Outgoing links - internal vs. external
-
I thought that the important factor in the value of a link was how many outing links a page has total. Some tools seems to tell me that the important data point is how many EXTERNAL links a page has. Which number should I be paying attention to when looking at pages I want to get linked from?
(Yes, I know there are many other factors that are important)
-
Hi Maxwell!
Great insight -- One question: Is there any benefit in aggregating/cleaning up outbound links on your site? Recently, I have discovered that Moz recommended 'cleaning up' outbound links on one of my sites in my campaigns. I wasn't aware there was a way to do this. Do you have any insight? Perhaps there is an FAQ on Moz even?
-
My understanding is that a link from a page with 100 links is worth 1/10th the value of a link from a page with only 10 links. Link "juice" is diluted. Some tools seem to indicate that the total number of links going to other domains is important. I didn't think that was important. My understanding is that it is the total number of links as more links will dilute the power of the link.
-
OK. Just to be clear, you are wondering which type of outgoing link makes a site more valuable as an external link source for your own site, right?
Again, I would look at metrics like authority before number of internal and external links, as those have a much greater influence on the amount of link juice you'll get. But as far as just internal versus external there isn't much difference. Too many of either one will look bad to search engines, and a high ratio of links to non-link text is bad as well.
-
I want to be very clear. I am talking about two types of outgoing links from a page. Links to other pages on the same website and links to pages on other websites.
-
Outgoing/Incoming and Internal/External are two different link classifications.
Outgoing = links from your site to another site
Incoming = links from another site to your siteInternal = links from one page on your site to another page on your site
External = links from another site to your siteSo incoming and external are basically the same, and are very important factor in search rankings. Don't get me wrong, outgoing links are good too (they connect your site to the site you link to, and the owner of that site may choose to reciprocate), but because you have to "earn" incoming/external links they are worth more to search engines.
I would look at the Authority and mozRank of a site you want a link from first, because those scores are an aggregate of links and other factors that give a more complete picture of how valuable a site is.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Domain Authority and Page authority for external links. What's the difference in value?
Hi Guys. I understand the difference between page authority and domain authority in terms of how likely that page is to rank. But what about a links from a high DA site, but from a low PA page? We’ve identified a client with extremely high DA (73/100), but their blog page has a PA of 1/100. Would a link from this page be pretty much valueless due to the low PA? Or would it still be quite strong as the DA is so high? Perhaps you could point me to some good reading or Moz post on this topic? Thanks guys. Isaac.
Link Building | | isaac6631 -
How do I search for a link within a competitors website that is linking my website?
Hello, I have just been checking my link profile and according to webmaster tools a competitor is linking to my website. Is there anyway of finding this link besides looking at every page within their website? Many thanks
Link Building | | mblsolutions0 -
Link removal
We were hit by penguin and have been going through the process of removing bad links. Things were looking up but then wasa 20% jump in our bad links. They all seem to be related. There are over 100 different domains that all seem to go back to mbiz. examples include http://www.5stone.com.cn/Literature-holders-.html http://www.building-stone.com/Display-furniture.html http://www.china-tombstone.com/Display-exhibition-products-.html It looks like they have automatically gathered data from google to create these pages. I would hope that the guys at Google are clever enough to be aware of these sorts of links. But if not I need to get them removed. I have tried whois but I cant find out how to contact these guys. Has anyone got any bright ideas? Thanks
Link Building | | Discountdisplays0 -
Anchor text in internal links?
I have a dude with anchor text in internal links, could be the keyword or should be different as external links? My website is about vouchers codes and i have a blog where i wrote about offers, life style, etc.. and when i can do it, i put the keyword "vouchers codes" as anchor text or "vouchers codes amazon", etc.. Am i doing well or not? Thanks so much.
Link Building | | pompero990 -
External Links question
As I search for external relevant links to our site, which would be the most important if I had to choose? **How would you rank the three levels as being most important to least important? ** #1 Page Authority, Rank and Trust **#2 **Domain Authority, Rank and Trust. **#3 **Sub-domain Rank and Trust
Link Building | | Boodreaux0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0 -
Reciprocal Links Or One Way Links?
After reading a recent blog post on guest blogging and ways to build relationships for link building purposes, I began to wonder about something. It is my understanding that one way backlinks are superior to reciprocal linkage, but reciprocal is better than no link at all. So is it still worthwhile to do reciprocal guest blogging, and will the value of the links be worth it when completed? Or should we just be of the opinion that: One Way Link > Reciprocal > No link
Link Building | | dignan990 -
Should I unify my links?
Checking at opensiteexplorer.org I can see that: mydomain.com has has DA 26, linking root domains 1, total links 22 www.mydomain.com has DA 26, linking root domains 31, total links 89 The 22 links to the non-www domain come from the same site, which I would be able to convince to change to the www domain. Is it worth doing it? Will it add up to better DA? Thanks J PS: with only 32 root domains I think I have to do some serious link building...
Link Building | | TIBA0