Franchise sites on subdomains
-
I've been asked by a client to optimise a a webpage for a location i.e. London.
Turns out that the location is actually a franchise of the main company. When the company launch a new franchise, so far they have simply added a new page to the main site, for example:
mysite.co.uk/sub-folder/london
They have so far done this for 10 or so franchises and task someone with optimising that page for their main keyword + location.
I think I know the answer to this, but would like to get a back up / additional info on it in terms of ranking / seo benefits.
I am going to suggest the idea of using a subdomain for each location, example:
Would this be the correct approach. If you think yes, why?
Many thanks,
-
I completely agree. I have had very similar projects. Good luck!
-
Hi Vizergy,
Great answer.
The root domain is strong, so I’d imagine the sub folders will get some benefit from this.
Yes, it is one page-per franchise deal so I think the approach I’ll be taking is making sure each of these pages has its own unique content (and checking for duplicate site wide), targeted towards the locations target KW/Phrases.
With a few decent links pointing to each location page, and indeed the domain, I think will both benefit.
-
Hi Michael,
From my experience a sub-domain isn’t going to benefit much from the main site’s authority therefore needing a major link building campaign of its own. I would say, if this is going to be a one page per franchise project rather than multiple pages of content, you might be better off with the sub-folder. That would allow the page to benefit more from the authority the main site has already gained.
I am not saying you won’t need to build links but I believe the necessary work would be less.
My two cents Cheers
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Mirror from my site
hi to all i find 2 site they do mirror my site and send back link to all my pages. do you thing its bad for my seo ?? my site is https://android-apk.org mirror sites | Who links the most | fryeboysent.com | 1,342,613 |
Intermediate & Advanced SEO | | moztabliq1
| ficyexp.cl | 934,654 | |0 -
Google Indexing our site
We have 700 city pages on our site. We submitted to google via a https://www.samhillbands.com/sitemaps/locations.xml but they only indexed 15 so far. Yes the content is similar on all of the pages...thought on getting them to index the remaining pages?
Intermediate & Advanced SEO | | brianvest0 -
Site dropped after recovery
Hi everybody! I've been working for http://www.newyoubootcamp.com for some time now. They came to me as they had dropped heavily for their main term, "boot camp". This turned out to be due to a manual penalty, which was in part due to their forum being hacked, as well as some bad link building. Here's an example of the dodgy forum links - http://about1.typepad.com/blog/2014/04/tweetdeck-to-launch-as-html5-web-app-now-accepting-beta-testers.html. The anchor is "microsoft". They've all been 410'd now. Also, we cleaned up the other bad links as best we could, and got through the manual penalty. The site then returned to #5 for "boot camps", below its pre-crash peak of #2, but OK. Over the past few weeks, it has started to slide though. I'm certain it is not down to a lack of quality links - this site has great PR and links from national newspapers and magazines. There's been a few on-site issues too, but nothing outrageous. I'm getting a bit stumped though, and any fresh eyes would be much appreciated!
Intermediate & Advanced SEO | | Blink-SEO0 -
SEO site Review
Does anyone have suggestions on places that provide in depth site / analytics reviews for SEO?
Intermediate & Advanced SEO | | Gordian0 -
Linking Across Subdomains - Any Concerns?
I use two subdomains on my website (news.webhostinghero.com and www.webhostinghero.com) - I know www.webhostinghero.com is not really a subdomain... That said, both subdomains are linking to each other through menus and sometimes articles. Can this cause any problem? Does Google perceive this as links from different domains / websites?
Intermediate & Advanced SEO | | sbrault740 -
Things to remember when relaunching a site
We're about to re-launch our site but to think of everything before going live in a week is pretty tough going. Any suggestions or reminders as to what to remember and take care of before going live? What have you found or forgotten in your experience with re-launches? Thanks, Dave
Intermediate & Advanced SEO | | Martin_S0 -
Sitemaps and subdomains
At the beginning of our life-cycle, we were just a wordpress blog. However, we just launched a product created in Ruby. Because we did not have time to put together an open source Ruby CMS platform, we left the blog in wordpress and app in rails. Thus our web app is at http://www.thesquarefoot.com and our blog is at http://blog.thesquarefoot.com. We did re-directs such that if the URL does not exist at www.thesquarefoot.com it automatically forwards to blog.thesquarefoot.com. What is the best way to handle sitemaps? Create one for blog.thesquarefoot.com and for http://www.thesquarefoot.com and submit them separately? We had landing pages like http://www.thesquarefoot.com/houston in wordpress, which ranked well for Find Houston commercial real estate, which have been replaced with a landing page in Ruby, so that URL works well. The url that was ranking well for this word is now at blog.thesquarefoot.com/houston/? Should i delete this page? I am worried if i do, we will lose ranking, since that was the actual page ranking, not the new one. Until we are able to create an open source Ruby CMS and move everything over to a sub-directory and have everything live in one place, I would love any advice on how to mitigate damage and not confuse Google. Thanks
Intermediate & Advanced SEO | | TheSquareFoot0 -
Mobile Site - Same Content, Same subdomain, Different URL - Duplicate Content?
I'm trying to determine the best way to handle my mobile commerce site. I have a desktop version and a mobile version using a 3rd party product called CS-Cart. Let's say I have a product page. The URLs are... mobile:
Intermediate & Advanced SEO | | grayloon
store.domain.com/index.php?dispatch=categories.catalog#products.view&product_id=857 desktop:
store.domain.com/two-toned-tee.html I've been trying to get information regarding how to handle mobile sites with different URLs in regards to duplicate content. However, most of these results have the assumption that the different URL means m.domain.com rather than the same subdomain with a different address. I am leaning towards using a canonical URL, if possible, on the mobile store pages. I see quite a few suggesting to not do this, but again, I believe it's because they assume we are just talking about m.domain.com vs www.domain.com. Any additional thoughts on this would be great!0