Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Technical SEO
    4. How long does it take for rank to return after 301?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How long does it take for rank to return after 301?

    Technical SEO
    5
    10
    3050
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • Bandicoot
      Bandicoot last edited by

      Hello all -- just looking for those who have implemented site-wide 301 redirects due to a domain change. I am about 2 weeks into mine and am seeing minimum 5, maximum 21 spot drops in many of my targeted terms. My pages have strong GPR, with most being 3 or higher.

      Anyone out there been able to track a ballpark of when rank will return? The 301 redirects were implemented correctly, with 1 to 1 setups in most cases. Google has updated the listings with the new domain name, but I'm taking a huge rank hit.

      Any experience on how long I can expect (I know it's different for every situation) would be great!

      Thanks.

      1 Reply Last reply Reply Quote 0
      • Bandicoot
        Bandicoot @RobertFisher last edited by

        Hi Robert -

        Yes we did it on the URL level, but the client is using IIS as opposed to Apache, so we had to figure out a way to use a global 301 that trickled down to the page level. Each page is redirecting to it's new home on the server side (www.oldsite-innerpage.com to www.newsite-innerpage.com). We actually ended up with a global re-write rule that still allowed it to be a page-level redirect. Eventually we will be going into IIS and writing in server-side 301's for each individual page. It's been 2 weeks so I'm hoping to see return of rank here in 2 weeks time or so. Thanks for your input.

        1 Reply Last reply Reply Quote 0
        • RobertFisher
          RobertFisher last edited by

          Bandicoot,

          From what you have written I am assuming your "Site-wide 301 redirects" means you did it from url to url and not from home page to home page or root to root, etc. 
          We made the mistake of assuming on a site a few months ago and could not understand what happened. Mozzers pointed out we did not go url to url and we made the change. Most were cautious suggesting it would take 4 to 6 weeks, but we actually saw about 90% within 3 weeks of the change. This was a change from NamedLawfirm.com to City-Bankruptcy-Attorneys.com so I was impressed with the rapidity.

          Good luck

          Bandicoot 1 Reply Last reply Reply Quote 0
          • AlanMosley
            AlanMosley @Mattbyo last edited by

            I think that was a very general comment, as some pages are crawled very rarly, as for passing pr and signals, it has been confirmed by Matt Cutts that 301's leak goodness

            http://www.stonetemple.com/articles/interview-matt-cutts-012510.shtml

            1 Reply Last reply Reply Quote 0
            • Mattbyo
              Mattbyo last edited by

              http://www.seroundtable.com/archives/012409.html --"From Google: 301s pass PR and related signals appropriately. Usually takes a couple of weeks for things to smooth out, though."

              AlanMosley 1 Reply Last reply Reply Quote 0
              • AlanMosley
                AlanMosley @Bandicoot last edited by

                i would give it another 2 weeks at least, but as i suggested, it may not get back to where it was as a 301 is not as fgood as a direct link

                1 Reply Last reply Reply Quote 0
                • Bandicoot
                  Bandicoot @NewGlobalVentures.comSEOTexas last edited by

                  Hi Adrian - thanks for your reply. for client privacy purposes I cannot reveal the site.

                  1 Reply Last reply Reply Quote 0
                  • NewGlobalVentures.comSEOTexas
                    NewGlobalVentures.comSEOTexas last edited by

                    I'd have to say that when we went through our domain change, we forgot to initialize the 301 redirect so we got penalized for 6 weeks until we caught it; however, it's not like we had some big stuff between newglobalventures.com and www.newglobalventures.com.

                    Just out of curiousity which is the site that you're experiencing loss on?

                    -Adrian

                    Bandicoot 1 Reply Last reply Reply Quote 0
                    • Bandicoot
                      Bandicoot @AlanMosley last edited by

                      no, the old site is not showing on the SERP anymore, and no, there were no 301's to the old site

                      AlanMosley 1 Reply Last reply Reply Quote 0
                      • AlanMosley
                        AlanMosley last edited by

                        Yes i have done this a few times, and i suggest at least a month or more. 301's do not pass all goodness to the new page they leak a little each time. If you had 301's on the old site already you may of lost them or they maybe double hoping.

                        Is the old domain name still in search resulst?

                        Bandicoot 1 Reply Last reply Reply Quote 0
                        • 1 / 1
                        • First post
                          Last post

                        Got a burning SEO question?

                        Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                        Start my free trial


                        Browse Questions

                        Explore more categories

                        • Moz Tools

                          Chat with the community about the Moz tools.

                        • SEO Tactics

                          Discuss the SEO process with fellow marketers

                        • Community

                          Discuss industry events, jobs, and news!

                        • Digital Marketing

                          Chat about tactics outside of SEO

                        • Research & Trends

                          Dive into research and trends in the search industry.

                        • Support

                          Connect on product support and feature requests.

                        • See all categories

                        Related Questions

                        • aliho

                          What is the difference between 301 redirects and backlinks?

                          i have seen some 301 redirects on my site  billsonline, can anyone please explain the difference between backlinks and 301 redirects,  i have read some articles where the writer was stating  that  301 are not good for website.

                          Technical SEO | | aliho
                          0
                        • Begbie2006

                          How long does it take to rank easy keywords?

                          I have an established site with low keyword ranking and the keyword I am wanting to rank for it rated below 10 on Moz. It has been a few days since I published the article.

