Sourcing content and images for Office Interior Design Blog
-
Im currently building a blog on Wordpress, and I will be blogging about Office Interior Designs. When I look at my competition they have some great blog posts about office interior designs and I have no idea about how they get: a) The ideas to blog about, how do they find out about these office interior designs b) how they get the content for them, how do they know what to write about each one, do they need permission etc, c) if i am interested in doing a blog on the same office interior design as them, how can I get information )and permission from the company that done the office interior design) on the office interior design so i can blog about it and also how do i get the images and stuff. an example is http://www.officedesignblog.com/invensys-rail-office-concept/726/ I would like to cover this aswell, as i think my future readers would like to know about this. how did they get the images, and the information about the project so they could write a blog post about it? And how would I go about doing the same thing?
-
For detailed information about how to create this kind of content you are probably better off looking for answers on the various blogging support sites and developing relationships with bloggers who work in this field. SEOMoz users are helpful, but there may not be many of them who blog about office interior design!
-
There all good ideas.
I could do that, but I still wouldn't know how to get enough information about the particular office interior design to write content for the blog and the image permissions.
-
Interior designers need to publicise their work to keep getting work. Try making a list of designers then checking their websites & following them on Twitter/Facebook to see what they are/have been working on. You should be able to get names of designers from features in design magazines, reputable directories and professional interior design organisations.
-
the images they have must have been obtained from the company doing it, but the images aren't the real issue, how did they get the information about the interior design in order to write a blog about it?
-
As I write blogs for my company I am often in the position of having to come up with ideas on subjects which I don't have a huge interest in. I found it helped to come up with a list of types of post to use, then go further and work out paragraph by paragraph what should be in each type of blog. One of the blogs I manage is about wood burning stoves, so some of the types of post I do are:
- Woodburners which have been featured in the interiors magazines
- Comments on news stories relevant to the stove industry
- Posts built around questions I was asked repeatedly by customers before I moved from sales to SEO
- Buyers guides
Taking it a step further, I can break each of these down paragraph by paragraph so I have a template to follow. For example if I write about a stove I saw in a magazine I follow this format
- Introduction - includes magazine name, issue and page number for the article with the stove; a little bit about the homeowners; either identifies the exact model featured or says I will be talking about similar stoves to the one featured
- Main body - I give my opinion on the way the stove was used in that setting and/or talk about relevant practical issues
- Conclusion - further resources or suggestions for readers thinking about doing something similar
In your position I would look at the other office interior blogs as an ongoing discussion and work out what you can bring to the party. What knowledge or experience do you have which could be of value to a reader? How can you present your views so they get people's attention and invite participation?
There's a big difference between publishing your own picture of a great interior and re-using someone else's without consent , but there are some open source image sites out there which just require credit when you use their pictures. If it's practical you could contact designers and companies with great interiors asking about writing about them or if you can visit to take your own pictures. Once your blog has been going for a while you could even approach other blogs about doing some guest writing for them.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would be Best Content Starategy For My Dental Website?
Greetings to all Moz Fellows! Our organization specializes in digital dentistry, and we aim to establish a thriving blog focused on this subject to attract a wide range of clients from all across the United States. We would greatly appreciate any advice on the most effective strategies for achieving this goal.
Content Development | | SEOBrandBoca
@MOZ-LUCY1230 -
Looking for a Proof Reader for a Moz Blog Post..
Hello everybody, After being here for 4 years I decided to write a post for YouMoz. That was about 3 months ago, and while I have read, re-read and proofed this thing a dozen times since, I know my own limits. I honestly want the post to be the best it can be, and while I stand by my article, I know my forte is not with writing. My article is about Beginning SEO and Where to Start, yes it maybe cliche but I find myself answering many of the questions on these QA boards that I address in this article. It would be nice to have a post I could point to when such situations arise. What I'm looking for is one or two persons with a strong knowledge of basic SEO, the ability to understand me (a cluttered mind), and strong grammar skills. Credit will be given to those who want it. The article is basically in what I consider a finished state, I just need to add a compendium video for one of the sections. I have done my own artwork, research, and document design. I just need a keen eye to snuff out those grammar errors I always miss and somebody to tell me if a section doesn't make sense. If you are interested please let me know here, or send me a PM. I would like to have something to review to make my selection so if you're not active here, a link to where you are would be beneficial. I know that might be asking a lot; help and you also get vetted, but the idea is I don't want to send out what I think is a very good article only to see it appear on another site. Thank you, Don P.S. To the Moz staff. Once I make my selection I will mark at least one response as Good so it don't keep annoying you as an un-answered question.
