Local SEO address question - adding a suite number for shared address for office building
-
Hi, I have a client that has an address that is shared for a few different businesses in the holistic health field. My client is a chiropractor. There is an eye doctor, massage therapist and acupuncturist aslo sharing the same address. It's a subburban setting with two buildings all sharing one address.
In the interest of preventing any merged listings down the road, I recently added un unofficial suite number to his website and Google places business listing. I also did this for all of his online directory listings, and for Bing and Yahoo as well.
Did I do the right thing here?
It seems to be having a positive impact on his local SEO as far as I can tell. Or at least there has not been any negative impact in the last 6 months
Your thoughts?
-
Great. I'm glad my answer helped. Good luck!
Miriam
-
Thank you for your answer, it's exactly what I was expecting your to say. I'll take the advice.
-
Thanks Miriam, I don't really know what's involved in making this "legal." He'll get the mail there with or without the suite # so I don't foresee a problem with postcard re-verification. So I guess he's good to go. If he wants to get it "legal" I can recommend that. Thanks for confirming what I already thought
-
Hi MozMan2,
Nice to see you here today! Okay...so you went about this 50% right, in my opinion. What's missing is getting the client an actual registered suite number at which he receives mail.
Initially, this is important in the even that Google (and others local business indexes) give you a postcard-only option for verification of the listing. Sounds like you're past that point, but remember, the need to re-verify does sometimes reoccur if you have to make certain changes to a Place Page.
For the long haul, the issue is one of differentiation. The inherent danger in different businesses sharing an identical address is that Google will conflate the listings, merging them into a mess of mixed addresses, phone numbers, reviews and descriptions.
Ideally, what the chiropractor should do is convince each of the professionals in his building to get their own suite number to prevent this from happening to any or all of them.
If he can't get them to see the light about this, then he should at least protect himself by getting his own suite number. Depending on where he lives, he may need to go to the post office or some other local authority to get this thing legalized so that he's got a separate mail box to which the mailman delivers his mail at his suite address in the building.
So, again, your overall approach is correct, but the suite number should be legit to keep this on the level. And you should make sure the suite number is consistent across all mentions of his business on the web.
Hope this helps!
Miriam
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can anyone recommend an SEO agency that has provided outstanding results?
We're looking to hire an SEO agency and wanted to see if anyone could personally recommend some. We do not currently have a resource dedicated to SEO, so the agency will be the driver in developing and implementing the strategy. UPDATE Our site sells custom products so while there are around 60 products, there are many variations of any given product (paper type, cover type, color, etc.). We do not have a physical storefront and we ship anywhere in the US and Canada. We are looking for SEO services, mainly link building, monitoring rankings, and on-site factors. We have a resource dedicated to content in-house so the agency would work closely with this person in building out a content strategy. We are open to agencies around the US but are located in Maryland so EST time zone would be preferable.
Image & Video Optimization | | lforemannpl0 -
Is there an index of local blogs somewhere?
I'm trying to find (and evaluate) blogs in my area, but searching for them via google has been pretty tedious so far. Does anyone know of a website where I can locate blogs in my area? For example, ideally, I'd like to go to something like www.blogfinder.com, type in Tampa and get a list of all the blogs dedicated to this area. Anyone know of anything like that? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Address not recognized in Yahoo Local
Hey everyone, I'm working with a client to get their Yahoo listing all setup. The problem is that they're located in a fairly new industrial complex that looks like it hasn't been added to Yahoo's map data. I'm unable to create a listing for them because Yahoo doesn't recognize the address as valid. How long does it take for Yahoo to update their map data for newly constructed areas? Is there anyway to speed to process along (maybe something similar to Google Map Maker where users can suggest updates)? Does anyone know any workarounds or solutions for a problem like this? Thanks! Tim
Image & Video Optimization | | TimKelsey0 -
Adding Photos vs Page Speed
I need to add more photos to our site, since I believe it'd be a better user experience, but I don't want our page speed to slow down. Is there an optimal size or quality photo parameters that work best for this? If so, is there a site or service someone would recommend over photobucket to get them? Thanks, Ruben
Image & Video Optimization | | KempRugeLawGroup0 -
Blocking Google From Accessing Our Images - SEO Impact
We recently discovered that we were blocking Google from crawling our cdn, cdn.yournextshoes.com, where all our images are hosted. Unfortunately this went on for several months, and I wonder if this could explain our horrible SEO performance. Basically, I would like to know if this has impacted just our performance in Google Images (obviously our images have not been picked up by Google Images), or if our regular SEO has been impacted as well.Right now we're just receiving around 13% of our traffic from search, so we're trying to find out why Google does not like us.
Image & Video Optimization | | Jantaro0 -
If my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
hello, i have 21 sites , if my keyword have Keyword Difficulty Score 50 to 60 , then what kind of link build for get rank?
Image & Video Optimization | | Brayvez0 -
Local seo, business in multiple cities?
Hello Everyone, What is the best strategy when it comes to optimizing a website that services more than one city. So, say I'm in computer fixing business and I have offices in New York, San Francisco, Seattle, Denver, Miami & Dallas. (took me a while to come up with some US cities) - how should I structure my website so that I look relevant for every city? Is it possible to display specific information for users coming from specific cities, say someone browsing from San Francisco will see my main page optimized for San Francisco (containing a real address, phone number all the necessary stuff). I'd really appreciate your thoughts on this. Thank you in advance, Alex
Image & Video Optimization | | pwpaneuro0