Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Blog article URL - with or without date?
-
Quick question to all you folks: does including the date in a blog article's permalink affect rankings? For example, here's an article with the month and year, as well as the blog title: http://www.ayzanyc.com/blog/2012/12/difference-between-hot-chocolate-hot-cocoa/
Is it better to omit the date and just put the blog title?
Also, if is better to avoid using the date, is it worth it to change the link structure of our previous articles (given that the URL will now be different), or should we just focus on future articles?
Thanks ahead of time for your advice.
-
@Paul "I always include the publish date in the post itself because little frustrates me more than not being able to tell whether an article's recommendations are current or not."
WORD
-
Just wanted to chime in and agree with the suggestion of leaving the post publish date within the post content. That is also a source of frustration for me!
-
I'm with David that the dates in the URL structure aren't really beneficial and could actually be harmful unless you're a news site of some sort.
I always include the publish date in the post itself because little frustrates me more than not being able to tell whether an article's recommendations are current or not, but don't see any reason to emphasise the date in the URL.
According to top WordPress SEO Joost deValk, the presence of the dates in URLs can hurt clickthrough rates from the SERPs as well.
Because you're on WordPress, it would be quite difficult to change URLs only for new posts .Because it's templated, making the URL structure change is going to affect all posts. Which means it's imperative that you implement a redirect for all the old posts when you update to the new URLs.
Fortunately, this is a snap to do as Yoast has written a little web-app to help you create the redirect automatically without needing to know anything about the code.
He's written a post about the why's which further answer your question, and includes a link to the tool he built to create the necessary redirect. http://yoast.com/change-wordpress-permalink-structure/
Hope that helps?
Paul
-
It depends on the type of content you are writing. For say, if you are covering news articles, it would be better if you mention the date in the URL: as also in the article, somewhere.
But if the articles are basically ever green content, you should be better off with dates.
-
Personally, I would omit the date. It unnecessarily lengthens / add folder structure to the URLs.
I also prefer removing the trailing slash at the end of the URL.
It's your call whether or not you change the existing URLs, be mindful to implement a 301 redirect if you go down that route.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Numbers in URL
Hey guys! Need your many awesome brains. 🙂 This may be a very basic question but am hoping you can help me out with some insights beyond "because Google says it's better". 🙂 I only recently started working with SEO, and I work for a SaaS website builder company that has millions of open/active user sites, and all our user sites URLs, instead of www.mydomainname.com/gallery or myusername.simplesite.com/about, we use numbers, so www.mysite.com/453112 or myusername.simplesite.com/426521 The Sales manager has asked me to figure out if it will pay off for us in terms of traffic (other benefits?) to change it from the number system to the "proper" and right way of setting up these URLs. He's looking for rather concrete answers, as he usually sits with paid search and is therefore used to the mindset of "if we do x it will yield us y in z months". I'm finding it quite difficult to find case studies/other concrete examples beyond the generic, vague implication that it will simply be "better" (when for example looking at SEO checklists and search engine guidelines). Will it make a difference? How so? I have to convince our developers of the importance and priority of this adjustment, or it will just drown in the many projects they already have. So truly, any insights would be so very welcome. Thank you!
Technical SEO | | michelledemaree2 -
Referencing links in Articles and Blogs
Hi I am wondering if the <sup>tag in html is picked up by google as a reference point?</sup> I.e when you put a superscript in word it puts a small number next to your sentence. Then you have a list of reference at the end of the blog/article does google recognise this?
