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Hi, My web site has high rankings in universal SERP's. However, in my city organic search the competitors’ web sites that even don’t show up in universal Serp’s have higher rankings than mine. Not sure what I’m doing wrong. Thanks for any insight.

I’ve noticed that lot of my competitors who have good results in SERPs use or have used Pr Release and syndication to hundreds and thousands of sites. Just wondering how Google will react to the article that is published in different sites and has the same content and anchor link. Will it be considered a spam or no? Is it advisable to go with pr syndications after Penguin and Panda updates or no? Thanks.