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The good news is because your home page is collecting data the number of clicks to the "Request a repair" page [http://www.spectrum-online.co.uk/keyfax32/main.asp?co=KFRDROL_WCHA] should be present in Google Analytics becuase you have tags on your home page.

I would recommend adding GA tags to the submit a repair request page as well as establishing a goal conversion on this page to determine the effectiveness of this page.

You may improve user experience by launching the repair request form in a modal window or by adopting the uniform look and feel from your site and apply it to the form page so that the form page can live on its own. Perhaps adding some additional contact information to this page would also improve the user experience as the user may not know what to expect when filling out this form.

I have attached a mock up a what a potential modal would look like. Let me know if I can provide additional support.

spectrum.jpg

Hello Henya, this is a great strategic question and ultimately relies on your long term growth initiatives for the United States and beyond.

Having .ca as your country-code top-level domain can prove beneficial for local search queries. This could be a contributing factor as to why the .ca site has brought in more traffic. Using site analytics can provide you with your referring sources to confirm this.

Additionally, have .ca as your ccTLD will provide you with the ability to market to the French speaking provinces more authentically as you have the "home town" advantage of being a Canadian retailer rather than a U.S. domain.

If the U.S. marketplace is determined to be a growth opportunity I recommend maintaining the .com domain. Having the .com domain will serve U.S. and _should _ultimately convert your U.S. customers better than U.S. customers shopping your .ca site...again you can verify this using analytics. The lift in conversion should provide enough incremental revenue to support maintaining both domains. Also, if your client decides to open a brick and mortar store in the U.S. the .com site will become incredibly more valuable.

Hope this helps!

Matt

Hi Dana,

It appears  the video and the video sitemap you've submitted has not been indexed by Google. I would verify that your video sitemap has been submitted to Google using Webmaster Tools. Next I would make sure that Google has crawled your video MP4 file and that it is in the Google index. I would also recommend creating a Google + page for your dealership and posting that video on your page to ensure a crawl of the video. This will also benefit your local optimization efforts. Hope this helps in your local optimization efforts.

What Rank Checker tool are you using?

Hello House In Analytics,

Why is the Western Challenge property collecting any info?

Your Western Challenge property could still be collecting analytics if you are only redirecting the home page to Spectrum Online as other deeper (sub-directories) pages within your site could still receive traffic if they have not been redirected. Also, any subdomains that are existing on the Western Challenge property could also receive traffic and depending on the UA account you used if could be referencing traffic from subdomains as well. I would evaluate the source of the traffic to the Western Challenge website to help determine how it is receiving traffic. For example is the traffic internal, email, organic, etc.

Depending on the size of the Western Challenge property and how long you plan on keeping that server or property alive the proper way to do this is by using a CName change (IP/DNS redirect). The CName change will forward all traffic to your Spectrum Online site if you choose to no longer host or support the Western Challenge property.

Why is the spectrum-online property not collecting any info? Is there any Analytics code on the Spectrum-online site and if so where?

This property has two Google Analytics tags on it but neither of them are the ones that you mentioned above so this is why the property isn't collecting data. The two tags present are Google Analytics UA-7828548-16 and Google Analytics UA-7828548-1. You can verify this by viewing the source of your code and searching for "UA-" as shown below:

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I would also suggest paste the GA code immediately before the closing  tag rather than placing it at the end of the page.

Hope this helps you in establishing your analytics.

It sounds like you have a duplicate content problem inclusive of a duplicate Meta description problem. If you can make the content unique on both domains you will have the ability to update the Meta description creating two unique pieces of content which puts you in a better position than you are in now.