Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. Directory and Classified Submissions

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Directory and Classified Submissions

    Intermediate & Advanced SEO
    4
    13
    3278
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • KS__
      KS__ last edited by

      Are directory submissions and Classified Submissions still a good way to create backlinks?

      Or they are obsolete methods and should be discontinued?

      1 Reply Last reply Reply Quote 0
      • KS__
        KS__ @Cyrus-Shepard last edited by

        Thanks for the awesome comments Cyrus.

        So what you suggest is going slow and develop solid, long term and genuine links by commenting to blog posts in the same niche, good quality PR submissions. good quality Article submissions and making relevant form posts?

        Would you like to add something to the above list?

        1 Reply Last reply Reply Quote 0
        • Cyrus-Shepard
          Cyrus-Shepard @KS__ last edited by

          Yes, Google is smart enough. 🙂

          Two years ago Google stripped toolbar PageRank from most of the profiles on SEOmoz. The links here still pass some value, but build too many of these links and you're much more likely to incur a penalty today.

          This entire school of link building discussed on this page is dangerous - and filled with snake oil salesman who care nothing about harming your rankings. I've never heard of Linklecious, but it looks like they've been de-indexed by Google, so it's safe to say they were penalized.

          Instead of risking burning your site to the ground with low quality links, invest your time in long-term payouts by producing good quality content and earning the links others can't earn.

          White Hat SEO works.

          KS__ 1 Reply Last reply Reply Quote 0
          • Cyrus-Shepard
            Cyrus-Shepard last edited by

            Hi KS,

            In a short answer, directory submissions have been abused over the years and we've seen a marked decrease in their effectiveness even as recently as the past 12 months.

            The old rule for directory links was to build them in a 2:1 ratio. That meant for every two directory links, be sure to build at least 1 regular, high quality link. Today, the ratio is more like 1:1, or even reversed to 1:2.

            If a directory is easy to get into, it's probably not worth your time. Too many of these links can lead to a drop in rankings. Done judiciously, they can give a small boost to your rankings, help round out your link profile, and help target specific anchor text phrases (again, when done in moderation)

            Here's an article we published a few months back you might find helpful: http://www.seomoz.org/blog/seo-link-directory-best-practices

            As for classified submissions, I'd be wary as I've never seen any evidence that they help SEO, and like low value directory links, too many "easy" links can harm your rankings.

            Hope this helps. Best of luck with your SEO!

            1 Reply Last reply Reply Quote 2
            • KS__
              KS__ @KS__ last edited by

              Thanks Herald.

              Please reply to my query regarding Profile Links and Web2.0 Links later down on this page.

              1 Reply Last reply Reply Quote 0
              • mediabase
                mediabase @KS__ last edited by

                Yes you should definitely continue with the directory & Classified submission. It will help you a lot. If you have any query then surely concerned with me.

                Thanks

                1 Reply Last reply Reply Quote -1
                • KS__
                  KS__ last edited by

                  What about Profile Links and Web2.0 Links. They say its good to create 100+ profile links every month with appropriate keywords (while SEOing a website). Some say Profile links are better than Form Links or Blog Comments.

                  If I use services to create them, most of the links turn out to be on not-so-good Websites. But they say at the end of the day its about Backlinks.

                  My question is: Isn't Google smart enough to detect such practices?

                  In other word: Do profile links really help?

                  Cyrus-Shepard 1 Reply Last reply Reply Quote 0
                  • KS__
                    KS__ @KS__ last edited by

                    Hmmm useful tips. Thanks.

                    How about submitting those pages (URLs) to Linklecious or Pingomatic so they are crawled by Google?

                    Would that help?

                    1 Reply Last reply Reply Quote 0
                    • coremediadesign
                      coremediadesign @KS__ last edited by

                      If they follow then you could also check:

                      • whether the directory actually has some ranking already and has been around for a while

                      • how many links they usually put on one page before paging to the next one

                      • check if the listing pages of the recently added entries (usually last ones) are already in Google index - I normally do it by checking their PageRank - if it's at least white (I use Quirk SearchStatus plugin for Firefox) that means Google is already aware of them - which indicates that they crawl this directory pretty frequently for new content / pages

                      • try to perform a search on Google for a specific keyword - the category you want to submit your link to and see what's their position for it

                      Obviously you would do all this if you had a lot of time to go through each directory separately, but it might be worth wile if you're planning to get some links in the different way then the generic links from the visitors.

