Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Googlebot on paywall made with cookies and local storage
-
My question is about paywalls made with cookies and local storage. We are changing a website with free content to a open paywall with a 5 article view weekly limit.
The paywall is made to work with cookies and local storage. The article views are stored to local storage but you have to have your cookies enabled so that you can read the free articles. If you don't have cookies enable we would pass an error page (otherwise the paywall would be easy to bypass).
Can you say how this affects SEO? We would still like that Google would index all article pages that it does now.
Would it be cloaking if we treated Googlebot differently so that when it does not have cookies enabled, it would still be able to index the page?
-
Thank you for your answer!
Yes, that is exactly the case.
We have been testing this and it seems that "Googlebot" doesn't hit the wall at all with the normal settings on. With these results it seems that we don't need to treat "Googlebot" differently because it doesn't seem to store any cookie or local storage data.
Tech savvy users can bypass the pay wall by other means as well so that's not a big concern for us.
-
To make sure that I'm getting your question correct. You want Google to crawl and index all your content but you want visitors to use an open paywall that shows 5 free articles then resorts to a paywall.
Yes, it would be treated as cloaking but you have a legitimate reason for doing so and intent matters a great deal. You could check for a search engine user-agent string such as "Googlebot" and then serve the full content. This would ensure that your content is still crawled and indexed.
The only downside is any tech savvy individual can spoof the server header by setting their user-agent to "Googlebot" and bypass your paywall.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I need help in doing Local SEO
Hey guys I hope everyone is doing well. I am new to SEO world and I want to do local SEO for one of my clients. The issue is I do not know how to do Local SEO at all or where to even start. I would appreciate it if anyone could help me or give me an article or a course to learn how to do it. Main question The thing that I want to do is that, I want my website to show up in top 3 google map results for different locations(which there is one actual location). For example I want to show up for
Intermediate & Advanced SEO | | seopack.org.ofici3
online clothing store in new york
online clothing store in los angeles or... Let's assume that we can ship our product to every other cities. So I hope I could deliver what I mean. I'd appreciate it if you could answer me with practical solutions.0 -
What IP Address does Googlebot use to read your site when coming from an external backlink?
Hi All, I'm trying to find more information on what IP address Googlebot would use when arriving to crawl your site from an external backlink. I'm under the impression Googlebot uses international signals to determine the best IP address to use when crawling (US / non-US) and then carries on with that IP when it arrives to your website? E.g. - Googlebot finds www.example.co.uk. Due to the ccTLD, it decides to crawl the site with a UK IP address rather than a US one. As it crawls this UK site, it finds a subdirectory backlink to your website and continues to crawl your website with the aforementioned UK IP address. Is this a correct assumption, or does Googlebot look at altering the IP address as it enters a backlink / new domain? Also, are ccTLDs the main signals to determine the possibility of Google switching to an international IP address to crawl, rather than the standard US one? Am I right in saying that hreflang tags don't apply here at all, as their purpose is to be used in SERPS and helping Google to determine which page to serve to users based on their IP etc. If anyone has any insight this would be great.
Intermediate & Advanced SEO | | MattBassos0 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Would you rate-control Googlebot? How much crawling is too much crawling?
One of our sites is very large - over 500M pages. Google has indexed 1/8th of the site - and they tend to crawl between 800k and 1M pages per day. A few times a year, Google will significantly increase their crawl rate - overnight hitting 2M pages per day or more. This creates big problems for us, because at 1M pages per day Google is consuming 70% of our API capacity, and the API overall is at 90% capacity. At 2M pages per day, 20% of our page requests are 500 errors. I've lobbied for an investment / overhaul of the API configuration to allow for more Google bandwidth without compromising user experience. My tech team counters that it's a wasted investment - as Google will crawl to our capacity whatever that capacity is. Questions to Enterprise SEOs: *Is there any validity to the tech team's claim? I thought Google's crawl rate was based on a combination of PageRank and the frequency of page updates. This indicates there is some upper limit - which we perhaps haven't reached - but which would stabilize once reached. *We've asked Google to rate-limit our crawl rate in the past. Is that harmful? I've always looked at a robust crawl rate as a good problem to have. Is 1.5M Googlebot API calls a day desirable, or something any reasonable Enterprise SEO would seek to throttle back? *What about setting a longer refresh rate in the sitemaps? Would that reduce the daily crawl demand? We could set increase it to a month, but at 500M pages Google could still have a ball at the 2M pages/day rate. Thanks
Intermediate & Advanced SEO | | lzhao0 -
Why would our server return a 301 status code when Googlebot visits from one IP, but a 200 from a different IP?
