Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Can a Page Title be all UPPER CASE?
-
My clients wants to use UPPER CASE for all his page titles.
Is this okay? Does Google react badly to this?
-
Hi Pete,
Sorry I was referring to the titles themselves. If Google doesn't think that the title is a good match for the query (maybe it contains different keywords or is too spammy), it will select another snippet of text to show in place of the title in the SERPs. This obviously isn't ideal as it takes the control out of your (and you client's) hands.
-
Hi Alice
Thanks for the reply. When you say "there's a possibility that the titles will be treated as spammy and not shown in SERPs".
Isn't that being penalised? i.e. Not showing the results?
Regards
Pete
-
Hello Pete,
I agree with what kchan has said - capitals in print may grab our attention but capitals on the web are hard to read and look spammy.
Google probably won't penalise in any major way, but there's a possibility that the titles will be treated as spammy and not shown in SERPs.
-
Hello,
Do you mean
1. This Is The Title
or
2. THIS IS THE TITLE
Firstly, I don't believe Google would penalisise the site, if you decide to use 'THIS IS THE TITLE' but capitalising everything is hard to read, somewhat unprofessional and possibly SPAMMY. A good article to read would be: http://uxmovement.com/content/all-caps-hard-for-users-to-read/. Although there is no direct effect, having capitals could decrease the CTR, so if you were ranked in position 3, and your CTR (lower) or bounce rate (higher) than normal, it could be signal your websites content is not up to scratch, thus your rankings could be effected in that regard.
As such I would not recommend your client in using CAPS for the whole meta title as it will penalise the site more than actually helping it.
-
Not sure why they would want that? It looks spammy. I've seen a few sites around with upper case and I tend to click on them less...
I would strongly suggest to them to not use all upper case.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I leave off HTTP/HTTPS in a canonical tag?
We are working on moving our site to HTTPS and I was asked by my dev team if it is required to declare HTTP or HTTPS in the canonical tag? I know that relative URL's are acceptable but cannot find anything about HTTP/HTTPS. Example of what they would like to do Has anyone done this? Any reason to not leave off the protocol?
White Hat / Black Hat SEO | | Shawn_Huber0 -
Title Tag : use comma, pipe or colon (:)
Hi, If Title has two and three keywords then which one is better option to separate them either with comma or pipe or colon. Example : Arvixe Review, Coupons (Jun 2015) and Uptime Report (I used (,) as a separator) Arvixe Review is primary keywords and Coupons and Uptime are secondary keywords. Aim is rank on keywords like Arvixe Review, Arvixe Coupons and Arvixe Uptime.
White Hat / Black Hat SEO | | gamesecure
Also, including current month and year with Title tag and it will change every month. Its means every month our title is changed.
Is this effect in SEO? Suggest best possible title for keywords like Arvixe Review, Coupons (Jun 2015) and Uptime Report. Rajiv0 -
Can H1 and Meta title be exactly the same ?
I've heard from some SEO's that H1 and Meta Title shouldn't be exactly the same, why ? Both of them describe what is ON the page right ? Why is it Spammy? Is it ?
White Hat / Black Hat SEO | | Tintanus2 -
Internal Links to Ecommerce Category Pages
Hello, I read a while back, and I can't find it now, that you want to add internal links to your main category pages. Does that still apply? If so, for a small site (100 products) what is recommended? Thanks
White Hat / Black Hat SEO | | BobGW0 -
One page with multiple sections - unique URL for each section
Hi All, This is my first time posting to the Moz community, so forgive me if I make any silly mistakes. A little background: I run a website that for a company that makes custom parts out of specialty materials. One of my strategies is to make high quality content about all areas of these specialty materials to attract potential customers - pretty strait-forward stuff. I have always struggled with how to structure my content; from a usability point of view, I like just having one page for each material, with different subsections covering covering different topical areas. Example: for a special metal material I would have one page with subsections about the mechanical properties, thermal properties, available types, common applications, etc. Basically how Wikipedia organizes its content. I do not have a large amount of content for each section, but as a whole it makes one nice cohesive page for each material. I do use H tags to show the specific sections on the page, but I am wondering if it may be better to have one page dedicated to the specific material properties, one page dedicated to specific applications, and one page dedicated to available types. What are the communities thoughts on this? As a user of the website, I would rather have all of the information on a single, well organized page for each material. But what do SEO best practices have to say about this? My last thought would be to create a hybrid website (I don't know the proper term). Have a look at these examples from Time and Quartz. When you are viewing a article, the URL is unique to that page. However, when you scroll to the bottom of the article, you can keep on scrolling into the next article, with a new unique URL - all without clicking through to another page. I could see this technique being ideal for a good web experience while still allowing me to optimize my content for more specific topics/keywords. If I used this technique with the Canonical tag would I then get the best of both worlds? Let me know your thoughts! Thank you for the help!
White Hat / Black Hat SEO | | jaspercurry0 -
Can I 301 redirect old URLs to staging URLs (ex. staging.newdomain.com) for testing?
I will temporarily remove a few pages from my old website and redirect them to a new domain but in staging domain. Once the redirection is successful, I will remove the redirection rules in my .htaccess and get the removed pages back to live. Thanks in advance!
White Hat / Black Hat SEO | | esiow20130 -
Starting every page title with the keyword
I've read everywhere that it's vital to get your target keyword to the front of the title that you're writing up. Taking into account that Google likes things looking natural I wanted to check if my writing title's like this for example: "Photographers Miami- Find the right Equipment and Accessories" ..Repeated for every page (maybe a page on photography in miami, one on videography in Orlando etc) is a smart way to write titles or if by clearly stacking keywords at the front of every title won't be as beneficial as other ways of doing it?
White Hat / Black Hat SEO | | xcyte0 -
Title Tag - Best Practices
I'm pretty new to seo but think I'm starting to get a decent grasp on it. One thing I'm really struggling with is how to organize the meta title tags on my website. I work in real estate and I'm noticing a lot of my local competitors that are ranking for the top keywords seem to using that particular keyword on every title tag within their website. An example would be www.paranych.com. Many of his internal pages have the word "Edmonton Real Estate" in the meta title tag, yet his home page is the page that is ranking for that particular keyword. It doesn't seem logical to have every one of my pages featuring the same keyword, but there are many examples within my industry of this working. Is the best practice with meta title tags to have your keyword on every title tag of your site or just the home page? Thx, Barry
White Hat / Black Hat SEO | | patrickmilligan0