                      1 Reply Last reply Reply Quote 1
                      • KS__
                        KS__ @coremediadesign last edited by

                        Yup we always do make sure they are DO FOLLOW classified or directory sites.

                        coremediadesign KS__ 2 Replies Last reply Reply Quote 0
                        • coremediadesign
                          coremediadesign last edited by

                          Most of the submissions will give you a link with attribute rel set to nofollow - and these don't really give you any SEO benefit, so it is quite important to first check the other listings and see whether they have this attribute and value assigned to the anchor - if so, then the only benefit you will get is the visit if someone actually clicks on the link in the listing and gets to your site.

                          KS__ 1 Reply Last reply Reply Quote 1
                          • KS__
                            KS__ @mediabase last edited by

                            Thanks for the help. So basically we should continue with them right?

                            mediabase KS__ 2 Replies Last reply Reply Quote 0
                            • mediabase
                              mediabase last edited by

                              Hi KS_,

                              As you know that Directory submission mostly used by all the business companies for the promotion of their websites or products.

                              The directory & classified submissions are mainly used for getting listing in all major & useful directories.

                              The both above submissions are used according to the target area or population.Classified submissions are similar to yellow pages.The most important  thing to remember while doing listing is that it should be of same niche where the listing is to be done. This will leads to indexed pages & rank higher in search engines & it will helps to gain visibility via search engines.

                              The above both submission helps to increase in sales of products, website presence specially in search engines.These will helps to gain non reciprocal back links from high Page Rank Websites/ Directories.

                              I hope that your query had been solved.

                              KS__ 1 Reply Last reply Reply Quote 1
                              • 1 / 1
                              • First post
                                Last post

                              Got a burning SEO question?

                              Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                              Start my free trial


                              Browse Questions

                              Explore more categories

                              • Moz Tools

                                Chat with the community about the Moz tools.

                              • SEO Tactics

                                Discuss the SEO process with fellow marketers

                              • Community

                                Discuss industry events, jobs, and news!

                              • Digital Marketing

                                Chat about tactics outside of SEO

                              • Research & Trends

                                Dive into research and trends in the search industry.

                              • Support

                                Connect on product support and feature requests.

                              • See all categories

                              Related Questions

                              • HimalayanInstitute

                                WordPress Sub-directory for SEO

                                wordpress subdirectory domain authority

                                Hi There, I'm working on a WordPress site that includes a premium content blog with approx 900 posts. As part of the project, those 900 posts and other membership functionality will be moved from the main site to another site built specifically for content/membership. Ideally, we want the existing posts to remain on the root domain to avoid a loss in link juice/domain authority. We initially began setting up a WordPress Multisite using the sub-directory option. This allows for the main site to be at www.website.com and the secondary site to be at www.website.com/secondary. Unfortunately, the themes and plugins we need for the platform do not play nicely with WordPress Multisite, so we started seeking a new solution, and, discovered that a second instance of WordPress can be installed in a subdirectory on the server. This would give us the same subdirectory structure while bypassing WordPress Multisite and instead, having two separate single-site installs. Do you foresee any issues with this WordPress subdirectory install? Does Google care/know these are two separate WordPress installs and do we risk losing any link juice/domain authority?

                                Intermediate & Advanced SEO | | HimalayanInstitute
                                0
                              • joshibhargav_20

                                Using a Reverse Proxy and 301 redirect to appear Sub Domain as Sub Directory - what are the SEO Risks?

