should hopefully transfer a bit of ranking power to the category pages.

But perhaps you are right and I can batch apply canonicals monitor the results and then progress.

Once again, thank you for your response.