Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
SEO benefits of linking logo to homepage?
-
Hello All,
It will be helpful if anyone can list the benefits of linking the company logo (on every page of the website) to the home page, and how important it is in terms of internal linking / SEO factors.
Thank you.
-
[What are the] SEO benefits of linking logo to homepage?
It depends on the site. Take a look at: www.vzw.com. Notice their logo in the main navigation bar? This site does not offer a "home" button. The logo link is the only link to the home page.
As you navigate the site, if that logo did not exist, there would not be a reasonable way for users to return to the home page. Users would have to either use the sitemap link in the footer and select the home page, or use the Back button. From a functionality perspective, the linking logo is huge in this example.
Another consideration is the flow of PageRank. The home page is often the most important page of your site. It should normally be linked to from every page of your site. Again using the verizonwireless.com site example, if that logo link did not exist the PR of the site would be highly disrupted. It is of huge importance.
If you consider an average site with a "Home" navigation option, the importance is greatly diminished in comparison. The logo would simply represent a secondary link to the home page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is getting views to an infographic through Imgur beneficial to SEO?
I'm considering posting infographics to Imgur in addition to hosting them on my site in an effort to leverage Reddit a bit more this year. My concern is that, if all goes well, we'll get a ton of views through Reddit to Imgur, maybe a couple clickthroughs to the site, and links to (probably) the Imgur page. I don't see that Imgur gives your profile a followed link, so how would any of this help SEO. I assume it would, because respected guys like John Dougherty espouse the benefits of Reddit, but I can't see how and I need to justify the effort to my department head.
Image & Video Optimization | | MattHolden1 -
How long should the Image Alt Text be for SEO?
When it comes to creating the alternate text for images, what is the character length that I need stay under to rank well?
Image & Video Optimization | | Ytellsocial0 -
Local SEO: Can you add citations too fast?
Should you spread adding citations out over several weeks or can you add them all at once?
Image & Video Optimization | | BobGW0 -
Does displaying a mobile number for business hurt local SEO?
Perhaps a silly question but could someone please clarify if displaying a mobile number in the main site or Google places etc would hurt local SEO? Is having a regional landline/fixed telephone number a ranking factor? EDIT: This is for a UK site, does anyone have experience of this is UK please?
Image & Video Optimization | | Clicksjim0 -
SEO for Explicit / Medical Pictures - Will It Hurt Rankings?
I have a client with page 1 rankings for several keywords. He wants to make some updates to his website. He is offering a new service and wants to show before and after photos of the procedure. He is an OB/GYN, so the before/after pictures are very explicit and have full nudity. How will this affect his rankings? Is there something that I can do to tell Google and other SE's that these photos are medical and not pornographic? Should I host them on another domain? Just looking for thoughts and insight. Thank you in advance!
Image & Video Optimization | | itrogers0 -
Dynamic image serving SEO
We often use images from a dynamic image server, to cater for image asset management, multiple sizes etc. Similar to Adobe's Scene7, although that came out after we chose our product. So widgets.com may have all its images with a URL like myimageserver.com?src=widgets/catalogue/productname.jpg;width=100;height=100;angle=90, instead of widgets.com/images/productname.jpg. A potential client wants to capitalise on traffic from Google image search. We could build an image sitemap, listing the images on each page. What should we place in the image:loc field? The code: myimageserver.com?src=widgets/catalogue/productname.jpg;width=100;height=100;angle=90 Apparently we have to verify the hosting site in Webmaster Tools, but I can't see where. I have a single Webmaster Tools account, where most of our sites are defined. Would I have to verify it for each site using the dynamic imaging program? Love to hear from anyone with solutions for getting images indexed when they are hosted at third-party dynamic imaging programs.
Image & Video Optimization | | ozgeekmum0 -
Looking for beta testers for new free video SEO/marketing tool
We're getting ready to release a free tool to the SEO community that we hope will help marketers better create and optimize/market great video content. Hint: the tool has features built in to help you analyze video rankings in universal search results. 🙂 We'd like to get feedback from a few beta users first, though. If you'd be willing to give us your honest feedback in return for getting to use the tool early (and getting to suggest features you'd like), please PM me. Thanks in advance!
Image & Video Optimization | | AdamThompson0 -
Links from Google Books
Hi Interested in your views on this and any references to research on the subject Using Google Books recently I have discovered multiple citations of a web site I produced years ago in a whole load of publication. Really quite touching to find these 10 years afterwards I imagine that this must have a positive effect on search engine listings for this site. The site has really good listings still. Has any research or any announcement been made by Google about this. Pushing this a bit further ; An advertising hoarding has a web site address http:// ... would Google StreetView pick this up and could it be used as a signal too ? Neil PS No I don't sell adversing hoardings 😉
Image & Video Optimization | | NeilInFrance0