Thank you for responding...
Yes, we did 301 redirects.
Yes, we did change the content
And yes, we switched platforms
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Posts made by WaySEO
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RE: New Website Launch - Traffic Way Downposted in Intermediate & Advanced SEO
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New Website Launch - Traffic Way Downposted in Intermediate & Advanced SEO
We launched a new website in June. Traffic plummeted after the launch, we crept back up for a couple of months, but now we are flat, nowhere near our pre-launch traffic or previous year's traffic.
For the past 6 months our analytics have been worrying us - Overall traffic and new visitor traffic is down over 10%, bounce rate is up almost 35% since site launched, keywords aren't ranking where they used to, and of course, web sales are down.
Is this supposed to happen when a new site is launched, and how long does a new this transition last?
We have done all the technical audits, adding relevant content, we're at a loss. Any suggestions where to look next to improve traffic to pre-launch numbers?