Search Engines
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Are you wondering if you should optimize your content for AI Mode? In this episode of Whiteboard Friday, Chima digs into this question and encourages us to consider how over-optimization impacts web visibility. Discover why prioritizing best practices, building Brand Authority, and creating original, journalist-quality content are key to long-term search visibility in the age of AI.
Future-proof your SEO strategy with Relevance Engineering, a new framework for AI search. Learn how to optimize content for LLMs, build topical authority, and adapt to Google's AI Mode for increased brand visibility.
Categories: Search Engines
Moz's Brand Authority now delivers data across US, UK, Canada, and Australia, with expanded data on 2M brands and new integration in SERP Analysis and Keyword Gap tools. Discover how these improvements help you better understand your brand's global presence in an increasingly AI-driven search landscape.
Categories: Search Engines
We know that Google changes constantly, but what about the internet itself? Dr. Pete's analysis shows that from the end of 2019 to the end of 2024, content churn has more than doubled. What does this mean in the context of content marketing?
Categories: Search Engines
If your job has anything to do with search, you might feel like Google changes every day. Don’t worry, it’s just your imagination — in reality, it’s more like 13 changes every day. We can’t chase every change, but the past 11 years can tell us a lot about where Google is headed.
In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.
Categories: Search Engines
With the year quickly coming to an end, we're republishing the top tips Crystal forecasted for 2024. Originally published in March of this year, it was no surprise that the main theme we expected to see was how to manage SEO in an AI landscape.
Looking for guidance to create an SEO strategy in 2025? Discover the top SEO trends with predictions from 23 search experts.
Struggling to keep up with SEO changes and traffic drops? Lily Ray shares 17 strategies on the future of SEO to help you prepare foe 2025
In this week’s episode of Whiteboard Friday, Tom follows up on his previous blog post about the Helpful Content Update and provides actionable insights into what you can do if you’ve been impacted by this rollout.