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Hi, I've made an e-commerce (drsebagh.it) for the italian division of the brand Dr Sebagh. Now if I search the brand query on google.it (https://www.google.it/search?q=dr+sebagh&oq=dr+sebagh&aqs=chrome.0.69i59l3j0l3.1352j0j4&sourceid=chrome&espv=210&es_sm=91&ie=UTF-8) the site is around the 3rd serp. I can't find where problems are. No duplicate content (as my client says and Copyscape Free seems to confirm that) also Webmaster Tools doesn't signal errors... Can someone helps me to do a quickly check?

I spend a lot of time building great content for my webzines/blogs and I received quality links from other blog of my niches. So the game is done, I receive targeted and quality traffic from Google and my rankings in SERP are often good... but... there is always a "but"... Sometimes I see some sites in #1 with competitive keyword in my niches who has built link from hundreds of trash-site. So I understand that Google has not reached his objective to fight spam definitely. Now I decided to understand from scratch "Black Hat" strategies... brrrrrrr... 
In example i build my links manually, commenting on blog, talking on forums, submitting into directory and obviously spending a lot of time and energy for good guest-posting... as I say but... Anyone have experienced with automated software like Senuke and others? Not to become a spammer, but really to understand what is the best for us... I see also people buy links from Philippines company who has hundreds of employees who manually build links... Hope you may understand my point of view (and my poor english)... All the best, Alessio