According to my experience, Keyword should be a target in the body once. If you use the same in alt, it may be over-optimized.
Posts made by welderpro
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RE: Keyword in alt text or keyword in the body?posted in White Hat / Black Hat SEO
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RE: When setting up a new campaign for a client should I add keywordsposted in Getting Started
It can be done in several ways. I usually add keywords to get a better idea of scope.