Content Development | | donford1 -
Duplicate Blog Content
Hey Mozzers! I have a client who is a dentist, with multiple offices, and wants to use an identical blog post (including images, alt text, text, tags, everything pretty much) from one of his office's website on his other office's website to save time and mimic the success of the original content for his other office. Everything I've researched says this is a HUGE no-no, but I'd love to hear if anyone else has tried to do something like this and if they were successful in doing so (implementing rel=cannonical or 301?). Also, if he is the owner of both sites and they both receive low traffic will Google even notice? My biggest worry is that if I did post the content on his other site, identically, that it would dilute the visibility of the original post, which has and is continuing to surpass our organic search goals... The main goal though, is to drive traffic to BOTH sites via organic search using the same content. Would love to hear everyone's opinions if this is possible or unrealistic... Thanks! -D
Content Development | | Derrald0 -
Why did Moz remove thumbs down from blog posts?
You may have already noticed one of the decisions we made when we redesigned the Moz Blog:
Content Development | | Trevor-Klein
We removed thumbs down from the posts. And it was largely in the name of transparency. Wait, HUH? You took away a method of critique, and you're calling that transparent? Yes. Here's the scoop: Thumbs down are one of the most cryptic, uninformative, and often passive-aggressive forms of feedback on the Internet today. By removing the mud from the water, we make the entire picture clearer. It's so easy to see a handful of thumbs down on a post (we would almost always get 1-2), and begin hypothesizing what went wrong. We shouldn't have published that one. The topic was too tangentially relevant; it was too long or too hard to follow. There wasn't enough evidence to support the claims. We could dive into analytics, attempting to glean clues about what happened, but in reality, any one of the following are reasons someone might thumb a post down: The title is confusing The topic is one that I'd like to deny exists (algo update, e.g.) The milk I poured on my cereal this morning had gone bad, and I need to take out this frustration somehow I once had a falling-out with the author of this post I still have a bad taste in my mouth about yesterday's post, which is skewing my thoughts about this one I found one of the comments offensive My finger slipped on my phone while I was trying to thumb this post up (we've confirmed this happens) I didn't like the author's self-promotion in this post I saw the new Star Wars trailer, and am terrified that Disney might think including Jar Jar's long-lost brother in the new film is a good idea. I hate everything right now. Okay, the last one might be a stretch. But you get the idea. Sometimes a post would receive a disproportionate amount of thumbs down simply because the author was proposing an idea that wasn't popular, no matter its importance. One great example: Carson Ward wrote a fabulous post in 2012 titled "Guest Blogging – Enough is Enough," divining what Matt Cutts would write about nearly 17 months later. The response? 45 thumbs down – one of the most maligned posts in the history of the Moz Blog. Authors have emailed us in a tizzy, asking if their thumbs down meant they weren't quite right for the Moz audience, and in replying to them we came to this overarching realization: We didn't know why they got thumbs down, and we couldn't find out with any certainty, but more often than not it just didn't really matter. We were confident in their points and their presentation, and real criticism would nearly always show up in the comments. All that said, we love it when people offer up constructive criticism. We always take it to heart, and hearing directly from you all is the best way we can improve. For that reason among many others, we'll always have the comments below the post. If you feel like a post wasn't up to snuff, please take a moment and tell us why in those threads (please keep it TAGFEE). One last note: Thumbs down remain available on comments, though that's a temporary stop-gap while we work on a more informative system for flagging comments that are offensive, or facepalm-worthy attempts at links (they're nofollowed anyway!), or otherwise inappropriate for our community. We'd love your questions or comments on this change, and hope you're enjoying the new look of the Moz and YouMoz blogs!11 -
Ideas for content
Where do you get your ideas to create content for a blog? I have been using the new keyword planner and am not coming up with any ideas. We are an e-commerce site that deals with commercial equipment. It is hard for me to show anything interesting with products because the company does not own it.
Content Development | | EcommerceSite0 -
Wordpress blog, transferring .com to .org
For many years now we've had a wordpress.com blog, and accumulated a lot of links from it as a result. We now have a wordpress.org blog and are keen to move all the old posts on to the new .org site. How can this be done without losing the links from the old .com blog? Thanks in advance.
Content Development | | copywritingbuzz0 -
Guest Blogging
Hey Guys, I've been reading about the power of guest blogging and it seems like a fun way to build links. However, finding blogs that allow guest blog posts is a bit tougher than I thought. I read about MyBlogGuest.com and some other guest blog networks. Are these legit and am I on the right track when searching for blogs that will allow a guest post? Thanks!
Content Development | | GoldStarGames0 -
Making More of Blog Categories
What are peoples opinions on blog categories and their importance. On many blog I setup a general news category and on others I have gone to town adding detailed categories. Is there a major benefit in doing this ?
Content Development | | onlinemediadirect0