Questions created by CatalystSEM
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Avoiding duplicate content with national e-commerce products and localized vendors
Hello 'mozzers! For our example purposes, let's say we have a national cog reseller, www.cogexample.com, focusing on B2C cog sales. The website's SEO efforts revolve around keywords with high search volumes -- no long tail keywords here! CogExample.com sells over 35,000 different varieties of cogs online, broken into search engine friendly categories and using both HTML and Meta pagination techniques to ensure adequate deep-linking and indexing of their individual product pages. With their recent fiscal success, CogExample.com has signed 2,500 retailers across the United States to re-sell their cogs. CogExample.com's primary objective is B2C online sales for their highly-sought search terms, ie "green cogs". However, CogExample.com also wants their retailers to show up for local/geo search; ie "seattle green cogs". The geo/location-based retailer's web-content will be delivered from the same database as the primary online store, and thus is very likely to cause duplicate content issues. Questions 1. If the canonical meta tag is used to point the geo-based product to the online primary product, the geo-based product will likely be placed in the supplementary indexed. Is this correct? 2. Given the massive product database (35,000) and retailers (2,500) it is not feasible to re-write 87,500,000 pages of content to sate unique content needs. Is there any way to prevent the duplicate content penalty? 3. Google product feeds will be used to localize content and feed Google's product search. Is this "enough" to garnish sizable amounts of traffic and/or retain SERP ranks?
Technical SEO | | CatalystSEM0