I have begun a daily process of analyzing a site's Web server log files and have noticed something that seems odd. There are several IP addresses from which Googlebot crawls that our server returns a 301 status code for every request, consistently, day after day. In nearly all cases, these are not URLs that should 301. When Googlebot visits from other IP addresses, the exact same pages are returned with a 200 status code. Is this normal? If so, why? If not, why not? I am concerned that our server returning an inaccurate status code is interfering with the site being effectively crawled as quickly and as often as it might be if this weren't happening. Thanks guys!
Intermediate & Advanced SEO | | danatanseo0 -
Targeting local areas without creating landing pages for each town
I have a large ecommerce website which is structured very much for SEO as it existed a few years ago. With a landing page for every product/town nationwide (its a lot of pages). Then along came Panda... I began shrinking the site in Feb last year in an effort to tackle duplicate content. We had initially used a template only changing product/town name. My first change was to reduce the amount of pages in half by merging the top two categories, as they are semantically similar enough to not need their own pages. This worked a treat, traffic didn't drop at all and the remaining pages are bringing in the desired search terms for both these products. Next I have rewritten the content for every product to ensure they are now as individual as possible. However with 46 products and each of those generating a product/area page we still have a heap of duplicate content. Now i want to reduce the town pages, I have already started writing content for my most important areas, again, to make these pages as individual as possible. The problem i have is that nobody can write enough unique content to target every town in the UK via an individual page (times by 46 products), so i want to reduce these too. QUESTION: If I have a single page for "croydon", will mentioning other local surrounding areas on this page, such as Mitcham, be enough to rank this page for both towns? I have approx 25 Google local place/map listings and grwoing, and am working from these areas outwards. I want to bring the site right down to about 150 main area pages to tackle all the duplicate content, but obviously don't want to lose my traffic for so many areas at once. Any examples of big sites that have reduced in size since Panda would be great. I have a headache... Thanks community.
Intermediate & Advanced SEO | | Silkstream0 -
Ranking for local searches without city specific keywords?
Hey guys! I had asked this question a few months ago and now that we are seeing even more implicit information determining search results, I want to ask it again..in two parts. Is is STILL best practice for on-page to add the city name to your titles, h1s, content etc? It seems that this will eventually be an outdated tactic, right? If there is a decent amount of search volume without any city name in the search query (ie. "storefont signs", but no search volume for the phrase when specific cities are added (ie. "storefront signs west palm beach) is it worth trying to rank and optimize for that search term for a company in West Palm Beach? We can assume that if there are 20,000 monthly searches for the non-location specific term that SOME of them would be fairly local, so do we optimize the page without the city name and trust Google to display results with a local intent...therefore showing our client's site in the SERPS when someone searches "sign company" and they are IN West Palm Beach? If there is any confusion, please just ask me to clarify! I think this would be a great WhiteBoard Friday topic for Rand!
Intermediate & Advanced SEO | | RickyShockley0 -
Robots.txt is blocking Wordpress Pages from Googlebot?
I have a robots.txt file on my server, which I did not develop, it was done by the web designer at the company before me. Then there is a word press plugin that generates a robots.txt file. How Do I unblock all the wordpress pages from googlebot?
Intermediate & Advanced SEO | | ENSO0