Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Looking to increase the quality of our backlinks with a press release: Business wire or Prweb?
-
Hello all!
We are looking to increase the quality of backlinks to our new website www.unitedfitnessmarketing.com and wondering which service would be more beneficial. Care to share any preferences or advice? We have been live for about 3 1/2 months now. We are in a tough niche to find related backlinking websites. We are in the health club marketing consulting field. I just paid for a business.com listing but was thinking a quality press release would give me more juice. My competitors have used free press release services so I'm thinking I could easily one-up them and gain some ground in the rankings. Leaning more towards business wire b/c it's a berkshire hathaway company but would like more input.
Thanks!
-
Thanks Chad,
We are learning with the backlinks. I made some misteps with manual directory submissions at the beginning but I think we are building a good mix now. I'll take a look at vocus but unless I'm doing pr's on recent marketing campiagn results, I doubt the it would make sense for us. Was hoping for more input on the trust flow that would be associated from a BRKA company like Business Wire.
Thanks for the input!
Mike
-
Thanks Daniel,
Always nice to make new connections in our field and great website btw! I'll send you an email on the prweb but I was really hoping to get more feed back on Business Wire. There is another who targets some of my keywords and has used prweb but his market is more like yours. Marketing to personal trainers... I'm targeting club owners. The main purpose of the press release is to obtain quailty backlinks from trusted sites to increase my trust flow metric and all the perks that come with it. My email is unitedfitness@gmail.com
Thanks!!
Mike
-
Hi, Mike:
This is very much my niche. I am the former editor-in-chief of the CrossFit Journal and have acted as a web consultant to CrossFit gyms, the Personal Trainer Development Center at www.theptdc.com., several fitness authors and experts, and some equipment manufacturers.
I agree that press releases can be be an effective strategy -- but only as part of a diversified link portfolio. I have used both PR Web and Marketwire, and think PR Web has the edge in the fitness space due to a superior distribution list in this niche. I currently have a bulk subscription to PR Web and could offer you a very attractive price on a per release basis.
But first things first. I would suggest you consider your overall link-building strategy before jumping into press releases. There is probably low-hanging fruit -- including niche directories and guest blogging opportunities -- that could be plucked first.
Feel free to email me at Danielfreedman78@gmail.com to discuss fuirther.
-
Mike,
Our company uses Vocus( which owns PRweb) about 2-3 times per week. In the past we have used other PR release services but have found this has been the best. Vocus is a annual paid service ( a bit pricey 5K) but considering it allows you to send out 1 press release a day which I would not recommend, the largest benefit is that the service allows you to send your press release directly to new editors emails, magazine etc. This service has gotten out products in Southern Living and a few other magazines- which is priceless.
Make sure you goal is to create awareness rather than quality backlinks- make sure your press release are something people actually want to know about- then the natural process of high quality backlinks will come.
Good luck.
Chad
-
Thanks Any on the blog and catagory recommendations! This is helpful. We do offer blog on our site but never considered different sources other than health club blogs or fitness marketing related blogs. Not many health club blogs I could write on as many of our clients have just a basic website. My business.com listing will be live in 24-48 hours and its under gym equipment. I wasn't to pleased with the subcatagory at first but if your suggestion holds weight with google, it opens up more possibilities for us as far as catagories go. As far as the business.com listing I've done my homework and I just can't see how it would hurt me after analyzing my competitors backlinks. But still your business.com comment scares me.
Thanks!!
Mike
-
First, tread carefully with Business.com as I know of companies that pulled out of there after Panda hit them and reports that they had seen a drop in terms of rank. Basically, if you are going for generic directories, try and find ones in your niche.
As for which service to use, I don't actually use PR services myself so can't offer any real input here, but do hear good things about PRWeb.
One thing to also remember, if you are looking to build backlinks, you need to diversify, but not to the point where the site has no meaning to your industry. For example, you could quite happily look for blogs and sites that sell fitness equipment, fitness food, bikes, climbing equipment and even diet websites - it is all related at some level and Google will know this.
You might be surprised just what you can turn up.
