Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
-
Hello all!
We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input.
Thanks!
-
Thanks Chad,
We are learning with the backlinks. I made some misteps with manual directory submissions at the beginning but I think we are building a good mix now. I'll take a look at vocus but unless I'm doing pr's on recent marketing campiagn results, I doubt the it would make sense for us. Was hoping for more input on the trust flow that would be associated from a BRKA company like Business Wire.
Thanks for the input!
Mike
-
Thanks Daniel,
Always nice to make new connections in our field and great website btw! I'll send you an email on the prweb but I was really hoping to get more feed back on Business Wire. There is another who targets some of my keywords and has used prweb but his market is more like yours. Marketing to personal trainers... I'm targeting club owners. The main purpose of the press release is to obtain quailty backlinks from trusted sites to increase my trust flow metric and all the perks that come with it. My email is unitedfitness@gmail.com
Thanks!!
Mike
-
Hi, Mike:
This is very much my niche. I am the former editor-in-chief of the CrossFit Journal and have acted as a web consultant to CrossFit gyms, the Personal Trainer Development Center at www.theptdc.com., several fitness authors and experts, and some equipment manufacturers.
I agree that press releases can be be an effective strategy -- but only as part of a diversified link portfolio. I have used both PR Web and Marketwire, and think PR Web has the edge in the fitness space due to a superior distribution list in this niche. I currently have a bulk subscription to PR Web and could offer you a very attractive price on a per release basis.
But first things first. I would suggest you consider your overall link-building strategy before jumping into press releases. There is probably low-hanging fruit -- including niche directories and guest blogging opportunities -- that could be plucked first.
Feel free to email me at Danielfreedman78@gmail.com to discuss fuirther.
-
Mike,
Our company uses Vocus( which owns PRweb) about 2-3 times per week. In the past we have used other PR release services but have found this has been the best. Vocus is a annual paid service ( a bit pricey 5K) but considering it allows you to send out 1 press release a day which I would not recommend, the largest benefit is that the service allows you to send your press release directly to new editors emails, magazine etc. This service has gotten out products in Southern Living and a few other magazines- which is priceless.
Make sure you goal is to create awareness rather than quality backlinks- make sure your press release are something people actually want to know about- then the natural process of high quality backlinks will come.
Good luck.
Chad
-
Thanks Any on the blog and catagory recommendations! This is helpful. We do offer blog on our site but never considered different sources other than health club blogs or fitness marketing related blogs. Not many health club blogs I could write on as many of our clients have just a basic website. My business.com listing will be live in 24-48 hours and its under gym equipment. I wasn't to pleased with the subcatagory at first but if your suggestion holds weight with google, it opens up more possibilities for us as far as catagories go. As far as the business.com listing I've done my homework and I just can't see how it would hurt me after analyzing my competitors backlinks. But still your business.com comment scares me.
Thanks!!
Mike
-
First, tread carefully with Business.com as I know of companies that pulled out of there after Panda hit them and reports that they had seen a drop in terms of rank. Basically, if you are going for generic directories, try and find ones in your niche.
As for which service to use, I don't actually use PR services myself so can't offer any real input here, but do hear good things about PRWeb.
One thing to also remember, if you are looking to build backlinks, you need to diversify, but not to the point where the site has no meaning to your industry. For example, you could quite happily look for blogs and sites that sell fitness equipment, fitness food, bikes, climbing equipment and even diet websites - it is all related at some level and Google will know this.
You might be surprised just what you can turn up.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to find out related keywords? e.g. business = commercial
I'm trying to get savvy with our homepage H1. Is there a website which can give us information on related keywords. For example, although we don't mention 'business', we do mention 'commercial' and thus our site will come up in search for the term 'business <x><x>'.</x></x> So in essence, there's little point keywording both 'business' and 'commercial' as to Google they are one in the same keyword. Thanks
Intermediate & Advanced SEO | | curveballmedia0 -
Will Reducing Number of Low Page Authority Page Increase Domain Authority?
