Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How to increase your Domain Authority
-
Hi Guys,
Can someone please provide some pointers on how to best increase your Domain Authority??
Thanks
Gareth
-
Great answer - thank you justin!
-
Great thank you
-
Domain authority is one of the most difficult metrics to influence.
Good quality inbound links from sites with good domain authority and mozTrust is one of the biggest factors in increasing domain auth, therefore you should consider the following....
1. Build good content, i'm sure you have read it a thousand times before on here and many other forums, but good quality content and being active through social channels is by far the best and most sustainable way of building inbound links and ultimately influencing domain auth.
2. Ensure you are listed with the "good" directories such as DMoz, Yelp, Yahoo etc, these are no where near as powerful in terms of link juice as they once were, but you should still be on them.
3. Embark on a traditional link building strategy, but ensuring you don't build spammy links and ensure you have anchor text diversity (ie don't try and keyword stuff anchor text)
4. Use tools such as SEOmoz's newly acquired followerwonk to find influencers in your industry who are likely to be interested in your site and connect and interact with them to see if you can get them to link/retweet your content.
Of the above the biggest gain for the least amount of work is likely to be item 2, registering with directories, but sadly there is no magic bullet for increasing domain auth, but then again, if there was, everyone would be doing it!!
You may also want to check out the SEOmoz explanation of "what is domain authority?" for an indepth explanation of how domain auth is calculated.
http://www.seomoz.org/learn-seo/domain-authorityHope that helps
Justin
-
Domain authority is slightly like an average page rank on your whole site try to build up quality backlinks on pages that have a low page authority as well as continue to build domain popularity on social sites
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Forwarding a .org domain to a .com domain: any negative impact to consider?
Hello! I have a question I've been unable to find a clear answer to. My client's primary domain is a .com with a satisfactorily high DA. My client owns the .org version of its domain (which has a very low DA, I suppose due to inactivity) but has never forwarded it on. For branding/visibility/traffic reasons, I'd like to recommend they set up the .org domain to forward to the .com domain, but I wanted to ask a few questions first: 1. Does forwarding low-value DA domains to high-value DA domains have any negative authority/SEO impact? 2. If the .org domain was to be forwarded, am I correct that an SSL cert is not necessary for it if the .com domain has an SSL cert? Thanks in advance!
Technical SEO | | mollykathariner_ms1 -
English and French under the same domain
A friend of mine runs a B&B and asked me to check his freshly built website to see if it was <acronym title="Search Engine Optimization">SEO</acronym> compliant.
Technical SEO | | coolhandluc
The B&B is based in France and he's targeting a UK and French audience. To do so, he built content in english and french under the same domain:
https://www.la-besace.fr/ When I run a crawl through screamingfrog only the French content based URLs seem to come up and I am not sure why. Can anyone enlighten me please? To maximise his business local visibility my recommendation would be to build two different websites (1 FR and 1 .co.uk) , build content in the respective language version sites and do all the link building work in respective country sites. Do you think this is the best approach or should he stick with his current solution? Many thanks1 -
Are .clinic domains effective?
We acquired a .clinic domain for a client, they are right now running under a .ca and I was just wondering if there were any cons to making the switch. On the flip side are there any pros? I've tried to search for the answer but couldn't seem to come across anything, thank you if you have any knowledge or could point me to a resource.
Technical SEO | | webignite0 -
Redirect root domain to www
I've been having issues with my keyword rankings with MOZ and this is what David at M0Z asked me to do below. Does anyone have a solution to this? I'm not 100% sure what to do. Does it hurt ranking to have a domain at the root or not? Can I 301 redirect a whole site or do I have to do individual pages. "Your campaign is looking for rankings for the www version of the campaign but the URL resolves as a root domain. This would explain the discrepancy. Since there is no re-direct between the two, you can have brickmarkers.com 301 re-direct to www.site.com which will prevent you from re-creating your campaign to track the root domain. Once the re-direct is in place it will take a while for Google to show the www version in the results in which your campaign rankings will be accurate." Thanks
Technical SEO | | SeaDrive0 -
Umlaut in domain
Hi, My client wants to expand it's business to Germany and logically we need a domain name to match. We've found a great one and regsiterd several variants to it. However I just found out that in Germany it is possible (while here it's not) to register a domain with an umlaut. My question is: will google assign more value to: schädlinge.de than schadlinge.de when users search for schädlinge? If yes, how large will the difference be? (I will use an umlaut in the title etc) Kind regards,
Technical SEO | | media-surfer
Jason.0 -
Subdomain and Domain Rankings
I have read here that domain names with keywords might add a boost to your search rank For instance using a completely inane example monkey-fights.com might get a boost compared to mfl.com (monkey fighting league) when searching for "monkey fights" There seems to be a hot debate as to how much bonus the first domain might get over the second, but leaving that aside for the moment. Question 1. Would monkey-fights.mfl.com get the same kind of bonus as a root domain bonus? Question 2. If the answer to 1 above was yes would a 301 redirect from the suddomain URL to root domain URL retain that bonus I was just thinking on how hard it is to get root domains these days that are not either being squatted on etc. and if this might be a way to get the same bonus, or maybe subdomains are less bonus prone and so it would be a waste of time Thanks
Technical SEO | | bThere0 -
Issue with .uk.com domain
hi i have rockshore.uk.com which is not indexing properly. the internal pages do not show up for the text they have on them, or the title tags. the site is on aekmps shops platform. I understand that a .uk.com is not a proper TLD but i think i have a subdomain of .uk.com Can anyone help? thanks
Technical SEO | | Turkey0