                          Technical SEO | | Begbie2006
                          0
                        • praveen439

                          Sudden drop in Rankings after 301 redirect

                          Greetings to Moz Community. Couple of months back, I have redirected my old blog to a new URL with 301 redirect because of spammy links pointed to my old blog. I have transfer all the posts manually, changed the permalink structure and 301 redirected every individual URL. All the ranking were boosted within couple of weeks and regained the traffic. After a month I have observed, the links pointed to old site are showing up in Webmaster Tools for the new domain. I was shocked (no previous experience) and again Disavowed all links. Today, all the positions went down for new domain. My questions are: 1. Did the Disavow tool worked this time with new domain? All the links pointed to old domain were devaluated? Is this the reason for ranking drop? Or 2. 301 Old domain with Unnatural links causes the issue? 3. Removing 301 will help to regain few keyword positions? I'm taking this as a case study. Already removed the 301 redirect. Looking for solid discussion.Thanks.

                          Technical SEO | | praveen439
                          0
                        • smaavie

                          How Long To Recover Rankings After Multi-Day Site Outage?

                          Hi, A site we look after for a client was down for almost 3 days at the start of this month (11th - 14th of May, to be exact). This was caused by my client's failure to verify their domain name in accordance with the new ICANN procedures. The details are unimportant, but it took a long while for them to get their domain name registration contact details validated, hence the outage. Very soon after this down time we noticed that the site has slipped back in the Google rankings for most of the target keywords, sometimes quite considerably. I guess this is Google penalizing this client for their failure to keep their site live. (And they really can't have too many complaints about this, in my opinion). The good news is that the rankings show signs of improving again slightly. However, they have not recovered all the way to where they were before the outage, two weeks ago. My question is this ... do you expect that the site will naturally re-gain the previous excellent rankings without us doing anything? If so, how long do you estimate this could take? On the other hand, if Google typically penalizes this kind of error by 'permanently', is there is anything we can do to help signal to Google that the site deserves to get back up to where is used to be? I am keen to get your thoughts, and especially to hear from anyone who has faced a similar problem in the past. Thanks

                          Technical SEO | | smaavie
                          0
                        • orion68

                          301 with nofollow ?

                          Hi, our ecommerce link penalty was revoked by google back in Feb 26th 2013, but to this day we have not seen any improvement on our rankings. Due to 80% revenue loss we had to layoff quite a few people to stay alive. Situation now is more dire then ever for our company. We have millions of dollars invested in our business and google just busted it for some "low quality" or "spammy links" as they call it. We want to try to move to a different domain and do a 301 from the old domain to make sure our previous customers can still find us as a last effort to stay alive. But doing so we do not want to the bad links juice to flow to our new domain. Can we do a 301 with nofollow and will that have any negative impact or any impact at all.? any suggestion is greatly appreciated. Thank you Nick We are planning on moving to a different domain after 10 years, and laying off bunch of people due to loss of revenue.

                          Technical SEO | | orion68
                          0
                        • Gotmoxie

                          How do I fix a 301 Redirect Loop?

                          Saturday I waas doing some correcting of some duplicate titles, including nofollowing tags, etc. (my main problem was duplicate titles due to tags and categories being indexed). Now this morning I see that one of my pages refuses to load, citing a 301 redirect loop. http://www.incredibleinfant.com/feeding/switching-baby-formula/ Originally, the page was posted under the wrong category. http://www.incredibleinfant.com/uncategorized/switching-baby-formula I resaved it under the correct category (feeding) and now it won't load. Can someone help me figure out how to correct this mess? Thanks so much Heather

                          Technical SEO | | Gotmoxie
                          0
                        • Alick300

                          301 redirect using javascript

                          Can I use javascript code to redirect(301) a webpage?

                          Technical SEO | | Alick300
                          0
                        • Kotkov

                          302 or 301 redirect to https ?

                          I am redirecting whole site to https. Is there a difference between 302 or 301 redirect for seo? Site never been indexed. Planning to do that with .htaccess command RewriteCond %{HTTPS} !=on
                          RewriteRule ^(.*) https://%{SERVER_NAME}/$1 [R,L] There are plenty of ways http://www.askapache.com/htaccess/ssl-example-usage-in-htaccess.html Which way would be the best? Thanks is advance

                          Technical SEO | | Kotkov
                          0

                        Get started with Moz Pro!

                        Unlock the power of advanced SEO tools and data-driven insights.

                        Start my free trial
                        Products
                        • Moz Pro
                        • Moz Local
                        • Moz API
                        • Moz Data
                        • STAT
                        • Product Updates
                        Moz Solutions
                        • SMB Solutions
                        • Agency Solutions
                        • Enterprise Solutions
                        • Digital Marketers
                        Free SEO Tools
                        • Domain Authority Checker
                        • Link Explorer
                        • Keyword Explorer
                        • Competitive Research
                        • Brand Authority Checker
                        • Local Citation Checker
                        • MozBar Extension
                        • MozCast
                        Resources
                        • Blog
                        • SEO Learning Center
                        • Help Hub
                        • Beginner's Guide to SEO
                        • How-to Guides
                        • Moz Academy
                        • API Docs
                        About Moz
                        • About
                        • Team
                        • Careers
                        • Contact
                        Why Moz
                        • Case Studies
                        • Testimonials
                        Get Involved
                        • Become an Affiliate
                        • MozCon
                        • Webinars
                        • Practical Marketer Series
                        • MozPod
                        Connect with us

                        Contact the Help team

                        Join our newsletter

                        Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                        Moz logo
                        © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                        • Accessibility
                        • Terms of Use
                        • Privacy

                        Looks like your connection to Moz was lost, please wait while we try to reconnect.