Our commercial real estate site (www.nyc-officespace-leader.com) contains about 800 URLs. Since 2012 the domain authority has dropped from 35 to about 20. Ranking and traffic dropped significantly since then. The site has about 791 URLs. Many are set to noindex. A large percentage of these pages have a Moz page authority of only "1". It is puzzling that some pages that have similar content to "1" page rank pages rank much better, in some cases "15". If we remove or consolidate the poorly ranked pages will the overall page authority and ranking of the site improve? Would taking the following steps help?: 1. Remove or consolidate poorly ranking unnecessary URLs?
Intermediate & Advanced SEO | | Kingalan1
2. Update content on poorly ranking URLs that are important?
3. Create internal text links (as opposed to links from menus) to critical pages? A MOZ crawl of our site's URLs is visible at the link below. I am wondering if the structure of the site is just not optimized for ranking and what can be done to improve it. THANKS. https://www.dropbox.com/s/oqchfqveelm1q11/CRAWL www.nyc-officespace-leader.com (1).csv?dl=0 Thanks,
Alan0 -
Competitors ranking with multiple sub-domains with no backlinks
Hi Moz, We are currently doing SEO for a hand therapy company called the Hand Therapy Group. They rank well, however, one competitor, Sydney Hand Therapy, is ranking higher than them for the term "hand therapy Sydney" (which is one of our highly focused keywords) with three different URLs (their home page, contact page and about page) despite the latter two pages have no backlinks. I understand why Google might see their homepage as being more relevant because their name is Sydney Hand Therapy (even though the Hand Therapy Group have more backlinks) but why do the other two URLs rank so well? Any help/info/advice would be brilliant! Cheers!
Intermediate & Advanced SEO | | wearehappymedia1 -
Should you increase the caching levels in Cloudfare to speed up the load times?
Caching Level Determine how much of your website's static content you want CloudFlare to cache. Increased caching can speed up page load time.Caching Level Ignore the query string of static content Site: http://www.southernwhitewater.com Determine how much of your website's static content you want CloudFlare to cache. Increased caching can speed up page load time.
Intermediate & Advanced SEO | | VelocityWebsites0 -
Looking to hire an SEO Specialist: Freelance at 60-80 hours per month ongoing
I'm posting this on behalf of someone I know looking to hire an SEO guru. Sounds like a great opportunity for a freelancer looking for guaranteed monthly work. The details can be found at: [link deleted]
Intermediate & Advanced SEO | | 2wheelpartssupply0 -
Global navigation & backlinks to external sites
Hi guys, My company has a number of websites of which the main corporate site links to via its global navigation. This global navigation sits within a simple with no HTML <nav>markup. Every time a new page gets created on the main corporate, a backlink gets generated to those external sites. And the anchor text is always the same. As the corporate site publishes new pages frequently, I'm wondering whether this ongoing building of links using the same anchor text would be a cause of concern for Google (i.e. too many links from the same domain with the same anchor text). Would really appreciate some insight here, and what could be done to fix it if it's an issue. Many thanks </nav>
Intermediate & Advanced SEO | | cos20300 -
Backlinking from a Canonical Page to the Non-Canonical Doman - Wrong Signals?
Hi Mozzers, Let's say you have www.mysite.com/page, which is a duplicate of www.yoursite.com/page. www.yousite.com/page has a rel canonical link identifying www.mysite.com/page as the original source. www.mysite.com/page has a followed backlink going towards www.yousite.com/home-page. mysite.com has a DA of 44
Intermediate & Advanced SEO | | Travis-W
yoursite.com has a DA of 33 Google has chosen to index www.yoursite.com/page instead of www.mysite.com/page. Is the followed backlink responsible for the wrong page being indexed? Thanks!0 -
Does anybody know about a Penguin recovery for a small business website?
Does anybody know about a Penguin recovery for a small business website and the methodology they used? I have a PR 5 website that lost more than 50% of the traffic in Google. I removed some of the wide site links at the best of my ability but I see little or no results so far.
Intermediate & Advanced SEO | | S.Adrian0