Is the all in title technique helpful?
-
I watched a tutorial on lynda.com about keyword research. And they said to use the All In Tittle trick to see how many pages on google are optimized for that keyword - do you reccommend using that method as well?
In google, you type allintitle:"key word phrase" and the results show how many page titles are optimized for that phrase.
Should I use this technique as well when choosing keywords?
-
This is definitely not the best technique to quickly see competition heat as it could be easily misleading. Why? The # of results with certain keyword phrases in title does matter as it does show the # of competitors but what it doesn't show is the authority of those competitors and if they are active as of now, and its anybody's guess what could happen when you go into a fight and without knowing your opponent.
Say, you are optimizing for entertainment/celebrity related keywords, you can do quick 'intitle' search and get quickly scared as it may seem as there is a lot of competition looking at the # of results.. however, if you dig a bit deeper its easy to see that majority of pages are low authority pages and are easy to beat as they do not do heavy optimizing (since entertainment traffic doesn't convert well...which means less $ for optimizing). So my 2 cents...dig a bit deeper, check the top results in first 2 pages at least and look at their authority. Its worth spending a few hours to know your enemy before you go against them.. rather than spending months in optimizing later and realizing your enemies are much stronger, more active, aggressive and have deeper pockets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Double, Triple Brand In Title ?
Hey All, Quick question regarding have your brand in your title 2+ times unnaturally; is this not keyword stuffing? Example: BRAND product this that | BRAND - for almost every product? Other titles are BRAND product | BRAND Keyword | Brand. - looks like a CMS issue. Going through all of a clients titles and want your opinion!! Thanks !
Keyword Research | | paul-bold0 -
Small Business website help please. All help is appreciated and thank you in advance.
Hello I am working on my families website, it is a Colorado barn construction site. I am new here, so any and all help is appreciated. I have already gotten some excellent tips for general seo, but now trying to pinpoint in on a target. I am reading as much as I can everyday. My questions are: Keywords... Ok so when I type in keywords and the results come up, even with an exact match, I am 12 pages back. So what influences the keyword rankings? Is it best to add in like say a service into a paragraph? Like I have been using Ubersuggest or however its spelled, and so would you take keyword phrases and then try to naturally add them to paragraphs? Is this how rankings are created? Thus your site being found? I have major competition that does not even have the keywords I type in, found on there site, and they still rank #1. So I feel that it must lead into my next question DA. Domain Authority: I assume domain authority comes into play. The leading company in my world has a 50 and I have a 15. I am trying to raise this, and using the Moz tools I see my competitor has like 400 edu links. So in some ways it seems like wow get as many edu links as possible. But now it seems like this is not good? Like everyone is afraid to get links that may be considered spam in nature. That being said, would you still go after edu links? Media: So kind of an odd question, but does adding a video to a home page help bounce rates? Like maybe if they sit and watch a two minute video that is interesting, then they may check out the rest of the site? Or for the sake of load times, do you keep the homepage as fast as possible? Thank you for any tips. Also if you view my site, please give me any negative feedback as you can to help me improve. Thank you Chris
Keyword Research | | asbchris0 -
Amazon Item Title VS Item keywords
I am a new seller on amazon. People told me that i shouldn't put the same anchor texts on the item title and the item keywords. I am trying to sell an very competitive item: HDMI cable, which it doesn't have much different than what everyone is selling. Any suggestions of what i should put?
Keyword Research | | ringochan0 -
Phone numbers in the meta titles
Is it best practice to have phone numbers in the meta titles? Will google penalize for that? It is actually useful for the users...
Keyword Research | | CMTM0 -
Helpful to utilize long-tail keyword URLs to point to parts of your website?
Does it help, hurt or do nothing for SEO to utilize long-tail keyword URLs to point to specific pages of your website. For example, you're a vet and have your business name website, but what if you bought: CharlotteVeterinarianforCats.com CharlotteVeterinarianforDogs.com etc. and pointed them to specific pages in your business website.
Keyword Research | | laurieonorio0 -
What keyword research tools do you recommend to help with SEO?
We are looking for a keyword research tool to help with our SEO efforts for our ecommerce site. We sell food gifts and are looking for a tool to help us identify which keywords we should go after. Beyond Google's free tool - what tools would you recommend? We are willing to pay for a tool.
Keyword Research | | agolomb1 -
Do building sites on expired domains help?
Many times I have wondered whether building sites on expired domains, which are sold at popular domain auction websites like TDNAM(Godaddy),SEDO etc. Is it of any worth ? Buying domains with existing parameters such as PR,Alexa ranks etc. and already indexed pages where these expired sites rank on keywords which one is looking forth and then building sites on these domains to promote your other sites. How successful would this trick be?
Keyword Research | | 99fusion0 -
Page Title Optimisation
We have a fairly large client for which I look after the analytics, and just recently the SEO also. This celebrity client already recieves near a million visitors per month, 96% of the time for her name. I'm using Googles keyword tool and search trends for insights as to what people are searching for As I get further and further into optimising different pages, I'm running out of ideas for Unique page titles to drive additinal traffic as they have all been covered. {high volume exact searches that is} I'm not sure if I'm over using her name also: for example most of the clients pages start with: "First name last name Keyphrase" should I be using her first name last name on every title? Thanks in advance for what seems like a simple task, however when your up against it for the first time, it's a "Do I Don't I situation!" Kind Regards Sean
Keyword Research | | Yozzer1