                                We’re in process to move WordPress blog URLs from subdomains to sub-directory. We aren’t moving blog physically, but using reverse proxy and 301 redirection to do this. Blog subdomain URL is https://blog.example.com/ and destination sub-directory URL is https://www.example.com/blog/ Our main website is e-commerce marketplace which is YMYL site. This is on Windows server. Due to technical reasons, we can’t physically move our WordPress blog to the main website. Following is our Technical Setup Setup a reverse proxy at https://www.example.com/blog/ pointing to https://blog.example.com/ Use a 301 redirection from https://blog.example.com/ to https://www.example.com/blog/ with an exception if a traffic is coming from main WWW domain then it won’t redirect. Thus, we can eliminate infinite loop. Change all absolute URLs to relative URLs on blog Change the sitemap URL from https://blog.example.com/sitemap.xml to https://www.example.com/blog/sitemap.xml and update all URLs mentioned within the sitemap. SEO Risk Evaluation We have individual GA Tracking ID and individual Google Search Console Properties for main website and blog. We will not merge them. Keep them separate as they are. Keeping this in mind, I am evaluating SEO Risks factors Right now when we receive traffic from main website to blog (or vice versa) then it is considered as referral traffic and new cookies are set for Google Analytics. What’s going to happen when its on the same domain? Which type of settings change should I do in Blog’s Google Search Console? (A). Do I need to request “Change of Address” in the Blog’s search console property? (B). Should I re-submit the sitemap? Do I need to re-submit the blog sitemap from the https://www.example.com/ Google Search Console Property? Main website is e-commerce marketplace which is YMYL website, and blog is all about content. So does that impact SEO? Will this dilute SEO link juice or impact on the main website ranking because following are the key SEO Metrices. (A). Main website’s Avg Session Duration is about 10 minutes and bounce rate is around 30% (B). Blog’s Avg Session Duration is 33 seconds and bounce rate is over 92%

                                Intermediate & Advanced SEO | | joshibhargav_20
                                0
                              • mellison

                                Should I use the on classified listing pages that have expired?

                                We have went back and forth on this and wanted to get some outside input.  I work for an online listing website that has classified ads on it.  These ads are generated by companies on our site advertising weekend events around the country. We have about 10,000 companies that use our service to generate their online ads. This means that we have thousands of pages being created each week. The ads have lots of content: pictures, sale descriptions, and company information. After the ads have expired, and the sale is no longer happening, we are currently placing the in the heads of each page. The content is not relative anymore since the ad has ended. The only value the content offers a searcher is the images (there are millions on expired ads) and the descriptions of the items for sale.  We currently are the leader in our industry and control most of the top spots on Google for our keywords. We have been worried about cluttering up the search results with pages of ads that are expired.  In our Moz account right now we currently have over 28k crawler warnings alerting us to the  being in the page heads of the expired ads. Seeing those warnings have made us nervous and second guessing what we are doing. Does anybody have any thoughts on this? Should we continue with placing the  in the heads of the expired ads, or should we be allowing search engines to index the old pages.  I have seen websites with discontinued products keeping the products around so that individuals can look up past information. This is the closest thing have seen to our situation. Any help or insight would be greatly appreciated! -Matt

                                Intermediate & Advanced SEO | | mellison
                                0
                              • damienthivolle

                                Subdomains vs directories on existing website with good search traffic

                                Hello everyone, I operate a website called Icy Veins (www.icy-veins.com), which gives gaming advice for World of Warcraft and Hearthstone, two titles from Blizzard Entertainment. Up until recently, we had articles for both games on the main subdomain (www.icy-veins.com), without a directory structure. The articles for World of Warcraft ended in -wow and those for Hearthstone ended in -hearthstone and that was it. We are planning to cover more games from Blizzard entertainment soon, so we hired a SEO consultant to figure out whether we should use directories (www.icy-veins.com/wow/, www.icy-veins.com/hearthstone/, etc.) or subdomains (www.icy-veins.com, wow.icy-veins.com, hearthstone.icy-veins.com). For a number of reason, the consultant was adamant that subdomains was the way to go. So, I implemented subdomains and I have 301-redirects from all the old URLs to the new ones, and after 2 weeks, the amount of search traffic we get has been slowly decreasing, as the new URLs were getting index. Now, we are getting about 20%-25% less search traffic. For example, the week before the subdomains went live we received 900,000 visits from search engines (11-17 May). This week, we only received 700,000 visits. All our new URLs are indexed, but they rank slightly lower than the old URLs used to, so I was wondering if this was something that was to be expected and that will improve in time or if I should just go for subdomains. Thank you in advance.

                                Intermediate & Advanced SEO | | damienthivolle
                                0
                              • Milian

                                Robots.txt, does it need preceding directory structure?

