How to increase your Domain Authority
-
Hi Guys,
Can someone please provide some pointers on how to best increase your Domain Authority??
Thanks
Gareth
-
Great answer - thank you justin!
-
Great thank you
-
Domain authority is one of the most difficult metrics to influence.
Good quality inbound links from sites with good domain authority and mozTrust is one of the biggest factors in increasing domain auth, therefore you should consider the following....
1. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth.
2. Ensure you are listed with the "good" directories such as DMoz, Yelp, Yahoo etc, these are no where near as powerful in terms of link juice as they once were, but you should still be on them.
3. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't try and keyword stuff anchor text)
4. Use tools such as SEOmoz's newly acquired followerwonk to find influencers in your industry who are likely to be interested in your site and connect and interact with them to see if you can get them to link/retweet your content.
Of the above the biggest gain for the least amount of work is likely to be item 2, registering with directories, but sadly there is no magic bullet for increasing domain auth, but then again, if there was, everyone would be doing it!!
You may also want to check out the SEOmoz explanation of "what is domain authority?" for an indepth explanation of how domain auth is calculated.
http://www.seomoz.org/learn-seo/domain-authorityHope that helps
Justin
-
Domain authority is slightly like an average page rank on your whole site try to build up quality backlinks on pages that have a low page authority as well as continue to build domain popularity on social sites
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Updating Domain Yearly for Branding Purposes?
We host an event every year which updates it's branding to include the year (Ex. Acme 2013, Acme 2014, etc.). We used to use the branded domains (acme2012.com) to redirect to the event microsite on off of our main content site (ex. acme2012.acme.com). Just this year our event managers decided host the event on it's own domain, separating it from the content site. So it is now acme2013.com. Their strategy is to update the domain every year to include the current year, so next year the domain would be acme2014.com. I understand the use of the domain for marketing purposes but I feel like it could be hurting our SEO by doing this. Should we revert to our original strategy or is this okay with the proper setup? I should note that because this is an event promotion site, the site template and content updates every year.
Technical SEO | | accessintel0 -
Keyword in Domain Name
Hello!My website is www.enchantingquotes.com. I also own the domain www.enchantingwallquotes.com,which forwards to my site. About 90% of my business comes from the keyword "wall quotes". Should I consider changing switching to the enchantingwallquotes.com domain and redirecting? And if I do, do I need to recreate the entire website or is there an easier way that I am overlooking? Thank you for any advise/insight!
Technical SEO | | eqgirl0 -
Redirecting a questionable domain to a trusted domain
I have a question!
Technical SEO | | FDFPres
We have 2 domains operating within the same retail sector. One of them is for our bricks and mortar business and the other is a new brand we launched as a nationwide e-retailer. We aggressively built links for the new one and achieved some very good search positioning, where we remained for about 4 months until the google updates of the first half of this year started biting. The domain never received a warning from google or anything, but the links have clearly been devalued to a point where the domain is now virtually buried for the most competitive terms. However, the domain does still get around 100-200 visitors per day, and has a DA of 38. We're thinking about a reshuffle that would involve putting the products in to our brick and mortar business website, and redirecting the brand domain to the bricks and mortar domain. Thank you for reading this far! the question is then, is there a danger of the bricks and mortar domain being tarnished by this? as i said the brand domain hasn't had any notices of penalty from google but it has definitely been hit by updates.0 -
Domain hacked and redirected to another domain
2 weeks ago my home page plus some others had a 301 redirect to another cloned domain for about 1 week (due to a hack).The original pages were then de-indexed and the new bad domain was indexed and in effect stole my rankings.Then the 301 was removed/cleaned from my domain and the bad domain was fully de-indexed via a request I made in WMT (this was 1 week ago).Then my pages came back into the index but without any ranking power (as if it's just in the supplemental index).It's been like this for a week now and the algorithms have not been able to correct it. So how do I get this damage undone or corrected? Can someone at Google reverse/cancel the 301 ranking transfer since the algorithms don't seem to be able to?I have the option to do a "Change of Address" in WMT from bad domain to my domain. But I don't think this would work properly because it says I also need to place a 301 on the bad domain back to mine. Would a change of address still work without the 301?Please advise/help what to do in order to get my rankings back to where they were.
Technical SEO | | Dantek0 -
Will This Domain Change Hurt
I have a potential client that is looking to change their domain for branding reasons, but does not want to lose their solid SERP position. I'm not concerned about links continuing to pass juice as he was (though I am concerned about the link profile). What I am concerned about is domain age (moving from a 4 year old domain to one that has just been parked for 4 years but not used, or one that is currently just a redirect to his site), and the fact that his current URL is an EMD. He is using his state (only really does work there), plus two solid keywords in the domain, and wants to switch to brand name with one of the two solid keywords he was using. My initial thought is "if it's not broke, don't fix it." How worried should I be about rankings if we change this domain. Thanks for the help, and fire back any questions. Sorry I'm a little vague.
Technical SEO | | DeliaAssociates0 -
Domain Registrar
Looking for opinions on some good domain registrars since I have decided to transfer from Godaddy. A question while I'm here discussing the topic. Does the reputation of a Domain Registrar affect SEO in any form?
Technical SEO | | greenfoxone0 -
Rel=author Verification
I am working to add rel=author markup to my companies website. We have about a dozen editors each posting under their own byline. Because my team does not have full access to the website's code and our lack of "author" pages, we are using the Email Verification Method. We have set up Google Plus Fan pages for each of the editors. Can I use these pages as the verification source - or does it need to be a personal profile. Thanks, Mike
Technical SEO | | SuperMikeLewis0 -
Sitemap with References to Second Domain
I have just discovered a client site that is serving content from a single database into two separate domains and has created xml sitemaps which contain references to both domains in an attempt to avoid being tagged for duplicate content. I always thought that a sitemap was intended to show the files inside a single domain and the idea of multiple domains in the sitemap had never occurred to me... The sites are both very large storefronts and one of them (the larger of the two) has recently seen a 50% drop in search traffic and loss of some 600 search terms from top 50 positions in Google. My first instinct is that the sitemaps should be altered to only show files within each domain, but am worried about causing further loss of traffic. Is it possible that the inclusion URLs for the second domain in the sitemap may in fact be signalling duplicate content to Search Engines? Does anyone have a definitive view of whether these sitemaps are good, bad or irrelevant?
Technical SEO | | ShaMenz0