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I didn't realize you could port your number over to an existing call tracking provider. That's interesting. Will see if that's an option that fits into our strategy. Was thinking more along the lines of having a few different numbers to try out and also to use test using local numbers in the various service areas. But like I said, this offers another interesting option. I'm not overly worried about NAP consistency as we used the noidex directives on the landing pages and don't have them linked off the main site or sitemap.. Thanks! Great food for thought.

Thanks for the response. I am talking about AdWords.

Do you know if it's acceptable to use AdWords forwarding numbers on the landing page so that it matches the ad? AdWords is not clear on that point in any documentation that I've read. From my understanding, you're not supposed to, and that Google might change the number they use at any time, so that tactic can backfire completely.

Happen to know about any of this?

Client has about 30 locations. Not planning to get too fancy (i.e. like putting JS on the page so that a dynamically generated phone is displayed to track keywords). At this point, just we only want to see if PPC is providing telephone conversions.

I've used Mongoose Metrics before and it seemed good. However, I don't want to go with something simply because it's what I already know. Would love to know some of your favourites and if there are better options.

Also - client is in Canada. Not sure if that makes a difference.