Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Back link pyramid
-
Excuse me for such a newbie question but is using a backlinking pyramid black hat seo. I was trying to find out but every site gives you different advice on this subject.
Also If there is a type of backlinking structure that is best please let me know.
thanks
-
SE = Search engines
they can see what you are up to
-
Alan, when you say SE's to spot you who are you referring to. Sorry really new here not sure what you were saying.
Thank you for the response as well.
-
Wow thank you so much for the responses they were very helpful. I was asking this question so I can learn proper seo not for the intention to black hat my way to the top. I have built a company from the ground up with my family and have no intentions of doing anything to harm our internet presence in any way.
I wanted to know if it was bad or not because I had a local seo guy wanted to build that type of structure for our site and wasn't sure.
Optimize - You freaking rock... now thats an answer... I am going to forward this over to the seo guy as the main reason why I won't be hiring him. lol
Thanks again...
-
Thanks for this helpful information. In the future, it'd be great if you could add the links that cite your sources, and indicate which portions of your answer have been reproduced from existing content.
-
Jason-
Unless you are King Tut, pyramids by nature are bad. The most common black hat SEO techniques all center around link building schemes, from pyramids to paying for thousands of links.
Here are some basic Google no-no's
- Buying backlinks, or otherwise providing monetary compensation for backlinks (including offering discounts for links, as we saw when Google punished overstock.com)
- Creating many sites just to provide backlinks to other sites — also known as link pyramids.
- Putting hidden text on your website, including very small text stuffed with keywords, or text that is the same color as the background or otherwise invisible.
- Creating doorway pages — pages that are designed solely to attract search engine attention that then redirect users to a different website. It’s important to note that this is different from landing pages, which exist on your website and are perfectly okay.
- Using proxy servers or generating dozens or hundreds of IP addresses to make sites look like many sites, for the purposes of increasing backlinks.
- Having duplicate content stolen, or “scraped” from other sites just to make your site look like it has lots of content and updates.
Backlinking that you should be focused on.
It sounds like you are making it out to be the holy grail. Backlinking is one important part of SEO but don’t get so wrapped up in your backlinking that you neglect other vital aspects of your SEO. Having said that these are the best places to initially focus for backlinks:
- Blog Commenting
- Forum Comments & Footer Links
- Article Syndication w/ link(s)
- Directory Submissions (Paid & Free)
Your linking portfolio should probably contain a combination of all of the ones listed above and then some. Search engines can identify where a link is from and easily enough what type of link it is and if all of your link building is focused on one type of link then it won't look as natural.
Backlinking IS important – but it’s not everything. Use your head when creating your SEO backlink strategy and you’ll have a manageable program that can produce great results.
Goog luck.
-
yes it is, you are trying to game the system, it is also very easy for SE's to spot, you will end up with a un-natural link message from google in your GWT
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When conducting a link building strategy does it matter the country the link is from?
We are a UK business and if we have links mostly from US based blogs and websites does this penalise us. The links are from relevant websites and topics. Should we be focusing on .co.uk sites
Link Building | | Caffeine_Marketing1 -
If I disavow bad links on "disavow link webmaster" will they still show up on my moz reports?
We recently found out we have a lot of bad links linking back to our website from spam sites, I disavowed them through the google disavow link webmaster. On my moz report it still shows the links, is that normal?
Link Building | | Ryan.Cruz0 -
Other websites copy content and giving a link back
Hi, I've just noticed a few back links in Google Search Console, I was excited. But when I saw the backlinks, 2 other websites that had completely copied my content and then gave a backlink to my website. Is this bad for SEO and would google penalise my website for this?
Link Building | | thinkLukeSEO1 -
Linking to sites that link to porn or casinos, my site getting penalized?
I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site. Is this getting me penalized? should i remove the links to these sites? Thanks, Ron
Link Building | | Ron100 -
Link Exchange
Hi everyone, I just started working for a client in a new niche. After reviewing the backlink profiles of his competitors I can see that the top sites are using a ton of link exchanges. They are from really spammy sites too. The kind that will link to anyone that provides a link back. Anyone else seeing much of this?
Link Building | | SixTwoInteractive0 -
Does the ratio of external nofollow links to external "do follow" links matter in terms of SERPs ranking?
My site has an external link nofollow:dofollow ratio of approximately 1:1 That is, there are about as many nofollow external links as "do follow" external links. I have an impression that the ratio of no-follow to "do follow" links is a factor in the way that our website shows up in SERPs. I have the impression from reading a variety of sources, and from looking at Seomoz, that calculate "trust" factors as if they mattered (in SERPs), that seem to value a relatively low nofollow:dofollow ratio. Am I correct about that? Thanks,
Link Building | | tcolling
Tim PS - I don't know whether or not this matters, but our website is at: www.trustworthycare.com - Tim0 -
Links on the same keyword
When is linking from one particular keyword to much. At what point could link building from one keyword be considered spam and potentially delist a site ? Is it possible for a site to be delisted for having to many links from the same keyword ? Heard linking from the website name is more important following recent changes. I try and link from a selection of 3 to 4 keywords. Thanks for your help
Link Building | | onlinemediadirect0 -
Does linking to a subdomain give link juice to the main domain?
I have a few domains that I'm going to use for link building, will the link juice from the sub domains transfer to the main domain?
Link Building | | Vsky0