As vice president for Market Development for uShip.com, Rick focuses on implementing and scaling marketing channels, certain partnership opportunities, social media and traditional marketing outlets. Previously he served as VP of Marketing for YETI Coolers and helped grow that brand through a successful acquisition in June 2012. He is also co-founder of Stage One Capital, an early stage venture capital firm focused on online brands and technologies, a mentor at The Incubation Station an accelerator for market-validated CPG (consumer product goods) companies, and a co-founder of The SEAM, Society for the Encouragement of Authentic Marketing. Rick holds a bachelor’s degree from the University of Texas at Austin.