Drop in Links According to Webmaster Tools
-
Webmaster tools is telling me the links to my site has dropped by 100,000 links in one month.
Can someone please tell me what may have happened?
-
I haven't paid for anything - trying to stay white hat right?
But before me could be another story?
You are right, http://www.ahrefs.com states that my linking domains has gone up
thanks for your help again!
-
Good explanation BB. I had to give you a thumbs up for using the word "eviscerating." I love it!
-
That makes sense, good point. Thanks.
-
Did you pay for any featured links in any directories? Or perhaps maybe someone did this prior to you coming on board. I can't say for sure, but this is a very likely scenario. Again, focus more on the number and quality of your linking domains. I have seen fluctuations like this before and they aren't necessarily cause for concern.
For example, I am in house SEO for a company that does audio video installations. For a couple of months our products were picked up and listed in a trade magazine online. This temporarily inflated our links being reported in Webmaster Tools. Here's what that looked like. While this looks like a decrease, the number of linking domains actually has gone up:
<colgroup><col width="68"> <col width="64"></colgroup>
| 4/17/2012 | 20,339 |
| 4/20/2012 | 20,156 |
| 5/1/2012 | 18,812 |
| 5/8/2012 | 17,576 |
| 5/15/2012 | 17,432 |
| 5/29/2012 | 16,280 |
| 6/7/2012 | 13,544 |
| 9/21/2012 |13,362
|
-
Good question BB. Think about how news stories are published. Say you make page one for something. That news site might have 3 or 4 thousand pages. Say they have links to all the latest headlines on the right hand side of their template and that your news is in that list. As long as you are a headline, boom, you are linked from 3 or 4 thousand pages. As soon as your story is no longer front page, those links from all the pages go away and you retain just the one from the article that remain in their archive. In this scenario, you lost a lot of links, but you didn't lose any linking domains.
That being said, my guess is that you might have lost 100,000 links, but those links were from a small handful of linking root domains. If you lost 100,000 linking domains, that would be truly alarming. I am guessing that's not the case.
Hope that explanation made sense. What were you able to see in Ahrefs?
-
Of course I din't keep any such list of what the links were. All I have is a tracking sheet to ensure that my "Link Building" campaign was actually happening LOL This is according to Webmaster tools, links to my site:
May - 267,678
Start of Link Building Campaign
June - 290, 664
July - 226, 735
August - 152,009
Sept - 46,512
-
Hi Dana
Why might the links generated by a news story or new product perhaps be less permanent than others?
BB
-
If you're lucky enough to have kept a record of the linking domains, you could search to see if Google has taken some sites out of their index by doing a "site:" search, ie:
site:domain-that-links-to-me.com
and if you get no results, I believe that's because Google has de-indexed them.
If you pay for a lot of content sharing type links, they are likely to be on sites that Google will get round to eviscerating eventually.
What percentage of total links have gone?
-
Any number of things could have happened William. How many links did you have before the drop. Some fluctuations are normal, especially if you released a new product or made it into a news story, your links can skyrocket for a time then settle back down. Or, it could be that you had a lot of links from bad directories that Google has de-indexed (same is true for blog networks, etc.)
Have you tried viewing your link profile in http://www.ahrefs.com ? You might get a better idea of what's going on if you look there. Interested to know what you see there? Hope that helps!
Dana
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why did my rank drop?
I was thrilled that my new blog catapulted up to spot # 5 on google last week for a great keyword. I worked hard on creating internal links to my category page as well as improving my content and getting a couple good external follow backlinks. But today, the report says I dropped off the top 50 list. How can I find some insight as to why this happened??
Link Building | | dealblogger0 -
How important are internal links as I have none according to a report
We used to rank well but not now I am looking at our reports and notice we have no internal links how important is this
Link Building | | Casefun0 -
Is a no-follow link/sponsored link a good editorial link?
Ok maybe this is a dumb question. I really need some better, more quality backlinks pointing to my site. There is a site that has domain authority of 72, page rank 5 that is offering me a sponsored blog post. Do sponsored posts count as a good editorial link? Also what if they are no-follow (and how would I find out ahead of time), does that still give me link juice?
Link Building | | tutugirl0 -
Resource linking
Is a resource linking page a good way to build backlinks? Do I need to ask permission of the site I am linking? & If do build a resource page do I have to keep in mind keyword density rule, not to stuff too many links on page? I see one of my competitors using a "resource page" and linking to some high athority sites, (which I know they have not asked permission) b/c they are big name site, NFL, NHL, ESPN etc. Any suggestions much appreciated! Thank you!!!
Link Building | | TP_Marketing0 -
Links or Redirect?
My client's company has just acquired another company in the same industry and with that acquisition came two websites; companyname.com and companyname.co.uk. companyname.com has PA13 and DA10, companyname.co.uk has PA15 and DA10. At the moment, the two companies are to be run as separate companies but will become fully merged in time. My client's own website is brand new (PA1 and DA) and I'm wondering what is the best way to use these other two sites to improve my client's search ranking. Should I use the two sites to link to my client (these would be logical and natural links e.g. explaining the acquisition, under new management) or would it simply be better to redirect the domains to the new site? Many thanks
Link Building | | mikecartmel0 -
Link Churn - where have all my links gone?
I am sure most of you have asked yourself the question I'm asking right now.. Where have all my links gone? I am starting to get twitchy now. I would estimate we have lost around 60% of our links in the past 3 weeks. Does anyone have any comeback stories? Feel like I am back to the start again. I have made a number of changes on the site not least removing a reciprical link page.. that had over 200 links on it but from reading one of Rand's tweets is it true that linking out could be good again?
Link Building | | robertrRSwalters0 -
Why does opensiteexplorer tell me I have 292 linking domains and google webmasteer tools says 528?
Does anyone have any idea why opensiteexplorer has a specific number of linking domains while google webmaster tools say another? I understand opensiteexplorer needs to update itself, but I have seen this discrepancy for months! Any ideas?
Link Building | | eric_since1910.com0 -
Article Links
I write and publish artcles. Typically I publish them on a few top article sites like EZineArticles. The articles then get picked up by other sites, often numbering in the hundreds. All of the articles are published with a link back to our website using a keyword. Are there any SEO risks in this type of link proliferation?
Link Building | | JimSkychief0