Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Let your reputation grow with Reviews AI
      Moz Local

      Let your reputation grow with Reviews AI

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Website stuck on the second page

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Website stuck on the second page

    Intermediate & Advanced SEO
    4
    4
    2059
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • fleetway
      fleetway last edited by

      Hi there

      Can you please help me. I did some link building and worked with website last couple of months and rank got better but all keywords are on the second page, some of them are 11th and 12th.

      Is there anything I did wrong and google dont allow the website on the first page? Or should I just go on.

      It just looks strange keywords are on the second page for 2 weeks and not going to the first page for any single day. The website is quite old, around 10 years.

      Anyone knows what it is or where I can read about it?

      1 Reply Last reply Reply Quote 0
      • ResslerMotors
        ResslerMotors last edited by

        How's your internal linking structure?

        Do a site: domain.com check to see how Google perceives your internal linking.  Are your relevant pages on the first page of your site search?  If not, you may have an internal linking problem.

        To check this I used a web based program to find all the outbound internal links of each page on my website (only 200 pages).  I then transferred this data into Excel where I sorted it by page.  From here I was able to see that my most important pages had 20 less links than the unimportant pages in front of it. I then went through my website adding additional links to my important pages, using the same keywords I was trying to rank them for, until they had the most internal links pointing at them.

        Internal linking is typically a problem with websites that didn't plan ahead for SEO.

        1 Reply Last reply Reply Quote 1
        • THB
          THB last edited by

          You must look at ranking in the SERP's as a popularity contest, so-to-speak.  Backlinks by way of websites and social mediums are votes and can/will determine your placement in the search results.

          Your chosen keywords/phrases might be extremely competitive, as well.  When starting out with a site, it's best to select some niche, lower volume keywords, which are often more long-tail than the aggresive, highly-competitive 1-3 word keyphrases.  Trust me, going for the gusto right off the bat will only leave you more and more frustrated as the years go on.  You can always adjust your keywords down the road once you've established a good roll of backlinks and visitors to continue being more competitive.

          And as I mentioned in an earlier post today, don't just focus on Google.  There are other search engines out there as well, and you'd be making a large mistake in focusing solely on Google for SERP's as Bing/Yahoo holds a decent market share, too.

          Keep trucking.  SEO is an art-form.  It's not something just anybody can do on a whim and expect to get to #1 overnight.  It might be wise to invest in an SEO team to help get you pointed in the right direction.

          • Marc
          1 Reply Last reply Reply Quote 1
          • SimonCullum
            SimonCullum last edited by

            Hi Albere

            It sounds like you've done some good work to progress as far as you have. I'd suggest to keep going and not give up, if what you've been doing has worked then keep doing more of it.

            I've seen on many an occasion that it does take time and perseverance to jump from the second page to the first.

            Try performing a competitor link analysis if you haven't already, look for any linking opportunities. See if you can improve the anchor text of any existing inbound links that you have.

            Check your on-page and on-site attributes with the SEOmoz toolset.  Ensure those keywords that you are targeting and included in your Meta Title, Description, H1 tag and throughout your page content (without over-doing it, everything in moderation).

            Have a read of  "A New Way of Looking at Ranking Factors" and check out the periodic table of ranking factors within it.

            Keep producing fresh, relevant, interesting valuable content and share it socially across the likes of Facebook, Twitter and Google+.  Do some online PR and share your content, this helps with acquiring new natural links.

            Hope that helps,

            Regards

            Simon

            1 Reply Last reply Reply Quote 1
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • Ashcastle

              URL structure - Page Path vs No Page Path

              We are currently re building our URL structure for eccomerce websites. We have seen a lot of site removing the page path on product pages e.g. https://www.theiconic.co.nz/liberty-beach-blossom-shirt-680193.html versus what would normally be https://www.theiconic.co.nz/womens-clothing-tops/liberty-beach-blossom-shirt-680193.html Should we be removing the site page path for a product page to keep the url shorter or should we keep it? I can see that we would loose the hierarchy juice to a product page but not sure what is the right thing to do.