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for an SEO consultant: The Moz Community Is The Only Place I Trust
Moz Community, The most talented people that are SEO experts are part of this community, so that is why I came here to find assistance. I am a Partner at https://3forty3.com/, we are an executive search firm based in San Francisco. At 3FORTY3, we work with the top VC firms in Silicon Valley serving venture-backed and growth-stage clients. We placed marketing executives at 8 of the top 25 Forbes Cloud 100 companies. We are looking for an SEO consultant to help us with our website. Our phase 1 budget = $5K - $10K, but that would grow after phase 1. If interested, please email me directly at jon@3forty3.com. Thanks,
Intermediate & Advanced SEO | | eTownKid
Jon Schepke
Partner, 3FORTY3 Executive Search
https://www.linkedin.com/in/jonschepke/0 -
What's the best way to noindex pages but still keep backlinks equity?
Hello everyone, Maybe it is a stupid question, but I ask to the experts... What's the best way to noindex pages but still keep backlinks equity from those noindexed pages? For example, let's say I have many pages that look similar to a "main" page which I solely want to appear on Google, so I want to noindex all pages with the exception of that "main" page... but, what if I also want to transfer any possible link equity present on the noindexed pages to the main page? The only solution I have thought is to add a canonical tag pointing to the main page on those noindexed pages... but will that work or cause wreak havoc in some way?
Intermediate & Advanced SEO | | fablau3 -
Local SEO - two businesses at same address - best course of action?
Hi Mozzers - I'm working with 2 businesses at the moment, at the same address - the only difference between the two is the phone number. I could ask to split the business addresses apart, so that NAP(name, address, phone number) is different for each businesses (only the postcode will be the same). Or simply carry on at the moment, with the N and Ps different, yet with the As the same - the same addresses for both businesses. I've never experienced this issue before, so I'd value your input. Many thanks, Luke
Intermediate & Advanced SEO | | McTaggart0 -
Multiple Landing Pages and Backlinks
I have a client that does website contract work for about 50 governmental county websites. The client has the ability to add a link back in the footer of each of these websites. I am wanting my client to get backlink juice for a different key phrase from each of the 50 agencies (basically just my keyphrase with the different county name in it). I also want a different landing page to rank for each term. The 50 different landing pages would be a bit like location pages for local search. Each one targets a different county. However, I do not have a lot of unique content for each page. Basically each page would follow the same format (but reference a different county name, and 10 different links from each county website). Is this a good SEO back link strategy? Do I need more unique content for each landing page in order to prevent duplicate content flags?
Intermediate & Advanced SEO | | shauna70840 -
Can you buy backlinks from fiverr?
Hi Mozers, I though a while ago I heard that buying backlinks was a no go, until I seen and read this article: I notice the guy that wrote the article suggested that you can buy backlinks from fiverr, and also just make sure they are do-follow backlinks. Can someone please correct me and perhaps clear my confusion over this. As far as I knew it was best to build backlinks by doing guest posting and engaging in relevant forums? Heres the article: http://socialmediafuze.com/10-backlink-strategies-business/ Thanks guys
Intermediate & Advanced SEO | | edward-may2 -
Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?
I want to put blog on my site. The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog). I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website). The main purpose of this blog is to attract backlinks. That is why I prefer the subfolder location for the Blog. Can anyone tell me if I am thinking about this right? Another solution I am being offered is to use a reverse proxy. Thoughts? Thank you for your time.
Intermediate & Advanced SEO | | ecerbone0 -
Can we have 2 websites with same business name and same business address?
I have 2 websites with same business name and same business address, and obvious 2 different domain names. I am providing the same services from 2 websites. Is this is a problem?
Intermediate & Advanced SEO | | AlexanderWhite0 -
Citation/Business Directory Question...
A company I work for has two numbers... one for the std call centre and one for tracking SEO. Now, if local citation/business directory listings have the same address but different numbers, will this affect local/other SEO results? Any help is greatly appreciated! 🙂
Intermediate & Advanced SEO | | geniusenergyltd0