Best option for Facebook Page/Usernames?
-
Hey guys
My first post here! currently trialling seomoz and impressed so far
My question relates to a choice of Facebook page/username for a client whose preference is to refer to their online business name by the domain name, where this business name includes his two most important keywords. So as an example:
Now in terms of seo that's fine as search engines factor in keywords in the domain name, and even referring to domain name in website copy does not seem to pose too many issues. However on Facebook I've noticed that if we go with page name of:
FirstSecondThird (obsiously we can't add .co.uk - I've used camel case for readability)
then when using the facebook search the page does NOT get listed for any of the keywords as it appears it only matches on whole strings. So I'm going to recommend that he changes Faceook page name to First Second Third (with spaces) even though client does not really like this option. Do you guys think that makes sense?
Also if I do make that change should I also go with fixed Username of First-Second-Third i.e. with hyphens or stick with one long string i.e. FirstSecondThird, which matches the domain name?
Any advice appreciated.
PS hope this is under right topic- several others seemed applicable
Thanks
-
Hi Ben
Thanks for reply. Yes I believe people are more likely to use FB Search to search for page/company/brand name than actual product keywords, but when a company's name is pronounced First Second Third, even though its written concatenated I'm thinking they are more likely to key in to search as seperate words, and if they can't remember all the words and just type in some, then as FB SEarch only matches on full strings I think going for separate words in Page/Username makes more sense.
I guess this question is one where I'm pretty much 80% sure of what is right, I was just kinda hoping from some input from folks with much experience than me in Facebook marketing to confirm my conclusions.
-
Do you really want to match for the individual search keywords?
When using the current version of Facebook search aren't most people searching for an entity that they already knows exists (your page) rather than for information on a generic term?
This is just a guess and maybe I'm totally off the mark.
From what I've seen of Facebook search you're going to need to exact match the terms that you want to rank for - so it would be "First Second Third"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook mobile link
I have a weird issue that I just cant fathom so I thought I'd ask you guys. One of my clients sites: positivepathfoudation.org has social bookmarks as we all do but the Facebook link when clicked on mobile (I have ios) shows a broken link when the address is correct and works when opened in desktop. Anyone have any ideas?
Social Media | | Libra_Photographic0 -
Facebook Name Change and Effect on SEO
Hey Moz! Working with a company who has about 20K followers on Facebook and about 500 backlinks to their current facebook page. They want to change the name of the page to better reflect the business. I need to advise on this but I'm not sure of and how it will effect them. Any one had any experience in this area?
Social Media | | wearehappymedia0 -
Linking Facebook activity and your post
Hi everyone, I'm sure you know how images tend to do better in Facebook. The problem is, if I post an image on Facebook, and link to a blog post in the comment of that image, the activity of that Facebook post wouldn't be pulled into the blog post. That is, the blog would show 1 "like" when the post on Facebook is actually getting 150 "likes". That wouldn't be the case if I posted a link instead of an image. Does anyone know of a work-around? Thanks.
Social Media | | andrep0 -
Facebook Spam - Suggestions?
We put a blog post up on our Facebook page earlier today. Within an hour, there were 560 likes and over 4,000 comments. While that sounds great, that is nowhere in the universe of normal. Almost all of that was spam (there were no services that we engaged in to bring likes/comments). So, has anyone else here been hit by rapid-fire Facebook spam? Any thoughts on what to do - leave it alone, delete the post, filters, etc.? Would love the advice of the Moz community. Thanks guys!
Social Media | | DeliaAssociates0 -
Facebook Shares/Likes: Does the users location matter for location specific keywords?
Hi, Basically if I was going after a location specific keyword, so lets say 'dry cleaners london' would Facebook likes/shares from users' who's location settings in Facebook are set to London work better then say someone in a different country or does it hold the same weight social signals wise?
Social Media | | activitysuper0 -
Good idea to include links in Facebook posts teaser-text?
Hi guys, I'm wondering; is it a good idea (for the engines primaliry) to include links with targeted keywords in facebook posts. From a user perspective I would say it's not desirable. But I'm wondering how Google and co treat links which they find there. They are nofollowed, yes. They are indexed however but when I want google to show me the text-only version of the cached page I receive an 404 error which is odd. Anybody else getting the 404 from google? Eg. clicking on this cache-URL: https://webcache.googleusercontent.com/search?q=cache:jsC_26QVKbgJ:www.facebook.com/echoonline/posts/156674087731661+site:facebook.com/echoonline&cd=3&hl=de&ct=clnk&gl=de&client=firefox-a and then on "text only" leads to this page which does not exist: https://webcache.googleusercontent.com/echoonline/posts/156674087731661?_fb_noscript=1 Looking forward to your ideas on this topic.
Social Media | | jmueller0 -
Whats the SEO value of getting Likes to your brand's Facebook Page (not your site's URLs being Liked)?
UPDATED: I meant to say SEO VALUE, not just business value Lets say I have a site - www.company.com, and I set up a Facebook Page - www.facebook.com/company. I understand the SEO value of having the domain www.company.com "Liked", using the FB Like button on my homepage lets say, or the same goes for individual pages - www.company.com/page. My question is rather about having my Facebook Page - Facebook.com/company "Liked". Are those likes counted by the engines as a strong signal that www.company.com should rank well? Or only that the Facebook Page - Facebook.com/company should rank well in searches for that company?
Social Media | | Jeff.Gold-315371 -
Delete Facebook Account to Trasfer Username on My Fan Page
I have following Facebook fan page and want vistastores username which is my domain name. But, I am not able to get it due to my personal profile. Fan page: http://www.facebook.com/pages/Vista-Stores/160667877282170 Personal profile: http://www.facebook.com/vistastores I am thinking to delete my Facebook account. [Profile & Fan page] Then, I will re-open my Facebook account and create fan page. So, Can I transfer my username from personal profile to fan page by this method?
Social Media | | CommercePundit0