Latest posts made by CatalystSEM
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RE: What do you use for site audit
I use the following tools:
- Xenu - identifies broken links
- GSite Enterprise Crawler - identifies on page issues
- Google Cache, Google Webmaster Tools - finds crawling issues
- Scritch - finds server/platform type
- Ahrefs, Majestic, OSE - for link diagnostics
- SEO Book Bulk Server Header Tool
posted in Moz Pro
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RE: Switching from a .org to .io (301 domain redirect)
I haven't seen a .io in the English SERPs as well, why not register a .io and see if you can get it to rank. The test should take less than a month and if it ranks then you can consider redirecting it to your .io domain.
posted in Technical SEO
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RE: Switching from a .org to .io (301 domain redirect)
If you focus on brand building, then yes, you'll offset any losses. The EMD will pick out poor quality EMDs without the requisite quality content.
Also, the loss from the 301 is not a short term loss, it's a permanent loss.
posted in Technical SEO
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RE: Switching from a .org to .io (301 domain redirect)
I would recommend leaving it as it is because despite the general consensus about 301 redirects transferring all link equity and traffic, the truth of the matter is that you will experience a small permanent loss in traffic every time a 301 redirect is utilized.
I would simply not take that risk as there are many things that can go wrong.
posted in Technical SEO
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RE: Googlebot on paywall made with cookies and local storage
To make sure that I'm getting your question correct. You want Google to crawl and index all your content but you want visitors to use an open paywall that shows 5 free articles then resorts to a paywall.
Yes, it would be treated as cloaking but you have a legitimate reason for doing so and intent matters a great deal. You could check for a search engine user-agent string such as "Googlebot" and then serve the full content. This would ensure that your content is still crawled and indexed.
The only downside is any tech savvy individual can spoof the server header by setting their user-agent to "Googlebot" and bypass your paywall.
posted in Intermediate & Advanced SEO
Best posts made by CatalystSEM
Blog Posts
6/12/2014
What do you do if there is no API? What do you do if you want to look at unstructured data, or use a data source that does not provide an export?
12/26/2013
Using the Slingshot CTR study (and a few others) as inspiration, Catalyst thought it would be beneficial to take a fresh look at some of our own click-through rate data and dive into the mindset of searchers and their proclivity for clicking on the different types of modern organic Google search results.
Catalyst, a pioneer in search engine marketing since 1998, is renowned for developing strategic digital marketing solutions for Fortune 500 brands. The firm is the search agency of record for many of the world’s top companies. Headquartered in Boston with offices in New York, Chicago, Seattle, Toronto, and Montreal, Catalyst serves numerous B2B and B2C clients in a variety of industries.
The search engine marketing firm prides itself on being THE Search Innovator of the industry. Catalyst’s offerings include: search engine optimization (SEO), paid search marketing (PPC), social SEO, content strategy, digital asset optimization, mobile search, e-retail optimization, local search optimization, global search, and competitive reporting. Catalyst is a wholly owned subsidiary of WPP, and is part of GroupM. For more information about Catalyst, please visit http://www.catalystsearchmarketing.com.