Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can a Page Title be all UPPER CASE?
-
My clients wants to use UPPER CASE for all his page titles.
Is this okay? Does Google react badly to this?
-
Hi Pete,
Sorry I was referring to the titles themselves. If Google doesn't think that the title is a good match for the query (maybe it contains different keywords or is too spammy), it will select another snippet of text to show in place of the title in the SERPs. This obviously isn't ideal as it takes the control out of your (and you client's) hands.
-
Hi Alice
Thanks for the reply. When you say "there's a possibility that the titles will be treated as spammy and not shown in SERPs".
Isn't that being penalised? i.e. Not showing the results?
Regards
Pete
-
Hello Pete,
I agree with what kchan has said - capitals in print may grab our attention but capitals on the web are hard to read and look spammy.
Google probably won't penalise in any major way, but there's a possibility that the titles will be treated as spammy and not shown in SERPs.
-
Hello,
Do you mean
1. This Is The Title
or
2. THIS IS THE TITLE
Firstly, I don't believe Google would penalisise the site, if you decide to use 'THIS IS THE TITLE' but capitalising everything is hard to read, somewhat unprofessional and possibly SPAMMY. A good article to read would be: http://uxmovement.com/content/all-caps-hard-for-users-to-read/. Although there is no direct effect, having capitals could decrease the CTR, so if you were ranked in position 3, and your CTR (lower) or bounce rate (higher) than normal, it could be signal your websites content is not up to scratch, thus your rankings could be effected in that regard.
As such I would not recommend your client in using CAPS for the whole meta title as it will penalise the site more than actually helping it.
-
Not sure why they would want that? It looks spammy. I've seen a few sites around with upper case and I tend to click on them less...
I would strongly suggest to them to not use all upper case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is this campaign of spammy links to non-existent pages damaging my site?
My site is built in Wordpress. Somebody has built spammy pharma links to hundreds of non-existent pages. I don't know whether this was inspired by malice or an attempt to inject spammy content. Many of the non-existent pages have the suffix .pptx. These now all return 403s. Example: https://www.101holidays.co.uk/tazalis-10mg.pptx A smaller number of spammy links point to regular non-existent URLs (not ending in .pptx). These are given 302s by Wordpress to my homepage. I've disavowed all domains linking to these URLs. I have not had a manual action or seen a dramatic fall in Google rankings or traffic. The campaign of spammy links appears to be historical and not ongoing. Questions: 1. Do you think these links could be damaging search performance? If so, what can be done? Disavowing each linking domain would be a huge task. 2. Is 403 the best response? Would 404 be better? 3. Any other thoughts or suggestions? Thank you for taking the time to read and consider this question. Mark
White Hat / Black Hat SEO | | MarkHodson0 -
Can I leave off HTTP/HTTPS in a canonical tag?
We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?
White Hat / Black Hat SEO | | Shawn_Huber0 -
Can the disavow tool INCREASE rankings?
Hi Mozzers, I have a new client who has some bad links in their profile that are spammy and should be disavowed. They rank on the first page for some longer tail keywords. However, we're aiming at shorter, well-known keywords where they aren't ranking. Will the disavow tool, alone, have the ability to increase rankings (assuming on-site / off-site signals are better than competition)? Thanks, Cole
White Hat / Black Hat SEO | | ColeLusby0 -
One page with multiple sections - unique URL for each section
Hi All, This is my first time posting to the Moz community, so forgive me if I make any silly mistakes. A little background: I run a website that for a company that makes custom parts out of specialty materials. One of my strategies is to make high quality content about all areas of these specialty materials to attract potential customers - pretty strait-forward stuff. I have always struggled with how to structure my content; from a usability point of view, I like just having one page for each material, with different subsections covering covering different topical areas. Example: for a special metal material I would have one page with subsections about the mechanical properties, thermal properties, available types, common applications, etc. Basically how Wikipedia organizes its content. I do not have a large amount of content for each section, but as a whole it makes one nice cohesive page for each material. I do use H tags to show the specific sections on the page, but I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types. What are the communities thoughts on this? As a user of the website, I would rather have all of the information on a single, well organized page for each material. But what do SEO best practices have to say about this? My last thought would be to create a hybrid website (I don't know the proper term). Have a look at these examples from Time and Quartz. When you are viewing a article, the URL is unique to that page. However, when you scroll to the bottom of the article, you can keep on scrolling into the next article, with a new unique URL - all without clicking through to another page. I could see this technique being ideal for a good web experience while still allowing me to optimize my content for more specific topics/keywords. If I used this technique with the Canonical tag would I then get the best of both worlds? Let me know your thoughts! Thank you for the help!
White Hat / Black Hat SEO | | jaspercurry0 -
Does Google crawl and index dynamic pages?
I've linked a category page(static) to my homepage and linked a product page (dynamic page) to the category page. I tried to crawl my website using my homepage URL with the help of Screamingfrog while using Google Bot 2.1 as the user agent. Based on the results, it can crawl the product page which is a dynamic. Here's a sample product page which is a dynamic page(we're using product IDs instead of keyword-rich URLs for consistency):http://domain.com/AB1234567 Here's a sample category page: http://domain.com/city/area Here's my full question, does the spider result (from Screamingfrog) means Google will properly crawl and index the property pages though they are dynamic?
White Hat / Black Hat SEO | | esiow20130 -
Pages linked with Spam been 301 redirected to 404\. Is it ok
Pl suggest, some pages having some spam links pointed to those pages are been redirected to 404 error page (through 301 redirect) - as removing them manually was not possible due to part of core component of cms and many other coding issue, the only way as advised by developer was making 301 redirect to 404 page. Does by redirecting these pages to 404 page using 301 redirect, will nullify all negative or spam links pointing to them and eventually will remove the resulting spam impact on the site too. Many Thanks
White Hat / Black Hat SEO | | Modi0 -
Can you set up a Google Local account under a PO Box?
I have a client that wants a Google local listing in a town he serves but does not have a physical location. Is it an issue to share an address with an existing company? Is is it better to use a P.O. Box? or is there a forwarding address company? Is this considered a black hat Local SEO tactic?
White Hat / Black Hat SEO | | BonsaiMediaGroup0 -
How do I find out if a competitor is using black hat methods and what can I do about it?
A competitor of mine has appeared out of nowhere with various different websites targetting slightly different keywords but all are in the same industry. They don't have as many links as me, the site structure and code is truly awful (multiple H1's on same page, tables for non-tabular data etc...) yet they outperform mine and many of my other competitors. It's a long story but I know someone who knows the people who run these sites and from what I can gather they are using black hat techniques. But that is all I know and I would like to find out more so I can report them.
White Hat / Black Hat SEO | | kevin11