Latest posts made by zen2seo
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RE: Duplicate content via syndication?
If you get a backlink, probably your document will be correctly seen as the cluster representative. Sometimes it can happen that your content is filtered (but there is no duplicate penalty) because the syndicating site is more authoritative than yours, or if your indexation frequency is lower than its and so the syndicate content is indexed before the original one.
If they use the unedited feed, however, you can get some deeplinks if you have internal linking in your contents.
posted in Content Development
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RE: Local Search Citation Building - 2 links on 1 page?
If the second link goes to the same url, the anchor text will be ignored. If you are looking for local ranking, I'd suggest pointing the second link to the page containing your physical address.
posted in Link Building
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RE: E-Commerce Duplicate Content
When Google finds more than one document (ie URL) with the same content, it has to define which of them is the representative document of the cluster. In doing this it looks at inbound link metrics, essentially, plus date of the page, pagerank and other factors. In this decision, it can be wrong, indexing a page that can hurt you indexation (consider this situation: it indexes as representative document page 2 of a listing page in descending order: new items in this category end to be at page 2 or later and are less likely to be discovered).
The canonical tag can be a good solution, even if it is a hint and not a rule to Google...
posted in Technical SEO
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RE: Domain Authority / Page Authority
I'd not remove pages from a site (unless they are duplicated, or void): the more the pages, the more the PR internal flow (if you a have a well designed site architecture).
I agree with David: building some authoritative links from many different resources is the way to improve your DA.
posted in Intermediate & Advanced SEO
Best posts made by zen2seo
Blog Posts
7/5/2012
I'll start with a simple question: have you ever thought that linking to your Twitter profile can be very difficult? Probably your answer is "not really!", and in this case maybe you could find what I'm going to show you useful.
12/23/2011
Every SEO specialist knows that a good ranking is not enough to get clicks from the SERPs, mostly if you work in niches filled with videos, images, Google Shopping items or local listings. So every optimization that can grow your CTR of even one digit in percentage can be fundamental.
9/29/2011
Since March 2011 I'm a supporter of Save the Children with a sponsorship (the child I support is called Christopher and lives in Malawi). Before you read this article, I invite you to consider making a donation to a non-profit organization and help some people less lucky than ourselves.
1/17/2011
As many tests confirmed, Google algorithm counts only the first link anchor text but during the time some cheats have been tested to get more than one anchor text.
Using my seo blog (named Posizioname...
Giuseppe Pastore is an Italian SEO Manager. He's also a thriller writer, but this is another story...