Best option for Facebook Page/Usernames?
-
Hey guys
My first post here! currently trialling seomoz and impressed so far
My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example:
Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of:
FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability)
then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense?
Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name?
Any advice appreciated.
PS hope this is under right topic- several others seemed applicable
Thanks
-
Hi Ben
Thanks for reply. Yes I believe people are more likely to use FB Search to search for page/company/brand name than actual product keywords, but when a company's name is pronounced First Second Third, even though its written concatenated I'm thinking they are more likely to key in to search as seperate words, and if they can't remember all the words and just type in some, then as FB SEarch only matches on full strings I think going for separate words in Page/Username makes more sense.
I guess this question is one where I'm pretty much 80% sure of what is right, I was just kinda hoping from some input from folks with much experience than me in Facebook marketing to confirm my conclusions.
-
Do you really want to match for the individual search keywords?
When using the current version of Facebook search aren't most people searching for an entity that they already knows exists (your page) rather than for information on a generic term?
This is just a guess and maybe I'm totally off the mark.
From what I've seen of Facebook search you're going to need to exact match the terms that you want to rank for - so it would be "First Second Third"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
The Rules Of A Facebook Group
Hi there, I'm currently looking to set up a Facebook Group for an Education Recruitment Business I am working with. We're setting up the Facebook group to foster a sense of community and collaboration with our current teachers. I'm currently in the process of drawing up a list of rules and regulations for our first group. The obvious ones are there such as no profanity, no spamming (can't stand spam - especially those fake Ray Ban ads!) but there I would really love some other group rule suggestions especially when it comes to users promoting our competition as education recruitment is a very competitive sector. Any thoughts would be greatly appreciated. Many thanks, James Miller - Digital Marketing Executive
Social Media | | James-Miller0 -
Wow, I can get a lot of Facebook likes quickly!
I did some testing with Facebook ads and resulting Facebook likes on target pages. And something is wrong! Just after creating the ad, before the ad was approved, I could get many likes on the target page without even seeing any traffic on server logs or google analytics. I documented my tests here. I repeated the tests 6 times, every time I could get tens of likes on the target page within seconds and without any approval of the ad. These pages have little traffic and there's no way these likes could have been natural! Everyone I reported was able to reproduce it, try yourself. A little update. I found others reporting un-expected Likes pouring... But at least they were "running" the ad, so externals to Facebook could have seen it and decided to Like it to later offer "liking" service as reported from this fellow. But in my case the ad was not approved... So... Who can see it beside me and Facebook?
Social Media | | max.favilli1 -
Anyone know how to successfully add a Facebook RSS Feed to a website?
Our webmaster is having trouble adding a Facebook RSS Feed to our homepage, but we'd really like one to display our recent posts with photos. Anyone have suggestions, or a link to directions that have proven successful? Thanks!
Social Media | | NancyBryan0 -
Facebook Likes gone through the roof
Howdy, We have seen our Facebook Likes increase by a staggering 20k in a week. At the beginning of last week we were sat at around 21k and it has been steadily increasing, but just 7 days later we now have 42k - Has their been some sort of algorithm change for this to happen, or should I be suspicious that something is not quite right? Thanks, James
Social Media | | Wedideas0 -
I am wondering if there is a way to recapture the manager's position on Facebook Pages.
If this is a duplicate I apologize. Our employee had a client's business page tied to their personal page. This person is now a former employee and closed their personal page. That leaves us without full capacity on this client's Business page. Is there anything I can do? Or is the only way to reclaim manager status to start a new page?
Social Media | | HogWild0 -
Facebook Advertising Noob Question
Hello Mozzers, I have a noob question for which I have not been able to find a clear answer on the internet. When a client asks you how much would I have to spend on FB ads to get 100,000 fans how do you go about making a "media plan". I can understand you can calculate clicks using your budget and CPC but fans? Also, ad impressions on Facebook? FB doesn't even give that metric anymore on its default ad dashboard where you have campaign reach, social reach, CTR etc. So if a client wants 1Million Facebook Ad Impressions (I know, I know), how do you tell them how much its going to cost them. In a nutshell, clients want to know how much they should be spending to get x number of fans and impressions and vice versa, how many fans and impressions will $XXX get them. So how does one go about making a media plan for Facebook advertising, what do you include in it and well, anything else that I should know? Thank you, Rishad.
Social Media | | AsadMemon0 -
Facebook Like Wall
Here is a Facebook question: I would like to hide some content behind a Facebook wall - i.e. only make it visible to users who press the like button. Something like the New Yorker did with a Jonathan Franzen story. My question is: how do I do that? Thanks! Thomas
Social Media | | ThomasHgenhaven1 -
Facebook "Voting" App
I'm wondering if anyone has any recommendations for a "voting" app on Facebook. We have some user-generated recipes that we want to post and allow our fans to vote for their favorite. Similar to this: http://www.facebook.com/New7WondersofNature#!/New7WondersofNature?sk=app_114026852036251 I've contacted Woobox but they only allow users to choose between 2 options and we would need 5. Any thoughts?Thanks!
Social Media | | EssEEmily0