Technical SEO | | Cocoonfxmedia0 -
URL rewriting from subcategory to category
Hello everybody! I have quite simple question about URL rewriting from subcategory to category, yet I can't find any solution to this problem (due to lack of my deeper apache programming knowledge). Here is my problem/question: we have two website url structures that causes dublicate problems: www.website.lt/language/category/ www.website.lt/language/category/1/ 1 and 2 pages are absolutely same (both also returns 200 OK). What we need is 301 redirect from 2 to 1 without any other deeper categories redirects (like www.website.com/language/category/1/169/ redirecting to .../category/1/ or .../category/). Here goes .htaccess URL rewrite rules: RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&par4=$6&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&par3=$5&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&par2=$4&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/([^/]+)/$ /index.php?lang=$1&idr=$2&par1=$3&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/([^/]+)/$ /index.php?lang=$1&idr=$2&%{QUERY_STRING} [L] RewriteRule ^([^/]{1,3})/$ /index.php?lang=$1&%{QUERY_STRING} [L] There are other redirects that handles non-www to www and related issues: RedirectMatch 301 ^/lt/$ http://www.domain.lt/ RewriteCond %{HTTP_HOST} ^domain.lt RewriteRule (.*) http://www.domain.lt/$1 [R=301,L] RewriteCond %{REQUEST_FILENAME} !-f RewriteCond %{REQUEST_URI} !(.)/$RewriteRule ^(.)$ http://www.domain.lt/$1/ [R=301,L] At this moment we cannot solve this problem with rel canonical (due to our CMS limits). Thanks for your help guys! If You need any other details on our coding, just let me know.
Technical SEO | | jkundrotas0 -
How to extract URLs from a site (without bringing the server down!)
Hi everybody. One of my clients is migrating to a new ecommerce platform, and we need to get a list of urls from the existing site to start mapping out the 301 redirects. Usually, I'd use a tool like Xenu or Integrity to crawl and output a list. However, the database and server setup is so bad that it can't handle the requests from these tools and it sends the site down. This, unsurprisingly, is one of the reasons for the migration. Does anybody know of a way to get a full list of urls without having to make a bunch of http requests which will kill the site? Any advice would be much appreciated!
Technical SEO | | neooptic0 -
Drupal URL Aliases vs 301 Redirects + Do URL Aliases create duplicates?
Hi all! I have just begun work on a Drupal site which heavily uses the URL Aliases feature. I fear that it is creating duplicate links. For example:: we have http://www.URL.com/index.php and http://www.URL.com/ In addition we are about to switch a lot of links and want to keep the search engine benefit. Am I right in thinking URL aliases change the URL, while leaving the old URL live and without creating search engine friendly redirects such as 301s? Thanks for any help! Christian
Technical SEO | | ChristianMKTG0 -
Redirecting blog.<mydomain>.com to www.<mydomain>.com\blog</mydomain></mydomain>
This is more of a technical question than pure SEO per se, but I am guessing that some folks here may have covered this and so I would appreciate any questions. I am moving from a WordPress.com-based blog (hosted on WordPress) to a WordPress installation on my own server (as suggested by folks in another thread here). As part of this I want to move from the format blog.<mydomain>.com to www.mydomain.com\blog. I have installed WordPress on my server and have imported posts from the hosted site to my own server. How should I manage the transition from first format to the second? I have a bunch of links on Facebook, etc that refer to URLs of the blog..com format so it's important that I redirect.</mydomain> I am running DotNetNuke/WordPress on my own IIS/ASP.Net servers. Thanks. Mark
Technical SEO | | MarkWill0 -
Use of + in url good or bad?
Hi, I am working on a SEO project for a client.
Technical SEO | | MaartenvandenBos
Some of the urls have a + between the keyword.
like www.example.com/make+me+happy/ Is this good or bad for seo?
Or is it maybe better to use - ? Thanks!0 -
How to move my blog from subdomain to subfolder?
Not an unusual situation, I have a blog on blog.domain.com it has quite a few blog postings. The platform is old and will be scrapped, but the blog content itself is going to be moved to domain.com/blog. The current process is we are manually listing all linked to/content pages and we are going to 301 redirect them to their counterparts on the new blog. This is going to be a tedious process. A) Is there any way to automate the moving of the blog? B) What is the best way to do the massive 301 redirect, php headers, .htaccess? Should we move the individual pages with redirects, or redirect the domain in the .htaccess (this will be very difficult to match all the titles and file structure)?
Technical SEO | | MarloSchneider0