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hi all we recently took on a new client, asking us to improve there google ranking, under the term letting agents glasgow , they told us they used to rank top 10 but now are on page 14 so it looks like google has slapped them one, my question is can google block you permanently from ranking under a keyword or disadvantage you, as we went though the customers links, and removed the ones that looked strange, and kept the links that looked ok. but then there ranking dropped to 21, is it worth gaining new links under there main keyword even tho it looks like google is punishing them for having some bad links. the site is www. fine..lets...ltd...co....uk all one word cheers