Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Should I link to my Press Releases?
-
I just created my first press release at prlog.org using the free account, which lets you have one outgoing followed link.
Question: Should I link to my press releases from my web site? I made the mistake of doing link exchanges in the past, and worried Google would detect it as a link exchange. It would be nice to link to the press releases on my site while still getting the benefits of having an incoming link from a site with PR 6.
Is prlog.org a good site for press releases? Is there another one you recommend that is free or inexpensive? Is there any benefits to using multiple press release sites, with different content on each site?
Thanks!!!
-
Cameron, I link to my press releases from other navigation than the home page mainly because I believe the content on the home page is to get the visitor interested to go deeper into the site. I don't think it's bad to link to them from the home page but I think you will see the value of the link isn't that much greater than linking to it from a subsequent page.
-
Cameron, I always recommend businesses link to their press releases. Doing so provides value in different ways. First, if there are no links and no references to it, it basically has no value, Second, you get a little bit of third party validation from it. Third, you can get visitors from it and brand recognition. I know of releases that we published in 2005 that still get hundreds or thousands of visitors each month, because they have incoming links. Don't base all your decisions on what immediate link juice you might get from an action you take, because it may hurt you some time in the future. And yes, prlog is good. I have some I will send there this week.
-
Thanks for the reply. Has some very good info on press releases. My only question is, is it a good idea for me to link to the press releases on my home page? Is it standard for businesses to link to the press releases, or do they just let clients find the press releases on Google.
Thanks again.
-
Hi Cameron, A press release will help your website gain awareness in your industry. It is a fantastic way to announce a grand opening of a new business, a large sale or promotion, a unique tool, feature, movie file, content or other resource.
Submitting the press release help the social media for business online press release distribution and social networking are powerful marketing tools but combined they are an unstoppable force for instant online exposure.
For more details see the below advantages of press release:
Advantages: They are a fast, free, easy, way to get your message and your company name all over the internet. Some of them are fairly high page rank which passes along some good link juice. I've gotten my clients 6 of the top 10 Google listings on the front page of google, for the keywords we selected, using free press release sites. (There's never a guarantee of this, of course; Google does what Google wants.)
Yes prlog.org is good site for press release.For more details for the press release websites see the link below:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlinks vs External Links vs Referral Links vs Outbound links
Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne
Link Building | | NCOREGSEO0 -
Nasty links
Hi My first q on here (hoorah!), and it's about links (boo!). I've got what appears to be a handful (but worryingly, increasing in number) of links pointing to my site like this: http://condos.mrgulffront.com/florida-condos-for-sale/320-scenic-gulf-drive-miramar-beach-fl-32550-mls-567591/ I've made contact with the sites concerned, and had only one positive response who flatly denied all knowledge of it. The issue (as far as I can see) is that as in the above example the links (on the bottom right in the grey box) are forever changing so not always visible. Can anyone offer any guidance as to these kinds of nasty links.... I'm right at the v beginning on this "path of seo understanding" so please don't assume prior knowledge! Thanks in advance.... tom
Link Building | | T-J-I0 -
Links from PRWeb press release violate Google's quality guidelines?
My site has had a manual action performed on it by Google indicating that I have inbound links that fall outside of their quality guidelines. I did my own research, found what I thought was the issue, had the links removed and requested reconsideration. Google's response surprised me in that they highlighted two specific pages with links that were the direct result of valid press releases and a publisher picking up our release off a wire service. Has anyone else seen this occur? Anyone had a case successfully reconsidered? I realize that I don't need to do anything at all as the manual action is in effect and will stay that way, discounting those links, but I would rather a) not have any manual action against my site and b) know for the future so this doesn't happen again. Also, is this applicable for guest blog posts, which effectively create the same type of backlinks? Thanks
Link Building | | barberm1 -
Houzz Comment Links
A company I am working with has been posting pictures and links to their website in the comments section of Houzz articles. I notice many companies have been doing this in general. While it generates decent amounts of traffic, I am wondering if google sees 30 links coming from article comments that it will deem that as spam? My gut tells me to send these comment links to the Houzz member profile, then direct them to your own website. Thoughts? ***Anyone in home design, decor, etc. should really get involved there. Fantastic source of business for professional in that field.
Link Building | | RandyEpp0 -
Link building too quickly
Hi all, I have recently started trialing to outsource some SEO to a 3rd party, who obviously promissed white hat techniques and manual links etc.. All has gone well for the first month. But on speeking to another expert they point out that the search engines will spot inconcistencies in link building and penalise me. I know there will not be a know ammount but as we stand at the moment, what is the current feeling of too fast. Links built for me in one month were 100 directory submissions 80 bookmarks 16 search engine submissions 15 Article submissions 46 forum links 10 local classified searches Is this too fast? , If to do I stop and create more inconsistency or continue at a similar rate. Of course quality of link will be an issue, but how much. Many thanks from SEO jnr
Link Building | | smartcow0 -
Link Detox and Link Removal
I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own. But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png
Link Building | | CobraJones950 -
Changing links
Hi guys i wanted you views on changing the anchor text of links. I have quality links coming in but with year terms such as 2012 in there, if i want to change them all to 2013 for example would it be badly seen by Google? I cant say i feel comfortable about doing it but they are my links and are related to our products. Any advice much appreciated.
Link Building | | pauledwards0 -
Where/should I post my press release/articles on my own website?
I have started a long-term article marketing campaign and press release distribution. I will have about 4 articles and press releases in total every month. Although the press releases will not be self-promotional, sometimes they will be talking about a certain product that we unveil. The question is, due to the high quality of these press releases, should I put them on my website as well as publish them on third party websites? If so, because they target a specific service/product which we already have a dedicated page on our website, wouldn't that put Google in the position of choosing between the two pages? I was thinking to put them on my blog and link internally from there with the keywords that I target on those pages as anchor text. The same question for articles. Any suggestions?
Link Building | | echo10