                                Do you need the entire preceding path in robots.txt for it to match? e.g: I know if i add Disallow: /fish to robots.txt it will block /fish
                                /fish.html
                                /fish/salmon.html
                                /fishheads
                                /fishheads/yummy.html
                                /fish.php?id=anything But would it block?: en/fish
                                en/fish.html
                                en/fish/salmon.html
                                en/fishheads
                                en/fishheads/yummy.html
                                **en/fish.php?id=anything (taken from Robots.txt Specifications)** I'm hoping it actually wont match, that way writing this particular robots.txt will be much easier! As basically I'm wanting to block many URL that have BTS- in such as: http://www.example.com/BTS-something
                                http://www.example.com/BTS-somethingelse
                                http://www.example.com/BTS-thingybob But have other pages that I do not want blocked, in subfolders that also have BTS- in, such as: http://www.example.com/somesubfolder/BTS-thingy
                                http://www.example.com/anothersubfolder/BTS-otherthingy Thanks for listening

                                Intermediate & Advanced SEO | | Milian
                                0
                              • ScottBaxterWW

                                De-indexed Link Directory

                                Howdy Guys, I'm currently working through our 4th reconsideration request and just have a couple of questions. Using Link Detox (www.linkresearchtools.com) new tool they have flagged up a 64 links that are Toxic and should be removed. After analysing them further alot / most of them are link directories that have now been de-indexed by Google. Do you think we should still ask for them to be removed or is this a pointless exercise as the links has already been removed because its been de-indexed. Would like your views on this guys.

                                Intermediate & Advanced SEO | | ScottBaxterWW
                                0
                              • knowyourbank

                                URL Structure for Directory Site

                                We have a directory that we're building and we're not sure if we should try to make each page an extension of the root domain or utilize sub-directories as users narrow down their selection. What is the best practice here for maximizing your SERP authority? Choice #1 - Hyphenated Architecture (no sub-folders): State Page /state/ City Page /city-state/ Business Page /business-city-state/
                                4) Location Page  /locationname-city-state/ or.... Choice #2 - Using sub-folders on drill down: State Page /state/ City Page /state/city Business Page /state/city/business/
                                4) Location Page  /locationname-city-state/ Again, just to clarify, I need help in determining what the best methodology is for achieving the greatest SEO benefits. Just by looking it would seem that choice #1 would work better because the URL's are very clear and SEF. But, at the same time it may be less intuitive for search. I'm not sure. What do you think?

                                Intermediate & Advanced SEO | | knowyourbank
                                0
                              • Peter264

                                All page files in root? Or to use directories?

                                We have thousands of pages on our website; news articles, forum topics, download pages... etc - and at present they all reside in the root of the domain /. For example: /aosta-valley-i6816.html
                                /flight-sim-concorde-d1101.html
                                /what-is-best-addon-t3360.html We are considering moving over to a new URL system where we use directories.  For example, the above URLs would be the following: /images/aosta-valley-i6816.html
                                /downloads/flight-sim-concorde-d1101.html
                                /forums/what-is-best-addon-t3360.html Would we have any benefit in using directories for SEO purposes?  Would our current system perhaps mean too many files in the root / flagging as spammy?  Would it be even better to use the following system which removes file endings completely and suggests each page is a directory: /images/aosta-valley/6816/
                                /downloads/flight-sim-concorde/1101/
                                /forums/what-is-best-addon/3360/ If so, what would be better: /images/aosta-valley/6816/ or /images/6816/aosta-valley/ Just looking for some clarity to our problem! Thank you for your help guys!

                                Intermediate & Advanced SEO | | Peter264
                                0

                              Get started with Moz Pro!

                              Unlock the power of advanced SEO tools and data-driven insights.

                              Start my free trial
                              Products
                              • Moz Pro
                              • Moz Local
                              • Moz API
                              • Moz Data
                              • STAT
                              • Product Updates
                              Moz Solutions
                              • SMB Solutions
                              • Agency Solutions
                              • Enterprise Solutions
                              Free SEO Tools
                              • Domain Authority Checker
                              • Link Explorer
                              • Keyword Explorer
                              • Competitive Research
                              • Brand Authority Checker
                              • Local Citation Checker
                              • MozBar Extension
                              • MozCast
                              Resources
                              • Blog
                              • SEO Learning Center
                              • Help Hub
                              • Beginner's Guide to SEO
                              • How-to Guides
                              • Moz Academy
                              • API Docs
                              About Moz
                              • About
                              • Team
                              • Careers
                              • Contact
                              Why Moz
                              • Case Studies
                              • Testimonials
                              Get Involved
                              • Become an Affiliate
                              • MozCon
                              • Webinars
                              • Practical Marketer Series
                              • MozPod
                              Connect with us

                              Contact the Help team

                              Join our newsletter
                              Moz logo
                              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                              • Accessibility
                              • Terms of Use
                              • Privacy

                              Looks like your connection to Moz was lost, please wait while we try to reconnect.