Link Building using Badges

[Amjath]

In light of penguin update, is link building using badges(like "I love SEOMOZ" badge)

still considered a white hat tactic?

I have read old posts on SEOMOZ blog about this topic and wondering if this method is still effective.

Look forward to feedback from MOZers.

[Amjath]

Thank you John for the tips.

We have a community on our website and could leverage that for such engagement.

[DesignbysoapLtd]

Yeah absolutely - if you can get people to use them then I don't see anything wrong with them at all. You're not sneaking links into them and people are using them of their own accord, so nothing wrong with having them on the site for people to take and use if they want them.

I think the harder part will be getting people to actually engage with them, unless you're offering a superb platform or service.

Bear in mind any link you get will likely be an image link, so be sure to place your brand name in the alt text, and offer users a html snippet for placing on their site. If you start placing exact match anchor text in the alt text though and they do get heavily picked up, then there will be no variation and you'll likely pick up a penalty, so best to go with your brand name.