Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Link Building
    4. Where to put reciprocal links on my site?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    Where to put reciprocal links on my site?

    Link Building
    4
    6
    6530
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • aidanlawlor
      aidanlawlor last edited by

      I am starting a link bulding campaign and want to know where to put the reciprocal links on my site.

      Do i create a new specific Link Page? or do i place them on the pages that i want ranked higher?

      This is my first question on SEOMoz. Please be kind....:)

      Thanks

      1 Reply Last reply Reply Quote 1
      • aidanlawlor
        aidanlawlor @Adam.Whittles last edited by

        Thanks Ben and Adam,

        I will avoid them and concentrate on natural links and links to quality relavent content.

        This SEO business. The more i learn the more i know I don't know. Ignorance was bliss 🙂

        thanks again for all the advice. Great stuff

        Aidan

        1 Reply Last reply Reply Quote 0
        • Adam.Whittles
          Adam.Whittles last edited by

          Welcome to SEOmoz Aidan,

          The best advice I can give you is to stay away from reciprocal link schemes. The links are not worth it and are in violation of Google's Webmaster Guidelines which can negatively impact your site in search rankings. Read about this here:

          Link Schemes

          Google is massively clamping down on this and has even demoted many of these poor quality directory sites from its index.

          Hope this helps.

          aidanlawlor 1 Reply Last reply Reply Quote 0
          • BenFox
            BenFox @aidanlawlor last edited by

            HI Aidan,

            I'd probably avoid directories that ask for reciprocal links. Google is getting really aggressive with low quality tactics like directory submission.

            For more info I'd recommend checking out articles like this one (there are plenty on the net)-

            http://www.seroundtable.com/google-directory-removal-15151.html

            1 Reply Last reply Reply Quote 0
            • aidanlawlor
              aidanlawlor @seo-wanna-bs last edited by

              Hi Paul,

              thanks for the quick response. What I am actually doing is just adding my site to local Irish Directories and some ask for a reciprocal link.

              I have read a lot on the matter but I can't find some good info on where on the page to add the link.

              My site homepage or my services page is where i want people to come so I am wondering is there a standard format of adding the links.

              (ie) all at the bottom, in the text, separate Link partners page etc

              Thanks again for the great info.

              Aidan

              BenFox 1 Reply Last reply Reply Quote 0
              • seo-wanna-bs
                seo-wanna-bs last edited by

                Hello Aidan, welcome to SEOMoz.

                As with all link building, keep it natural. Avoid link pages.

                Only link to relevant websites within your niche. When you do, it's best to mention them within a blog post or similar. I'd avoid sidebars and footers.

                Google will only have an issue, if it appears that you're trying to be manipulative. I personally also link with brand name, rather than targeting keywords.

                Hope that helps.

                aidanlawlor 1 Reply Last reply Reply Quote 1
                • 1 / 1
                • First post
                  Last post

                Got a burning SEO question?

                Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                Start my free trial


                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • NCOREGSEO

                  Backlinks vs External Links vs Referral Links vs Outbound links

                  Hello all, I was just wondering if you could explain the difference between all the links above? I'm confused as they all seem to be the same or similar and I would just like to clearly know what distinguishes them from eachother. Thanks for your help, Jayne

                  Link Building | | NCOREGSEO
                  0
                • BrianYork-AIM

                  Spammy links redirecting to homepage of site -

                  Hey guys, I'm auditing a website at the moment and Moz is showing a few spammy links linking to it. The problem is these domains are all 301 redirecting to the domain I'm auditing. Let's say I'm auditing Site A. Site B is been flagged in Moz OSE with 12 spam flags. When I try to open Site B in a browser, it redirects back to Site A. What's the best thing to do, here? Disavowing domains redirecting to the site is surely a bad idea? Cheers.

                  Link Building | | BrianYork-AIM
                  0
                • JIMBO16

                  Back link from site with DA of 72 to a website domain. Clicking on the link redirects to our website not the attended one.

                  Hi,
                  I've ran a back link check and discovered a good back link to a site which then gets redirected back to my company's website. I have a feeling that an old SEO agency has purchased a small website which has a decent link back from a relevant organisation with a high Domain authority and then redirects the domain to our website to get the link juice. What are your thought on this? Is this really bad practise and possibly damaging? Thanks, Jim

                  Link Building | | JIMBO16
                  0
                • Total-Design-Shop

                  What is the best way to remove a link that redirects to a spammy site?

                  I've got a new client and I'm trying to clean up their backlinks. There are several links that all redirect to this spam site http://www.expert-lender.com. All of the websites appear to be real, i.e. http://www.sammorganhomes.com/ but the actual links i.e http://www.sammorganhomes.com/wp-fav/backup/supplement/semitruckleasing.html are in a sub-directory and redirect to the spam site. I don't know if these links were from the previous SEO company or if they paid someone to create these or if these sites have been hacked. Can anyone tell me what is going on here and what should I tell these site owners?

                  Link Building | | Total-Design-Shop
                  0
                • littlesthobo

                  Reciprocal links

                  Are they worth anything, if they are from relevant sites?  I'm I better off avoiding linking back wherever possible?

                  Link Building | | littlesthobo
                  0
                • Ron10

                  Linking to sites that link to porn or casinos, my site getting penalized?

                  I have some link exchanges with some sites to get web traffic but when i ran the bad neighborhood link checker, i found that one site links to some casinos and another site has one link to a porn site.  Is this getting me penalized?  should i remove the links to these sites? Thanks, Ron

                  Link Building | | Ron10
                  0
                • CobraJones95

                  Link Detox and Link Removal

                  I have a question about which links to remove after running a link detox from Link Research Tools. First a little back story. I had had an SEO company link building for one of the websites I own.  But I have recently stopped working with them. In the last month my rankings have near dropped off the charts. I have just recently gotten access to Google webmaster tools and noticed an unnatural link warning from back in March. So yesterday I ran link detox and it reported 19 toxic links, 120 suspicious links, and 24 healthy links. It's rather obvious that I should remove all of the toxic links. They all from sites that have been deindexed by google. But my question is a about the suspicious links. What should my criteria be for removing them? Am I better off removing them all and leaving my site with only 24 healthy links or should I personally comb through them and remove only the worst of the worst so that I leave my site with a few more links? I'd really like to get the site ready to resubmit to google as soon as I can. Thoughts? yyCOf.png

                  Link Building | | CobraJones95
                  0
                • A Former User

                  Does google scrape links from PDF files? do these links pass link juice?

                  Title is pretty much the whole question.

                  Link Building | | A Former User
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.