Welcome to the Q&A Forum

Thanks Issa.

Thanks Miriam. The links were helpful.

I think I need to research more on this.

Hi Miriam,

Thanks for responding. Both Law firms are in the same city. Acquired firm's address is no longer in use. The client wants to actually merge the newly acquired website with his main website without losing Google local rankings.

The question is specifically about local rankings, not the organic ones.

My client recently acquired another Law firm. Acquired firm's website is ranking well in Google local and has a decent SEO authority. Its Google mybusiness page is also established and has a lot of positive reviews.

Client's main website is comparatively new and doesn't currently rank well in Google local. The Google mybusiness page is sort of incomplete and doesn't have any review. Both businesses are listed in local directories (client's main business is listed in lot less directories and has fewer citations).

The client wants to merge the newly acquired website with his main website, without losing Google local rankings the acquired website has. Or in other words, transfer newly acquired website's local rankings to his main site. Client wants to transfer the website to his main website in all cases while minimizing the damage.

I'd transfer acquired website's content to main website, properly map the pages and place 301 redirects. Regarding Google my business pages, what would you suggest?

I can either update main business NAP and Website address in Acquired business's mybusiness page, or transfer acquired business's mybusiness ratings to main mybusiness page via this form: https://support.google.com/business/contact/business_move_reviews

I've also heard that Google support can merge two business page, however not sure about that. I'd also need to update the business listings and citations.

Could you please suggest the best way of doing this? And have you practically tested it?