Negative Youtube Review - Reputation Management
-
One of our clients had a negative youtube review which is really hurting their reputation. The problem was solved and not even at fault of our client. The uploader of the video was contacted, but has forgotten the username/password on the account.
If you search for the brand name of the company, this video shows up 2nd on organic google results which is pretty embarrassing.
What strategies would you all use to minimize the effects of this video? Would you buy an adword for the company name to push the video down?
-
I would think that buying AdWords for your brand name would be a good/affordable solution until you outrank that video. Benefits are:
- Those ads could potentially move the negative video down the page visually.
- Clickthroughs to your site will be affordable.
-
"The uploader of the video was contacted, but has forgotten the username/password on the account."
that sounds like he is willing to take it down but doesn't know how to? if that is the case i would work with him to get access to that account and delete it. Even if you have to offer to pay him a few bucks via paypal it's worth it if it's ranking well and getting hits - and it must be if it is ranking #2 for your company name that' huge. Get it removed it's costing you business.
-
Adwords will help a bit. Many people don't click on Ads that often, and a video thumbnail is very enticing for a click-through. Especially one that appears negative.
-
Thank you both for your replies. We are currently designing their new site, which will have video testimonials embedded. Those testimonials are already up on youtube, but the negative review seems to be ranking higher because it has the most views. Hopefully once embedded, they will push the negative down. It seems like the total number of views has the most dramatic impact on SERPS in this case.
Does anyone see a reason why adwords wouldn't be a good short term fix?
-
It might be a good idea for your client to get good reviews in video format. Have them contact their past customers who are happy and would be willing to review them on camera. Post these video testimonials on YouTube and embed them on the client website.
You can also have the company create an "Brand Name - About Us" video which gives insight into the company for prospects. Explain how they do business and why they are best choice over their competition. You can also ask questions in the video and encourage watchers to comment.
If these videos you create have more interaction and more popularity than the other negative video, and is relevant for the same search terms (Brand Name) then that negative video will probably drop off the first page of organic / universal results.
-
Adwords is definitely an option and may help a bit.
Some other things I would try is to create a Facebook Page, Twitter Profile, G+ Page, Wikipedia Entry, YouTube Channel and Linked-In Company Profile. Official company pages on a strong domain like these, often has the ability to rank quite high and push down the other profiles.
Create these profiles and do a really good job filling them out. Full of information about your company. Then, link to them from your actual website. Build a few other easy links (comments, forums, whatever) to these social profiles. Get some link equity flowing their way.
Also, create your own YouTube video. Perhaps a newer video with a good title will push it out of that spot. Put the video on your website.
Good luck!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hosting videos on your own website versus youtube - which is best?
_Hi Folks, __simple question - We are creating a highly shareable video __to gain links/shares/traffic/google love for our site _and want to know if its worth hosting it on youtube i__n any circumstances.? We have the bandwidth to host it for sure. Cheers, Tom
Branding | | tomnivore1 -
Shopping Experience Review Sites UK Market
Hi Have any UK members have experience of the various shopping review sites. I have an ecommerce site I would like to build trust in. I am aware of shopzilla, trustpilot, pricegrabber, Are there any more? Is any one recommended over oters? I checked out Trustpilot and it looks like it costs about £1600 per year basic which I thought was a bit pricey. Curious what experience promotors think and would recommend Thanks Steve
Branding | | StephenCallaghan0 -
Youtube Optimization Guide please?
I'm trying to do youtube optimization for some videos right now. I wanted to know what the maximum length of a title should be, and what the maximum description should be as well. Are there any other best practices I should know about? Thanks,
Branding | | OOMDODigital
James0 -
Path to getting reviews on Google and Yelp
Yelp and Google, what would be the right path customers have to follow in order for their reviews to be posted and more importantly, to stay there?
Branding | | echo10 -
How to feature in Google restaurant reviews?
Hi, When I Google a restaurant name here in the UK - try "fat duck bray" I see the photo of the restaurant on the right hand side, the Zagat review score and then right at the bottom of this section there is "More Reviews" with links to Urbanspoon,com, qype.co.uk, Zagat.com and Blackbookmag.com (often TripAdvisor will appear here too.) To one of the sites I work with these are all the competition so the natural question is how would one appear here? I've never seen anything covering this before so interested if anyone else has read anything on this or has any experience on this. Thanks in advance for any answers.
Branding | | ianmcintosh0 -
How to remove negative media that is effecting the barnd
We have a client that is a reorganised business and brand. But a newspaper has posted some negative video and that is coming up on 2<sup>nd</sup> position when you type in the client name in google. The client also paid a company to try and reduce its positioning but no joy yet on that front. The client is now thinking of rebranding his complete business he also have first page positions on his major keywords but the issue is that when a customer or potential customer reads that story etc it harms them and it will only get worse. The worst example being one of our salespeople sold 10 Items to a customer for £*k and before he got home the customer cancelled saying he had read the story on the internet!! Also our competitors use it in the home to rubbish them all the time. The market this year has been very tough for us and its half what it was last year What would be your advice please ? Should we go for a brand new site with no association with the current brand name? Or how can we remove that one site negative video, we have contacted the editor who has refused to take off the news by the way that news was posted last year.
Branding | | conversiontactics0 -
Youtube video channel
Is there any value in getting a youtube channel without any original video contnt? off course using pre-approved authorized content. I see tha value for the potential clinetelle but I was wondering if there is any SEO value?
Branding | | ciznerguy0 -
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it?
On the "new" YouTube" layout how can I select the correct Facebook page to connect to when my Facebook account has multiple business pages attached to it? My Facebook account has three business pages and the "base" user profile. I am trying to connect one of the business pages to a YouTube channel but each time I attempt to do this YouTube selects the "base" user profile and I cannot determine how to switch it to the correct business page. I attempted to connect while signed in "as the page" but it would not allow that. Thanks for any help!
Branding | | KentuckyOne0