Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Brand Name searches: Low Click Through Rates in Google - What are your CTR in the SERPS for your Brandname?
-
Hello,
Checking the Analytics part - Search Engine Optimization/ Queries -
I found suprising results for my website:
The website is no. 1 for my brand name but only has a 28% CTR on the brandname in the Google SERPS!
Please see exactly what I mean here: http://screencast.com/t/GKjwliZ6GTF7
I'm looking for your experience of CTR of other websites in the same situation.
Do you have similar low CTR?
Some background info;
The website is no1 for the brandname.
Sitelinks are shown.
Google Maps is shown on right.
In the period are no adwords advertisments on my brand name as I know. I checked several times. I cant understand where 72% go after searching for my brandname.
Thanks for sharing your experience.
Best Regards
Daria
-
I think I fail to understand this report as the math are not making sense:
Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.
How is it possible to get 320 impressions on the same Query.
There are way more impressions than searches for that specific query. Thats nonsens!
From Google Support- definition of query:
| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |
-
I think I fail to understand this report as the math are not making sense:
Keyword Tool: 260 searches in broad mach , 210 in phrase match, 170 in exact match.
How is it possible to get 320 impressions on the same Query.
From Google Support:
| Query | Only used in the SEO reports. Applies to the actual query entered by a user in Google search. | The actual query entered by a user in Google search. |
-
Thanks for all those good points.
-
1 as you say unlikely as also visit and hits would be higher.
-
2 No adwords campaign on brand name.
-
3 It's a service and maps gets also low clicks (from places stats)
-
4 Brand name is unique
-
5 No other products use this keyword for sure
-
6 This is my fear. But I nerver managed to see an ad on the top of my brandname. I also use google adwords ad preview to chech diffrent locations etc.
-
7 May metadesciption could be improved but there are also sitelinks that give lote of space.
By the way. The site links count as normal hits. Correct???
What are your CTR in the SERPS for your brand name?
-
-
Just to put your mind at ease, our brand see's a similar CTR but I have put below some considerations.
- With Google Privacy settings and the emergence of "None" it might be possible that Google registers the impression but counts the click as "none" - very unlikely.
- Do you run paid adverts on your brand? Is it possible people could be clicking these? Factor this in when considering the overall CTR.
- You said Google Maps is on the right - if your brand is a restaurant /venue/shop it's possible they click that result and go to Google Maps, and still find what they are looking for.
- Is your brand name unique - if other companies have it, people may see the results and decide thats not what they are looking for?
- Could your brand name be confused with other products?
- Are other people bidding on your brand name.
- Is your Meta Descritpion fully optimised? This is basically a written advert for your site. Is it as optimised as can be? Is there a call to action.
I'll think of more but lots to think about.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can we use Youtube Videos of google webmaster on blog post?
Is it okay to embed YouTube videos of channel which we don't own? For example, I have written a blog on enabling event search in Google Analytics and Google Webmasters YouTube channel has a video based on those steps. I am looking to add that video in my blog.
Branding | | Ravi_Rana0 -
Do review sites like consumer affairs negatively affect SERPs?
Hey all, So when googling the name of our site we see consumer affairs pop up around 5th with a 1 star rating. These negative reviews are mostly spammy (competitors, etc.) since we have an awesome support team that deals with all unhappy members very effectively. We reached out to CA and they came back asking for $10k+ (highway robbery) to "help us improve our rating." My question is: do poor ratings on review sites like these negatively affect your SERPs? And if so, how can we work to combat their effect? Thanks in advance, Roman
Branding | | Dynata_panel_marketing1 -
How to get an Updated Logo in Search Results?
I'm having trouble getting a new logo in search results. My company, RealSelf, updated our logo over a year ago and both Google and Bing continue to show our old logo in image results. Worst of all, this means that when people look for our logo, they find the wrong one and include that in new, external content. Here's a list of what we've tried: We've modified all the logos on our site with the new one (not including a few PDF whitepapers from before the redesign Added schema.org logo and organization markup Featured a high resolution image on our "Logos" page (top result for "RealSelf logo") Verified wikipedia has the proper image Modified all social profile logos: Twitter, Facebook, G+, etc.. Begun outreach efforts to have high ranking image results update our logo I'm wondering if there are other ideas besides getting more creative/successful with our outreach tactics?
Branding | | RealSelf0 -
Is there Schema Markup for "brand name"?
Hi Mozzers, I've been trying desperately for months to get my domain to rank #1 for its brand name in Google. This is made hard by the fact that the brand name is also a combination of two keywords, one of them being "Hire". I've actioned everything I can think of, setting up and maintaining social networks (including g+), adding the site to lots of high quality business directories, internal and external linking. I even asked right here. The site continuously rises in the ranks until it hits top of page 2 and then starts falling again. When searching [Brand name] +[Town of HQ] we get the open graph info displayed, and the g+ pin, but still only rank 3rd! My Question: Is there a schema.org markup for brand names? and would it make any difference adding this? I feel like I'm clutching at straws now... Oh were in the UK if that helps. I'd also be happy to share the domain via PM if anyone is willing to help!
Branding | | Silkstream0 -
Do Dashes in Domain names hurt SEO ranking?
I have found conflicting reports online whether or not dashes in domain names hurt/help ranking. Example yourbrandonline.com vs your-brand-online.com? I found Rand's write up on how to select a domain and he suggests staying away from hyphens but mainly because its hard to remember or people my enter it in wrong. Here's his comment. "Reject Hyphens and Numbers
Branding | | JoshKimber
Both hyphens and numbers make it hard to give your domain name verbally and falls down on being easy to remember or type. I'd suggest not using spelled-out or roman numerals in domains, as both can be confusing and mistaken for the other." Aside from people possibly struggling to get there directly because of the domain name, are they OK to use? Or, are domains with hyphens considered spammy? Thanks in advance.1 -
Changing a "city" or "town" location in google maps
Hello Mozinators! I have a client I currently work with doing SEO that has a rare problem that I have not come across before nor have I been able to find any information on how to make changes for it. The problem being that the city/township is more of a community that has yet to officially be labeled as a city, yet is still marked as a town on google maps. This is a great step in the right direction however the google maps location is over the wrong place. I have attached screenshots of the google maps for this location. In the top is a place called "Lakewood Ranch" and it is not in the correct spot. Lakewood Ranch should instead be in the bottom corner of the overview screenshot, where the town center is and the medical center off of the "University PKWY" exit. I have absolutely no idea on where to start to get these changes put in place, nor if they can even be put in place. Please let me know! Thank you so much in advance! a86TM.png u1ipV.png
Branding | | jbster130 -
Dental Office With Two Locations And Same Practice Name
Dentists buy other practices all the time. Sometimes they change the name of the practice and other times they keep the name. I am working with a dentist on a new website because their old one is riddled with flash (and is ugly too) She has two practices but they have the same practice name. One of them caters to half English speaking and half Spanish speaking patients. I'm thinking I should create a separate website for each practice mainly because we may want to design the graphics and text for the appropriate patient language probably with a English/Spanish translation button on the website? For localization, wouldn't it be better to have a url for each physical site? Suggestions?
Branding | | Czubmeister0 -
Twitter Account names for Fictional Characters
I'm consulting for a web series that features ~6 well established characters, and I would like to establish a twitter stream for each character before the start of the new season in a few months. The characters all have first names but no last name, and the web series's name (Naked In A Fishbowl) is too long, and the acronym NIAF is not well-branded yet. What would be the best way to pick Twitter handles for cast members (BonnieNIAF, Jean NIAF? BonnieFishbowl? Bonnie_NIAF?)
Branding | | EthanStanislawski0