Questions created by WSteven
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High Conversion. Real or Inflated?
Hi, We recently redesigned our website, cardcash.com. Since we launched we are seeing a huge spike in the e-commerce conversion rate. We went up 300% - from a 4% conversion rate to a 16% conversion rate!! The only thing that changed is our design. We think it's awesome and all but is it even possible? Is something wrong with our analytics code or are we incredibly lucky?
Reporting & Analytics | | WSteven0 -
Google Analtyics during site redesign
Hi, We will be launching a new redesign for our website. There will be new URLs and navigation and almost everything (except for static pages like about and contact) will be different. The overwhelming opinion seems to say that it's important to keep the same Google Analytics profile. How can we compare the past URLs to the new ones if they are completely different. Does anyone have any experience in this? Did you create any segmentation? Thanks 🙂
Reporting & Analytics | | WSteven0 -
Script for Schema
Does any one know of any script that can be written to generate schema on my product pages. I need something that would be compatible with a custom php website. Here is an example of what I am looking for, it's for Magento so I can't use it: http://www.magentocommerce.com/magento-connect/schema-org.html. Or, if you have any idea on how to do implement schema without doing it manually please let me know here! Thanks!
Technical SEO | | WSteven0 -
Flat vs Hierarchical URL Structure
Hi, We are redoing our site structure and I was wondering what are the benefits of having a flat url structure. For example store.com/product instead of doing store.com/category/product. I noticed sites doing it both ways, even moz.com has both structures ex: moz.com/learn/seo and when you clck on something it brings you to moz.com/seo-expert-quiz (even though following the previous logic it should be moz.com/learn/seo/seo-expert-quiz) Please advise, Thanks!
Technical SEO | | WSteven0