              Intermediate & Advanced SEO | | Ashcastle
              0
            • Alexcox6

              Category Page as Shopping Aggregator Page

              Hi, I have been reviewing the info from Google on structured data for products and started to ponder. 
              https://developers.google.com/search/docs/data-types/products Here is the scenario.
              You have a Category Page and it lists 8 products, each products shows an image, price and review rating. As the individual products pages are already marked up they display Rich Snippets in the serps. 
              I wonder how do we get the rich snippets for the category page. Now Google suggest a markup for shopping aggregator pages that lists a single product, along with information about different sellers offering that product but nothing for categories. My ponder is this, Can we use the shopping aggregator markup for category pages to achieve the coveted rich results (from and to price, average reviews)? Keen to hear from anyone who has had any thoughts on the matter or had already tried this.

              Intermediate & Advanced SEO | | Alexcox6
              0
            • Raymondlee

              Why some websites can rank the keywords they don't have in the page?

              Hello guys, Yesterday, I used SEMrush to search for the keyword "branding agency" to see the SERP. The Liquidagency ranks 5th on the first page. So I went to their homepage but saw no exact keywords "branding agency", even in the page source. Also, I didn't see "branding agency" as a top anchor text in the external links to the page (from the report of SEMrush). I am an SEO newbie, can someone explain this to me, please? Thank you.

              Intermediate & Advanced SEO | | Raymondlee
              0
            • Jazee

              Set Placeholder Page ASAP or Wait For Full Website?

              It can take some time for a new business website to get picked up by all the search engines and indexed. Let's assume it's going to take a month to build your new full-fledged business website.  Would it be advantageous in the mean time to immediately launch the domain with an introductory website using a template site so you might have just two pages, a home page with logo, title, brief description of pages, a couple images, etc and a contact page. Would this help give the site a "jump start" on being indexed? Or could that do more harm than good by putting up something "quick & dirty" versus the complete website with much more content, that has been SEO optimized?

              Intermediate & Advanced SEO | | Jazee
              0
            • MBASydney

              Date of page first indexed or age of a page?

              Hi does anyone know any ways, tools to find when a page was first indexed/cached by Google? I remember a while back, around 2009 i had a firefox plugin which could check this, and gave you a exact date. Maybe this has changed since. I don't remember the plugin. Or any recommendations on finding the age of a page (not domain) for a website? This is for competitor research not my own website. Cheers, Paul

              Intermediate & Advanced SEO | | MBASydney
              0
            • chunkyvittles

              Why does my home page show up in search results instead of my target page for a specific keyword?

              I am using Wordpress and am targeting a specific keyword..and am using Yoast SEO if that question comes up.. and I am at 100% as far as what they recommend for on page optimization. The target html page is a "POST" and not a "Page" using Wordpress definitions. Also, I am using this Pinterest style theme here http://pinclone.net/demo/ - which makes the post a sort of "pop-up"  - but I started with a different theme and the results below were always the case..so I don't know if that is a factor or not. (I promise .. this is not a clever spammy attempt to promote their theme - in fact parts of it don't even work for me yet so I would not recommend it just yet...) I DO show up on the first page for my keyword.. however.. instead of Google showing the page www.mywebsite.com/this-is-my-targeted-keyword-page.htm Google shows www.mywebsite.com in the results instead. The problem being - if the traffic goes only to my home page.. they will be less likely to stay if they dont find what they want immediately and have to search for it.. Any suggestions would be appreciated!

              Intermediate & Advanced SEO | | chunkyvittles
              0
            • Hyrule

              Splitting one Website into 2 Different New Websites with 301 redirects, help?

              Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂

              Intermediate & Advanced SEO | | Hyrule
              0
            • RightDirection

              Was moving up in SERPS then Got Stuck on Page 2

              Hi, I was continuously acquiring quality back-links and my site was moving up in Google SERPS for 3 main keywords. Within a few weeks  i was on Page 2 and 3  for these three keywords, but after reaching there I got stuck on these pages and positions despite no change in link building strategy / pattern. I have even increased the number and quality of links that I acquire per day, but I am still stuck at exact same positions. The website is10 months old and related to a software niche. I update this website once a week. For one keyword I am stuck at position 1 of page two (you can well imagine the frustration..!!). My question is that what do I need to do to get out of this "SERP lock"?

              Intermediate & Advanced SEO | | RightDirection
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.